bbdo movements
DESCRIPTION
TRANSCRIPT
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How to incite a movement
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Why
study
movemen
ts?
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Insight: We all have an innate
desire to be a part of something
bigger than ourselves
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Motivation
Agitation
Explosion
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“Ability is what you're
capable of doing.
Motivation determines
what you actually do.”
Lou Holtz
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“a soul stirring
spectacular
communal
undertaking”
Eric Hoffer
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“We don’t fill bellies, we
fill souls.”
Howard Schultz
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My Undertaking/Noble Purpose
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My
People/Community
My Tools/Weapons
My M.O./Code of
Conduct
My Undertaking/Noble Purpose
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My People/Community
This island race
My Tools/Weapons
Blood, toil, tears and sweat
My M.O./Code of Conduct
Never surrender
My Undertaking/Noble Purpose
To rid the world of monstrous tyranny
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Motivation
Agitation
Explosion
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Movements work in
concentric rings
The inner circle
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Movements work in
concentric rings
The inner circle
Employees
Partners
Loyalists
Mass
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United! United!
United!
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A common goal
A common enemy
Symbols, icons
Language
Tactics of unification
Esoteric rituals
Articles of faith
Myths, heroes
Networking abilities
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Ban The
Bomb
Save The
Whale
Burn Your
Bra
Reduce,
Re-use,
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“Flashpoints” naturally
amplify the message
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Agitators:
The Sons of Liberty
Incite:
“No taxation without representation!”
Flashpoint:
Griffin Wharf
Creative Idea:
Empty 342 crates of tea into Boston Harbor
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Motivation
Agitation
Explosion
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Agitators
Closed Systems
Esoteric Rituals
Exclusivity
Exploders
Open Systems
Universal Rituals
Ubiquity
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Agitator Exploder
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Agitator Exploder
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Agitator Exploder
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Agitator Exploder
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Agitator Exploder
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Agitator Exploder
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Closed system
Open system
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Open system
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Esoteric rituals
Universal rituals
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“Civilizations don’t get
murdered…they commit suicide”
Arnold Toynbee