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IS EVERYTHING

PERFORMANCE D+M group

Setting new standards

D+M Group Brand Identity Guidelines

March 2012

IS EVERYTHING


This is the D+M Group Brandmark (shown against a gray background)


A company as distinctive and leading edge as oursdeserves an equally distinctive and leading edge identity.

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PERFORMANCE IS EVERYTHING

D+M group

IS EVERYTHING


This is the D+M Group Wordmark (shown against a white background)4


Our Name

We are a company of terrific people – visionaries, innovators and risk takers – who are capable of doing amazing things together. Our new name shows the world that we are indeed together as part of one entity, the new D+M Group.

The D+M Group name will be a “dba” – doing business as – for D&M Holdings. As you will see in the following pages, the D+M Group name will be used in PowerPoint presentations, on business cards and letterhead. Templates for these three applications have been developed for corporate use.

The D+M Group brands will use customized brand-specific templates for PowerPoint presentations and business cards. In these templates, the individual brand’s logo is used more prominently than the corporate brandmark.

The D&M Holdings legal entity will not change, so we do not need to register names, re-file patents, etc.

The official corporate name “D&M Holdings,” (“D&M Holdings Inc.,” “D&M Holdings U.S. Inc.,” or other D&M Holdings legal names) must be used in official legal docu-ments, such as contracts, purchase orders, deeds, etc.

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Our Tagline

The new D+M Group tagline:

Performance is everything.

The performance of our products.

The performance of our team members.

The performance of our business units.

The performances of artists, musicians and entertainers around the world (and throughout history) who we love and reproduce with clarity, fidelity and the utmost respect for our customers.

Performance is everything.

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Our Brandmark

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We are an amazing Group of individuals and brands. Now we’re coming together as one, like the sound waves in our new logo.

We are aspirational, forward thinking, technologically advanced, leading edge, solid and enduring. We are world class.

We are relevant, innovative, quality-minded (craftspeople...perfectionists)A leader in whatever areas we choose to lead in.

We are passionate about sound. Equally passionate about our consumers and customers.Curious (creative, trendsetting), responsive (and adaptable).Hungry for change (and welcoming of positive disruption).

We have an incredible history and a remarkable future ahead.

We are further raising our standards and our image (starting with this new Brandmark) for all the world to see.

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Color Backgrounds for Brandmark

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The D+M Brandmark is a critical conveyor of our company identity. We derive full value from our mark only when it is displayed consistently across all applications, using one of the following approved color treatments:

Against White Backgrounds: Note that the fine lines appear in black and text appears in D+M cool gray and D+M vibrant blue.

Against D+M Cool Gray or Dark Backgrounds:Note that the fine lines and text now appear in white.

You may use the D+M Group Brandmark against photographic backgrounds, but only within areas free of conflicting patterns and of suitable contrast to ensure the brandmark’s legibility. Please use the appropriate brandmark for use against light or dark backgrounds.

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Spacing and Placement for Brandmark

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Area of Non-Interference

D1/2 D

1/2 D

1/2 D

1/2 D1/2 D

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D1/2 D

1/2 D

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D1/2 D

1/2 D

1/2 D

To create maximum impact and readability, always maintain a minimum area of isolation around the D+M Group Brandmark.

Keep this area of isolation free of text, patterns, graphics or any colors other than white and D+M Cool Gray which are the only colors that the logo may appear on.

The minimum surrounding area of isolation is equivalent to one half the height of the “D” in the D+M Group Brandmark, as shown here.

The area of non-interference should be maintained when the Brandmark is placed near the edge of any corporate communication materials whether printed or for online usage.

We will utilize the Brandmark with the right hand edge of the mark placed against right hand edge of the communication border to appear as if it is continuing beyond the edge of the piece (much the way sound continues). You will notice this on our business card as well as other pieces.

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Minimum width: 3.5in / 88.9mm

To create maximum impact and readability, never use the D+M Group Brandmark at a size smaller than 3.5in /88.9mm in width.

For smaller uses, please use one of the two D+M Wordmarks (without the symbol).See page 15 for details.

As far as larger sizing goes, well... the sky’s the limit.

Minimum Sizing for Brandmark

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Vibrant Blue

R: 50 G: 50 B: 134C: 98 M: 98 Y: 11 K: 2Hex #323286PMS 2738

Cool Gray

R: 97 G: 98 B: 101C: 62 M: 53 Y: 50 K: 21Hex #616265PMS Cool Gray 10

Dark Blue

R: 22 G: 33 B: 108C: 100 M: 97 Y: 27 K: 17Hex #16216cPMS 2758

Light Blue

R: 39 G: 140 B: 201C: 78 M: 34 Y: 2 K: 0Hex #16216cPMS 2925

Our Color Palette

The D+M color system utilizes a palette of carefully selected colorsspecifically chosen to convey our company personality while establishing a unique identity that stands out in the industry.

These are the only colors that may be used on any D+M Group communication. We will also use full-color lifestyle and product photography to provide a wider spectrum of color.

Our color system uses a Metallic Chrome combined with D+M Vibrant Blue and D+M Light Blue as main branding colors with which we can build equity.

All of the colors may be used as background colors or as accents colors to provide variety or to call attention to specific areas of interest.

Note that when our D+M Group Brandmark appears, it may only be placed against a background of white or D+M Cool Gray.

D+M Vibrant Blue may be used for headlines and subheads.It is never to be used as a background for our logo.

D+M Cool Gray may be used for headlines, subheads and text.D+M Cool gray and White are the only background colors our Brand-mark should appear against. EVER!

D+M Light Blue may be used for headlines and subheads ONLY when set against a dark background color.It is never to be used as a background for our logo.

D+M Dark Blue may be used for headlines and subheads. It is never to be used as a background for our logo.

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Typefaces

Good Times

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

D+M GROUP

Univers 85

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890


Gill Sans


Gill Sans Regular for text (w/ Gill Sans Italic)


Gill Sans Bold for Headlines and Subheads (w/ Gill Sans Bold Italic)

The D+M font system utilizes a family of carefully selected typefacesspecifically chosen to convey our company personality while establishing a unique identity that stands out in the industry.

These are the only fonts that may be used on any D+M Group communication.

The Good Times font is used to set “D+M Group” when appearing in our logo or logotype.

The Univers 85 font is used to set our corporate tagline “Performance is everything”

The Gill Sans font is to be used to set all text when appearing in headline, subhead or body copy form. We are using two weights within the Gill Sans family: Gill Sans Regular and Gill Sans Bold; each with an accompanying Italic.

The Bold weight is for headlines and subheads.

The Regular weight is for body copy. Italics should be used as appropriate.

Note: When D+M Group appears in headlines or body text, it should be set in the ap-propriate Gill Sans weight for those usages: Regular for all text situations and Bold for headlines and subheads.

Never mix different fonts together as shown below:

It is strictly forbidden to set D+M Group like this in a sentence, ever.

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A New Wordmark and Tagline


D+M group

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In certain situations where the D+M Group brandmark will appear too small and not be legible, please use the D+M Wordmark.

The Wordmark consists of the phrase “D+M Group” locked up with our new corporate tagline “Performance is eveything”

Treat this as a single unit when scaling. Never resize an individual element to change the proportion from the way it appears here.

When our D+M Group Wordmark appears against white, D+M Group is to be set in D+M Cool Gray andPerformance is everything is to be set in D+M Vibrant Blue

The Wordmark is available in 2 configurations:

Horizontal This is the preferred format and should be used in this configuration whenever you are unable to use the D+M Group Brandmark.

Stacked This is the secondry format and should be used in this configuration whenever you are unable to use the D+M Group Brandmark and unable to use the Horizontal ver-sion of the D+M Group Wordmark because space is very limited.PERFORMANCE IS EVERYTHING

D+M group

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D+M group

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D+M group

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Color Backgrounds for Wordmark

The D&M Wordmark is another critical conveyor of our company identity. We derive full value from our mark only when it is displayed consistently across all applications, using one of the following approved color treatments:

When our D+M Group Wordmark appears against black or a very dark color, D+M Group is to be set in D+M Cool GrayPerformance is everything is to be set in White

You may also set the entire Wordmark in White

When our D+M Group Wordmark appears against D+M Cool Gray the entire D+M Group Wordmark is to be set in White

You may choose to use the Wordmark against photographic backgrounds. Please keep the Wordmark in areas free of conflicting patterns and of suitable contrast to ensure legibility

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Spacing and Placement for Wordmark

To create maximum impact and readability, always maintain a minimum area of isolation around the D+M Group Wordmark.

Keep this area of isolation free of text, patterns, graphics or any colors other than white and D+M Cool Gray, which are the only colors the logo may appear on.

The minimum surrounding area of isolation is equivalent to the height of the “D” in the D+M Group Wordmark, as shown in both examples to the left.

The area of non-interference should be maintained when the Wordmark is placed near the edge of any corporate communication materials whether printed or for online usage.


DD


D+M group

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PERFORMANCE D+M groupD

DD


DD


D+M group

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DDD

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To create maximum impact and readability, never use the Horizontal version of the D+M Group Wordmark at a size smaller than 1.75in /44.45mm in width.

For larger uses (above 3.5”/88.9mm), please use the D+M Brandmark (with the symbol).

Minimum Sizing for Wordmark


D+M group

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D+M group

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To create maximum impact and readability, never use the Horizontal version of the D+M Group Wordmark at a size smaller than 2.5in/63.5mm in width.

For larger uses (above 3.5”/88.9mm), please use the D+M Brandmark (with the symbol).


IS EVERYTHING

PERFORMANCE D+M groupwww.dm-group.com

D+M group Performance

is everything

James CaudillChief Executive Officer

D+M Group100 Corporate Drive Mahwah, NJ 07430-2041T 201.762.0000 F 201.762.6697 M: [email protected]

Business Card Front.indd 1 2/8/12 6:44 AM

Business Card Templates

Our business card template is two sided to maximize our branding.

Side 1 contains our Wordmark and the D+M Group individuals contact information.

Side 2 contains our Symbol and the D+M Group web URL.

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Letterhead Template

This is our corporate letterhead template. The individual brands can continue to use their own letterhead.

Page 1 Page 2

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Presentation Deck Templates

This is our corporate presentation deck template.It allows for lots of flexibility and customization.

Content Page Templates have been designed to include the complete lineup of D+M Group Brands 19



Divider pages can be used with our range of corporate and brand colors or utilize brand or lifestyle imagery.

Please note the subtle use of sound waves throughout.

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Brand presentations will utilize the same deck template but allow for more Brand prominence.

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Questions

All materials are available on our corporate image library at:

http://d+mholdings.com

If you need additional information or materials, please contact:

Debra CapuaSenior Communications [email protected] 201.762.6503

For questions regarding the use of the D+M Group name or other legal issues, please contact one of the following members of our Legal team.

If you’re based in Europe or the United States, contact:

David MeiselsGlobal General [email protected] 503.802.2044

If you’re based in Asia, contact:

Shintaro FujikiLegal & Intellectual Property [email protected] +81.44.670.2380

And please keep in mind:The maintenance, care and safeguarding of our Brand(s) is in your hands.

Our Brands will only grow more powerful with their proper usage. And we are counting on you to help with these standards as your guide.

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