digital day 2011 - sabine - bbdo/proximity
DESCRIPTION
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10. SABINE TOENNISSEN Trends and new challenges that marketers and their agencies are facing. The presentation can be seen: http://www.youtube.com/watch?v=K1ySiDvZdkg Get to know Proximity BBDO Sweden here: http://www.facebook.com/ProximityBBDOSweden http://www.proximity.seTRANSCRIPT
+287 Offices
In 79 countries 16,000 people worldwide
The world’s third largest agency network The largest agency network within Omnicom
BBDO in Europe
BBDO Europe, Middle East & Africa
193 offices in 44 countries About 7700 employees
Flat
Talent over Geography
Customized and scalable
Network philosophy
Office services
Each office can provide Social Media /Advertising / Design / Digital (advertising, e-commerce)
Mobile / Sales Promotion / CRM / Events / Production
Multiple offices offer
Publishing / Data management
Competency on demand via Centres of Excellence
scalable solutions for each office and client -open source philosophy provides one source quality
DIGITAL LAB
BBDO agency
CRM/DATA SHOPPER MKT
METRICS ROI BtoB
DISTRIBUTION
Partners
1920 1954 1960 1966 1983 1987 1989 1991 1995 1997 2000 2001 2003 2004 2005 2006 2007 2008
What does innovation in marketing mean to you?
How will technology shape your marketing going forward?
The discipline of InciteWork leads to strategic focus...
Brand building is not distinct from behaviour changing.
Awareness and action must be one.
Incite Work, is a process that binds offices, clients and agency via the pursuit of causing action by addressing behaviour.
…leads to Big Ideas that...
...travel anywhere
... cause action
... create subscribers
Where do you look for leadership?
“…digital is the context for all of our marketing.”
“ BBDO is about creating the world's most compelling content.”.
Jack Benny!Your Hit Parade!
Armstrong Circle Theater!US Steel Hour!Burns & Allen!
DuPont Show of the Month!GE Theater!
Delivering compelling content. 1930 - 50’s