Download - Collaborative Technologies
Collaborative TechnologiesDavid Bukovsky, Vice President - Products
2 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute
TopicsTopics
• The Concept
•BroadSoft Xtended
•Question and Answer
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The Concept
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It Started with Web MashupsIt Started with Web Mashups
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Varied Application IntegrationVaried Application Integration
•Web applications are prolific
– Facebook = 140 new mashups a day
•Application integration is expanding beyond web-to-web
– Apple estimates $1M in daily iPhone application sales
•Voice integration new expansion opportunity
– New revenue opportunities
– Higher customer retention
– The customers of voice providers use web apps
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Internet + Voice Example: BroadSoft Xtended
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BroadSoft XtendedBroadSoft Xtended
Third party development support
Exchange for users to directly access innovative applications
Standards-based application programming interfaces
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Standards-Based Application Programming Interfaces
Standards-Based Application Programming Interfaces
Carriers Network
Web 2.0 Service Providers
Web Application UsersXsi
Web Services
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Developer SupportDeveloper Support
• Documentation• Sample code• Forums• Blogs• WIKI• Support from
BroadSoft experts
• Ability to test new applications
• Open to all developers • Always latest release• Fully supported,
managed and monitored by BroadSoft
http://developer.broadsoft.com
Developer Site Sandbox
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MarketplaceMarketplace
http://marketplace.broadsoft.com
• Exchange for end-users to directly access innovative applications
• Social networking
• Alternative distribution method
• Available since March
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Mobile handset client that enables “business dialing”
from mobile
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salesforce.comsalesforce.com
Hold/ Caller ID
Transfer/ Conf.
Call Logs
New version on the Marketplace
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ACT! ACT!
Date, Time, Results and Notes Automatically Embedded in the Record
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Internet + VoiceInternet + Voice
•Simple API
•Great ideas
•Smart customers and developers
•Scalable, feature-rich platform
• Infinite possibilities
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Industry PerspectiveIndustry Perspective
“In order to increase revenue, service providers will need to move beyond dial tone and communications-centric applications. Survival will depend upon taking the core communications capabilities and integrating them with business applications and services. The BroadSoft-salesforce.com alliance will provide an important first step by taking communications out of its silo and integrating it into the business process”.
IDC, 12/07, BroadSoft Resource Centerhttp://www.broadsoft.com/pdf/BroadSoft-and-Salesforce.pdf
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ConclusionConclusion
•Value = integrating with Internet
•Breaks the distribution bottleneck for advanced applications
•Multiple ways to provide value to end users
Thank YouThank You
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ChumbyChumby
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QuickSetQuickSet
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VoxIMVoxIM
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VFX ManagerVFX Manager
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Twitter FollowerTwitter Follower
TwitterFollower
Call Omar
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Fire EagleFire Eagle
Phone automatically updates location - @home
Location Service Updates
BroadWorks Profile - @Home
Corporate Headquarters220 Perry Parkway, Gaithersburg, Maryland 20877
Tel. +1 301.944.9770 Fax. +1 301.977.8846 www.broadsoft.com