Download - Digital Storytelling with Social Media Tools
Digital Storytelling with Social Media ToolsMa’ayan AlexanderInternet and Technology for Social ChangeEVA/Minerva Conference, November 2016
People are telling stories since the early ages of history
Technology changes but basics of telling a story are similar
information documentation
Characters
ConflictsDrama Motivation
Feelings
Call for action
Senses
Storytelling:
Great Content+ Digital Storytelling Better Communication and Engagement
Social Media Platforms• Create your content • Connect with others directly• For profit• An interest to make users use them• Create and share, consume content• Develop tools and methods to share
content and to tell stories
How can we use these tools to tell better stories
• Edit visuals• Create videos• Curate collections
Visuals
A picture is worth a thousand words
Dorothea Lange, Migrant Mother
Great Visuals• A Picture is worth a thousand words• In social media: save time, convert to action• Social media platforms encourage sharing
visuals• Some are visual based
Add Images To Facebook Posts For 2.3x More Engagement
Buzzsumo and Canva reasearch, 2015May
Instagram Editor:
Great visuals don’t need many effects
Video
Videos• Live videos are great• Edited videos have their benefits• Instagram stories: A fun way to experience
snapchat-like medium
Instagram Stories:
Collections
Collections• You have collections, let's work with them• Curate users generated content (UGC)
Storify
Pinterest Visual Search:
Go tell your story!
For further reading and follow up
• Social Media Examiner• Social media platforms' blogs:
– Buffer– Hootsuite– Canva
• Museums, libraries and archives on SM• Techsoup for Libraries
Thank You and See You OnlineMa’ayan Alexanderabout.me/maayanalewebforchange.wordpress.com (Hebrew)