tools for digital storytelling
DESCRIPTION
This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series:TRANSCRIPT
Tools for Digital Storytelling
Audio is only available by calling this number:
Conference Call: 866-740-1260; Access Code: 6339392
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• You will receive a link to this presentation, material and links.
• Discussions continue in the TechSoup forum: http://www.techsoup.org/go/onlineevent
• Twitter hashtag: #tsdigs• Live TweetChat
http://www.tweetchat.com/room/tsdigs • Live stream into Nonprofit Commons in Second
Life http://bit.ly/1b4qgq
Tools for Digital StorytellingSusan Tenby
Online Community Director
Empowering learners to constructively share their voices
on the global stage! Photo courtesy of wfryer on Flickr http://www.flickr.com/photos/wfryer/
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Who’s TechSoup?
• Nonprofit Technology Organization serving the tech needs of nonprofits
• Products: Software and Hardware• Community • Learning Center• Global NGO Partners: 31 countries• Libraries • GreenTech• Netsquared
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Why you’re here…
• Create a media piece for your org’s communications
• Outreach: new funders, new volunteer base• Learn the basics of telling an effective story• Learn the basics of how to use the tools• Meet the experts and hear case studies• Make your own story: Enter the Challenge!• Ask your questions on TechSoup’s forums• See winners in a Mixed Reality event in
Second life
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Our Partners• Adobe www.adobe.com • BAVC www.bavc.org • BayCat www.baycat.org • Center for Digital Storytelling www.storycenter.org • Flickr www.flickr.com • FlipVideo www.flipvideo.com • GoldMail www.goldmail.com • Lights Camera Help www.lightscamerahelp.com • Randal Moss, TWMDC www.sodangerous.com • ReadyTalk www.readytalk.com • That's Not Cool www.thatsnotcool.com • See 3 Communications www.see3.net • StreetsideStories www.streetside.org • Witness www.witness.org • Youth Radio www.youthradio.org • YouTube www.youtube.com/nonprofits
“I’ve seen other multimedia presentation products, but never one as Drop Dead Easy as this. It’s a great tool.” Rafe Needleman, Editor
“I’ve seen other multimedia presentation products, but never one as Drop Dead Easy as this. It’s a great tool.” Rafe Needleman, Editor
Rob Keynes
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
What is GoldMail?
• Audio Slideshow Messages in 3 Easy Steps
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Why Use GoldMail to Tell Your Story?• Personal and powerful yet simple
– Telling a story in your own words connects and inspires the viewer.
– The simple combination of voice and visuals is much more memorable than either medium alone.
– Create a high impact message in minutes
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
How To Use GoldMail to Tell Your Story
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Key Features
• Powerful & Easy to Use
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Key Features
• Increase responses
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Key Features
• Branding
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Case Study SF Zoo Fundraiser• 6 fold Increase
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
GoldMail
• Create on any PC running XP / Vista– (viewed on any computer)
• Free 30 day trial – http://goldmail.com
• Available on TechSoup Stock
• Examples at http://gallery.goldmail.com
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
GoldMail
• Digital Storytelling Challenge• Submit a 60 second GoldMail to the
TechSoup Forum
Michael Hoffman CEO, See3 Communications
www.see3.net // @Michael_Hoffman
Video Storytelling: Making Video Active
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
The Day Our World Changed
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Your Website Is Your Channel
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Video Storytelling Must Connect to
Your Goals
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Key Planning Questions
1. What are our goals?2. Who are we trying to reach?3. What message do we want to send?4. How will we reach our audience?5. What action do we want them to take? 6. How will we measure success?
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Video Used to Be Passive…
Not Anymore
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Personalization: American Cancer Society – MyStrides Video
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Capture Email in the Video
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Website Integration
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
YouTube Annotations: Demo Video with Case Foundation
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
www.see3.net
Michael [email protected]
@Michael_Hoffman
773-784-7333
Questions?
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
YouTube Demographics
In 1 minute… 20 hours of video are uploaded to YouTube
#6 Largest site in the US
58 minutes is the average time spent on YouTube
Source: Nielsen//NetRatings (October 2007) - US audience.
48%27.3Female
52%29.8MaleGende
r
19%10.955+
21%11.945-54
22%12.335-44
19%11.118-34
19%11.0<18
–57.1AllAge
% Users
Users (M)
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
The YouTube Nonprofit Program
• The Benefits– Premium branding capabilities– Ability to upload longer, larger files– Option to embed a Google Checkout
button to drive fundraising– New for 2009: Option to select Custom
Thumbnails– New for 2009: Ability to drive action from your
videos via an in-video ad overlay or video annotations
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Nonprofit Channel Overview
• Branded banner, links back to your website
• Google Checkout badge for donations - on your channel and watch pages
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Decide Why You’re Telling the Story and Who to Tell It To
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Make Your Story Interactive
• Interactive video created to highlight knife crime in the UK
• “Choose-your-own-adventure” style
• Leverages YouTube annotations
• Over 400,000 views
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Add Video Annotations
• You can add video annotations to any video, in any place on the screen, at any time during the video
• For nonprofits, annotations have the ability to link to an external site
• Annotations appear on embedded videos
• To add an annotation -- go to “My Account,” then “Edit Video” and select the “Annotations” tab at the top of the page
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Add Call-to-Action Overlay
• Call to action is a new way for you to drive action from your YouTube videos to external take action, sign-up or donation pages
• Easy to create and amend ad overlays -- just go to “My Videos” then “Edit Video”
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Video VolunteersGet Someone Else to Tell Your Story• Find a skilled video-
maker to create you a video
• A different issue featured every month
• Promotion on the YouTube homepage
• Let go (easier said than done :-)
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Tell Your Story Again and Again
• Two staff members star in a weekly vlog about corporate abuses to the environment
• Each episode averages at least 1000 views• Limited editing and video skill required
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Share Your Story
• Tag and title well • Embed, embed,
embed • Click ‘subscribe’• Cross-link webpage
and channel
Grab your embed code
Paste the code into your website HTML to embed your video
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Track Your Story
• Easily monitor the performance of videos over time
• Compare your channel’s popularity with other channels
• Free demographic analysis: discover your audience
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Stay Updated
• Read our Citizentube blog at www.citizentube.com
• Follow us on Twitter @citizentube• Subscribe to the YouTube Nonprofit
Newsletter at www.youtube.com/nonprofits
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
More Ways You Can Take Part
• Join in the forums discussion with the experts http://www.techsoup.org/go/onlineevent
• Follow the action on Twitter (hashtag: #tsdigs)• Sign up to receive emails of event news
http://groups.google.com/group/tsdigs • Submit your digital story
http://www.techsoup.org/go/tsdigs-challenge
And finally…
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
…Attend the Challenge Screening Awards Mixed Reality Event Oct. 21
Join us in person or from the virtual world of Second Life!
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Partner Products on TechSoup Stock
• Adobe – http://bit.ly/Mab5I
• Flickr– http://bit.ly/10rvn
• Goldmail– http://bit.ly/bJPEo
Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392
Resources
• Digital Story Telling (University of Alaska)– electronicportfolios.com/digistory/
• Stories for Change (University of MN)– storiesforchange.net/
• Tech-Head Stories– www.tech-head.com/dstory
• StoryBuilders– www.storybuilders.org/