![Page 1: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/1.jpg)
Building a better worldthrough lean + design
MON, JUN 3, 2013
+
Lean startup at the intersection of beauty & complexity
![Page 2: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/2.jpg)
LUXR.CO JUNE 2013
Luxr makes tools to help startups deliver products that people want, need & love to buy.
![Page 3: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/3.jpg)
LUXR.CO JUNE 2013
@katerutter@luxrco
Kate RutterCo-Founderwww.luxr.co
TWEET!
![Page 4: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/4.jpg)
LUXR.CO JUNE 2013
a story...
MVPMaximumVisionPossible
= product that will save lives
visionary idea+ amazing research + engaged team+ executive supportx 6 months
![Page 5: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/5.jpg)
LUXR.CO JUNE 2013
risk
time
![Page 6: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/6.jpg)
LUXR.CO JUNE 2013
a story...
= 1000s of hours
+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 months
= no lives saved
![Page 7: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/7.jpg)
LUXR.CO JUNE 2013
a story...
= 1000s of hours
+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 monthsFAIL
= no lives saved= NO PRODUCT
![Page 8: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/8.jpg)
LUXR.CO JUNE 2013
the biggest fail is...
the product that
doesn’t ever get into
the hands of people.
![Page 9: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/9.jpg)
LUXR.CO JUNE 2013
“But the code validated!”
“The design was brilliant. It just never launched.”
“We made an amazing thing.But nobody wanted it.”
What I NEVER want you to experience...
![Page 10: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/10.jpg)
LUXR.CO JUNE 2013
“But the code validated!”
“The design was brilliant. It just never launched.”
“We made an amazing thing.But nobody wanted it.”
What I NEVER want you to experience...
FAIL
![Page 11: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/11.jpg)
LUXR.CO JUNE 2013
“But the code validated!”
“The design was brilliant. It just never launched.”
“We made an amazing thing.But nobody wanted it.”
What I NEVER want you to experience...
waste
![Page 12: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/12.jpg)
LUXR.CO JUNE 2013
a different story...
A team of techies, designers, entrepreneurs, statisticians, researchers, and artists, all trying to discover the future of retail.
![Page 13: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/13.jpg)
LUXR.CO JUNE 2013
YouTube Feature Film
view on YouTube: http://www.youtube.com/watch?v=szr0ezLyQHY
![Page 14: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/14.jpg)
LUXR.CO JUNE 2013
command/control
waterfall
optimizing
invention-driven design
risk aversion
collaboration
agile
disrupting
validated learning-driven design
scaled risks
![Page 15: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/15.jpg)
Lean Startup~ the quick version ~
What’s going on?
![Page 16: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/16.jpg)
LUXR.CO JUNE 2013
3 Key Ideas
Build. Measure.
Learn!
Validated
Learning
Get out of the building!
Customer
DevelopmentAgile
Development
Collaborate.Release.Improve!
![Page 17: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/17.jpg)
LUXR.CO JUNE 2013
The Agile Manifesto resulted from a ski scrum in February 2001.
The big idea...
over over over over
![Page 18: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/18.jpg)
LUXR.CO JUNE 2013
Steve Blank introduced “Customer Development”in 2006.
The big idea...
![Page 19: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/19.jpg)
LUXR.CO JUNE 2013
Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.”
incremental releases
+reduce waste
The big synthesis...
make products customers
want
+
![Page 20: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/20.jpg)
LUXR.CO JUNE 2013
Build.Measure.
Learn
• Hypotheses• Experiments• Validated learning
(These change everything)
And a big innovation...
![Page 21: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/21.jpg)
Wait. We know mostof this already.
User Experience
![Page 22: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/22.jpg)
User Experience~ the mindset, not the craft ~
![Page 23: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/23.jpg)
LUXR.CO JUNE 2013
Empathy.Design.
Products!
UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
product
The big idea...
![Page 24: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/24.jpg)
LUXR.CO JUNE 2013
UX =a mindset
focused on delivering value
inspires the right kinds of ideas
defines “good”
guides decisions
![Page 25: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/25.jpg)
LUXR.CO JUNE 2013
UX Stack BUILD
MEASURELEARN
interactions, interfaces,
pixels
Vision & purpose
Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
![Page 26: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/26.jpg)
LUXR.CO JUNE 2013
UX Stack BUILD
MEASURELEARN
interactions, interfaces,
pixels
Vision & purpose
Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
Customer development
Experiments, MVPs & metrics
Sketches & prototypes
![Page 27: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/27.jpg)
LUXR.CO JUNE 2013
Making the shift
3 things to jump-start your week.
![Page 28: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/28.jpg)
LUXR.CO JUNE 2013
Customer development
or...user research lite
Find the right thing to solve.Get first-hand experience with the problem.
![Page 29: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/29.jpg)
LUXR.CO JUNE 2013
Learning from research
QuantitativeQualitative
Generative
Evaluative
Interviews
Metrics
Surveys
UsabilitySessions
![Page 30: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/30.jpg)
LUXR.CO JUNE 2013
QuantitativeQualitative
Generative
Evaluative
Surveys
The current way
Mental Models • (Indi Young)
Contextual Inquiry • (Byer & Holzblatt)
Starbucks •
• Analytics
• Optimizely
• Key Metrics
• A/B Testing
Hallway usability •
remote usability •
Q/A testing • programs
5-second test •
![Page 31: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/31.jpg)
LUXR.CO JUNE 2013
QuantitativeQualitative
Generative
Evaluative
Interviews
Metrics
Surveys
UsabilitySessions
An adapted way
![Page 32: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/32.jpg)
LUXR.CO JUNE 2013
![Page 33: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/33.jpg)
LUXR.CO JUNE 2013
SSCI(Super Simplified Customer Interviews)
• Identify who you want to talk to.• Articulate your hypotheses.• Jot down conversation prompts.• Have the conversation• Debrief!
![Page 34: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/34.jpg)
LUXR.CO JUNE 2013
{Challenge}
Sketch it outpeople + problems + solutions
Luxr Molecule method:http://www.youtube.com/watch?v=bi97WSqdH5QTemplate at end of deck
Who are the users?What problems do they have?What would be a proposed solution?
![Page 35: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/35.jpg)
LUXR.CO JUNE 2013
Users + Problem + Solution map
a mobile app for delegating tasks
business professionals
Working parents with with kids
need to know when something’s done
Too much to do, not enough time
need to share tasks on the go
Task-a-doodle
“the DNA of your idea”May 2013
![Page 36: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/36.jpg)
LUXR.CO JUNE 2013
Validate outside,not inside.
listen!
![Page 37: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/37.jpg)
LUXR.CO JUNE 2013
Sketches & prototypes
or...rapid iteration
Take small steps, not heroic leaps.Iterate fast to burn down risk.
![Page 38: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/38.jpg)
LUXR.CO JUNE 2013
risk
timeDefine
The old way
Design
Develop
Release
![Page 39: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/39.jpg)
LUXR.CO JUNE 2013
risk
timeDefine
A better old way
Design
Develop
Release
![Page 40: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/40.jpg)
LUXR.CO JUNE 2013
risk
time
A different way
![Page 41: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/41.jpg)
LUXR.CO JUNE 2013
riskA different way
MAKE
release
MEASURE
BUILD
LEARN
MEASURE
BUILD
time
![Page 42: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/42.jpg)
LUXR.CO JUNE 2013
![Page 43: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/43.jpg)
LUXR.CO JUNE 2013
![Page 44: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/44.jpg)
LUXR.CO JUNE 2013
FAIL
![Page 45: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/45.jpg)
LUXR.CO JUNE 2013
FAIL
![Page 46: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/46.jpg)
LUXR.CO JUNE 2013
FAIL
![Page 47: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/47.jpg)
LUXR.CO JUNE 2013
![Page 48: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/48.jpg)
LUXR.CO JUNE 2013
{Challenge}
Iterate through ideas & assumptions
http://leanstartupmachine.com/validationboard/
WSD:Write stuff down.Validate with intent.AFAP:As fast as possible.
![Page 49: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/49.jpg)
LUXR.CO JUNE 2013
BUILD
MEASURE
LEARN
More cycles in less time,reduce the risk.
faster!
![Page 50: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/50.jpg)
LUXR.CO JUNE 2013
Experiments, MVPs & metrics
Design is a hypothesis, not a solution.Small experiments help you learn faster.
![Page 51: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/51.jpg)
LUXR.CO JUNE 2013
* the Brandon Schauer cupcake model
The old way
![Page 52: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/52.jpg)
LUXR.CO JUNE 2013
* the Brandon Schauer cupcake model
A different way
![Page 53: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/53.jpg)
LUXR.CO JUNE 2013
* the Brandon Schauer cupcake model
MVP
⤷
A different way
![Page 54: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/54.jpg)
LUXR.CO JUNE 2013
![Page 55: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/55.jpg)
LUXR.CO JUNE 2013
FAIL
![Page 56: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/56.jpg)
LUXR.CO JUNE 2013
Experiments have 3 partsThe belief you want to test
The testable “thing”
An indicator
We believe people like [customer type] have a need for (or problem doing) [need/action/behavior].
The smallest thing we can do to prove that need is [experiment].
We will know we have succeeded when [quantitative/measurable outcome] or [qualitative/observable outcome].
![Page 57: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/57.jpg)
LUXR.CO JUNE 2013
![Page 58: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/58.jpg)
LUXR.CO JUNE 2013
![Page 59: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/59.jpg)
LUXR.CO JUNE 2013
![Page 60: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/60.jpg)
LUXR.CO JUNE 2013
✔ 2000 users✘ high sharing
![Page 61: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/61.jpg)
LUXR.CO JUNE 2013
What assumptions about your customers
do you have that, if you are wrong,
your product will fail.
Write down 3.
(Test these.)
{Activity}
Assumptions
1.
2.
3.
![Page 62: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/62.jpg)
LUXR.CO JUNE 2013
{Challenge}
State the assumption as a hypothesis.
we believe that ________________
Template at end of deck
![Page 63: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/63.jpg)
LUXR.CO JUNE 2013
Keep it small,keep it tasty.
mmmm!
![Page 64: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/64.jpg)
LUXR.CO JUNE 2013
UX Stack BUILD
MEASURELEARN
interactions, interfaces,
pixels
Vision & purpose
Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
Customer development
Experiments, MVPs & metrics
Sketches & prototypes
![Page 65: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/65.jpg)
LUXR.CO JUNE 2013
This journey is not easy.
![Page 66: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/66.jpg)
LUXR.CO JUNE 2013
artists
inventors
scientists
storytellers
![Page 67: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/67.jpg)
LUXR.CO JUNE 2013
“The courage to speak truths, pleasant or unpleasant, fosters communication and trust.
“The courage to discard failing solutions and seek new ones encourages simplicity.
“The courage to seek real, concrete answers creates feedback.”
—Kent Beck
![Page 68: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/68.jpg)
LUXR.CO JUNE 2013
Simplicity
Courage
Trust
Process
Continuous Improvement
(from Lean Manufacturing and Extreme Programming)
Lean Startup teams believe in...
![Page 69: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/69.jpg)
LUXR.CO JUNE 2013
Not just who’s on the team, but how they work together (no ninjas, gurus, rockstars!)
Invest time in developing productive relationships
Commit to continuous process improvement
Team first, then product
![Page 70: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/70.jpg)
LUXR.CO JUNE 2013
The right team will find the way to the
right product.
![Page 71: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/71.jpg)
LUXR.CO JUNE 2013
“The (validated) code validated!”
“The design is getting brilliant. We know because people use it more
with each iteration”
“We made an amazing thing.Because everybody uses it.”
Then we ALL can say...
![Page 72: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/72.jpg)
LUXR.CO JUNE 2013
a closing story...
A cohort of artists, scientists, inventors and storytellers blaze a new path of innovation & growth.
![Page 73: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/73.jpg)
LUXR.CO JUNE 2013
a closing story...
A cohort of artists, scientists, inventors and storytellers blaze a new path of innovation & growth.
WIN
![Page 74: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/74.jpg)
LUXR.CO JUNE 2013
go be awesome.
![Page 75: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/75.jpg)
LUXR.CO JUNE 2013
Geek out & learn more }
![Page 76: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/76.jpg)
LUXR.CO JUNE 2013
Luxr makes practical learning products for early stage entrepreneurs, so that they can deliver products that customers want, need and love to buy.
Luxr.co • 3435 Cesar Chavez, San Francisco, CA • 94110 The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • [email protected] • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc
Images + credits• Origami by Robert J. Lang: http://www.statesman.com/news/news/national/origami-joins-up-with-science/nRtCw/• Sketches, templates and models via the Luxr team• Nordstrom Innovation Lab: Sunglasses iPad App Case Study [YouTube: http://www.youtube.com/watch?v=szr0ezLyQHY]• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal • Startup Weekend logo: http://sanjose.startupweekend.org/• Restaurant buzzer, via BuzzTable: http://www.buzztable.com/restaurant-pagers/history-of-the-buzzer/• Restaurant paging system image, via Microframe: http://www.microframecorp.com/product/342030.html• Doug Morgan screenshot via Michael DeLucco: https://socialcam.com/v/Qok9JVdU• Risk model: Chris Jones, Hot Studios• Lumatic story via Ellen Dunne• Validation board via Lean Startup Machine: http://leanstartupmachine.com/validationboard/• 100Plus demo: via Chris Hogg on YouTube: http://www.youtube.com/watch?v=zH6WWikZdA4• Lean book series via OʼReilly: http://oreilly.com/
* Slides available on slideshare: slideshare.net/intelleto
![Page 77: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/77.jpg)
Templates*
* You will notice that most of these templates are extremely simple. You
can make them from plain white paper and a sharpie. No special
templates are needed once you know how they work.
‣Molecule
‣Assumptions
‣Experiment
![Page 78: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/78.jpg)
http://luxr.co @luxrco © 2013
The Molecule
people
problem solution
have
addressesuse
Team name date
/ /
![Page 79: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/79.jpg)
http://luxr.co @luxrco © 2013
Assumptions
1Riskiest
Assumption
Te
stin
g n
ow
Lat
er
Team name date
/ /
2 3
Ne
xt u
p
![Page 80: Building a better world through lean + design](https://reader034.vdocuments.us/reader034/viewer/2022051608/5441558bafaf9f52208b46cc/html5/thumbnails/80.jpg)
http://luxr.co @luxrco © 2013
Experiment
We believe that...
We will do/make...
We will know the hypothesis is valid if by we get...
Hyp
oth
esi
s
date
quantitativemeasurable outcomes
Te
st E
vid
en
ce
qualitativeobservable outcome
Team name date
/ /