enterprise social collaboration in hr strategy(1)

Enterprise Social Collaboration
in Human Resources Strategy

#ibmsocialbiz

Brandon Seppa
Social Collaboration and Web Experience Consultant
IBM SWG - CEE, RCIS, Middle East, and Africa

Why Now | Challenges & Opportunities

Enterprise Social Collaboration in HR ...

Why now?

Work has become increasingly collaborative

Decision making is increasingly social (group think)

Knowledge Management is back!

The volume of information is staggering and growing rapidlyThis information is critical to decision-making but it competes for our time!

Knowledge work has changed

The tools we employ must reflect the changing nature of our work

Why Now?

#1

Organizational structures have changed

Traditional org. charts do not reflect the way business really gets done

Explorations
WilliamsDrilling
TaylorProduction
StockSenior Vice President
JonesG & G
CohenPetrophysical
CrossProduction
OBrienReservoir
ShapiroPaineSmithAndrewsMooreHughesMillerRamirezBellColeHussainKellySen

SmithMooreRamirezKellySenJonesCrossTaylorWilliamsOBrienStock

PaineHughesMillerBellColeHussainCohenTaylorWilliamsShapiroAndrews

Social Network Analysis

Why Now?

#2

Essentially, businesses and its market operations are based on two components:Transactions and people.

TLL

IST

PRG

VIE

LJU

?

yes

no

no

no

yes

yes

WAW

Critical Business Processes have changed

The next phase of Business Process improvement will focus on human interaction

Why Now?

#3

Essentially, businesses and its market operations are based on two components:Transactions and people.

Traditionalists

Boomers

Gen X

Millenials

Born

1922 1945

1946 1964

1965 1980

1980 2000

Training

The hard way

Too much and Ill leave

Required to keep me

Continuous and expected

Learning style

Classroom

Facilitated

Independent

Social and
networked

Communication style

Top-down

Guarded

Hub and spoke

Collaborative

Problem-solving

Hierarchical

Horizontal

Independent

Collaborative

Decision-making

Seeks approval

Team informed

Team included

Team decided

Leadership style

Command and control

Get out of the way

Coach

Partner

Feedback

No news is good news

Once per year

Weekly/Daily

On Demand

Technology use

Uncomfortable

Unsure

Unable to work without it

Unfathomable if not provided

Job changes

Unwise

Sets me back

Necessary

Part of my daily routine

Source: Lancaster & Stillma (2003)

Source: Lancaster & Stillman http://www.generations.com

Purpose-built Social Collaboration tools are key to leveraging such a workforce

Workforce demographics have changed

By 2014, 50 percent of all employed people will be Millennials

Source: Millennials: 50% of Workforce
by 2014 February 2011

#4

Why Now?

Collaboration itself has changed

While not directly relevant to business, we must learn from their adoption

Why Now?

#5

70%

recruiting

hiring

onboarding

professional development

training

advancement

internal recruiting

succession planning

leadership development

benefits

offboarding

retirement

We have a mandate to get more out of our most expensive asset, our people

Why Now?

Transform the primary Knowledge Work Console"

Empower people to better share, discover, and collaborate

Capitalize on high-ROI opportunities to streamline human interaction

So if we accept that ...

How do we proceed?

workforce demographics have changed

collaboration itself has changed

we need get more out of our most expensive asset (our people)

knowledge work has changed

critical business processes have changed

Human Resources is leading the way forward

organizational structures have changed

Enterprise Social Collaboration in HR ...

Challenges
&
Opportunities

At the heart of every challenge, there is an opportunity

Challenge: Who's Who in the Zoo?

Challenges & Opportunities

Challenge: I know the type of person I need to help me, but


How do people find people beyond the walls of their cubicle?

Do employees spend too much time looking for expertise?

How do employees find people with the right skills or knowledge across time zones, projects, and organizational boundaries?

How do colleagues find you and ascertain what you know?

What are the people and teams around you working on, and how can you benefit?

Opportunity: Create people profiles


Integrate multiple systems to get a complete picture of each employee

Identify critical resources to solve urgent problems instantly

Single-click access to an individual's social contributions to the organization

Keep people from spending valuable time reaching out to the wrong people

Expand your professional network

Deepen existing working relationships

Discover workstream SYNERGIES

Opportunity: Encourage status and project updates


Opportunity: Who else is interested in this topic? Maybe they can help me ...


Opportunity: Foster the development of professional networks



Challenge: How to give experts a voice

People want to both hear and be heard

Are people encouraged to share what they know?

Are employees empowered with tools that allow them to socialize their experience to benefit the business?

How do business leaders share their vision and solicit feedback today?

Could the effectiveness of corporate or executive communications be improved?

Opportunity: Inspire experts to share their knowledge


Opportunity: Give everyone a voice


Opportunity: Create more opportunities for feedback


Opportunity: Deliver more engaging corporate communications


Opportunity: Keep everyone informed


Opportunity: Empower non-technical users to keep content fresh and interesting


Challenge: How to break down organizational silos


We have hired and trained people to work in silos. We need to identify future leaders who can operate in a globally integrated company, and train them to think and work globally.

SVP HR, Invacare Corporation


HR Challenge: How to break down organizational silos (cont'd)

The tools we use today reflect organizational dysfuntion

HR Challenge: How to break down organizational silos (cont'd)


What are you doing to bring people together around their shared professional interests?

How can bringing people together improve collective understanding of markets, products, practices, and competition?

Can better cross-organizational awareness help mitigate duplicate work/research/mistakes and share best practices/successes?

companies that used social software
to collaborate across organizational silos and to share information more broadly reported improved market share.

McKinseyThe Rise of the Networked Enterprise

Opportunity: Build communities of interest and practice


Opportunity: Improve the amount and quality of cross-organizational collaboration


Challenge: How to stop reinventing the wheel .... over and over again


Challenge: How to become more innovative


Where do employees go today to share ideas about existing/future products/services?

cost saving and revenue generating ideas?

Is there a place where employees can go today to see what ideas are being developed and share their insight?

Do you have an effective mechanism to harness employee input to drive innovation?

Does your organization execute well on new ideas?

The way to get good ideas is to get lots of ideas, and throw the bad ones away Linus Pauling

Opportunity: Stimulate conversations about projects and priorities


Opportunity: Encourage the free and open exchange of ideas


Opportunity: Streamline the collaborative execution of good ideas


Fact: Employees spend 25% of their time just looking for information


Challenge: Time is money

Challenge: How to improve business decision making

Fact: In an average week, 42% of employees use the wrong information to make decisions


Opportunity: Deliver the right information and capabilities to improve productivity


What's the potential of realizing all of this opportunity ?

Visualizing the value of Social Collaboration in HR strategy

Social Network Analysis of all social collaboration at IBM for keyword microfinance (July 2011)

Social Network Analysis of all social collaboration at IBM for keyword microfinance (January 2012)

Visualizing the value of Social Collaboration in HR strategy (cont'd)

Immediate opportunities to leverage Social Collaboration
in Human Resources strategy for BIG business benefit

As in the past, Human Resources is leading this transformation

Connect people with expertise

Give everyone a voice

Facilitate more feedback

Break down organizational silos

Stop reinventing the wheel

Bring ideation together

Make access to information more intuitive

Conclusions

Thank you!

#ibmsocialbiz

Brandon Seppa
Social Collaboration and Web Experience Consultant
IBM SWG - CEE, RCIS, Middle East, and Africa

2012 IBM Corporation

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May 12, 2011