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Design & Life | non-fat minizine | issue 07 Sep.13
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7We provide the news that you don't want to
miss. This is your basic protein.
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100% YOUNG. TOKYO 2007
15th Anniversary of IdN magazine
100% Design was established in London in 1995, growing from a small marquee in the Kings
Road to become the world's most influential contemporary interiors event, encouraging
product innovation, hot-housing new design stars, and educating the taste of consumers. In
2005, 100% Design came to Tokyo and made its sensational debut. It is now one of the most
premier contemporary interiors event through the country and the world. It is the event you
don't want to miss every year. 31 Oct.- 04 Nov 2007.
www.100percentdesign.jp
IdN magazine is one of the top design magazines from Asia. They are now celebrating their
15th Anniversary and running a series of competitions. 15 years for IdN represents 74 issues
of IdN magazines, four global design conferences, 20 exhibitions, hundreds of books and
collaborative projects and also launching or boosting the careers of a hugh number of talents
in every field of design. For more information, please check their website.
idnworld.com
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iAPPLE
After introducing iPod to the world, no one would ignore Apple which used to be a non-
popular brand in the 3C market. Everybody wants to know what their next move is. By using
INTEL system, they became even more competitive. Recently, a lot of new products have been
presented from Apple, including iPhone, new iMac, new iPod nano, iPod touch, & very thin,
modern wireless keyboard. The brand has been led to a fashion territory more than a cold,
metallic 3C area.
www.apple.com
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OFFFFFFFF
Since 2001, OFFF festival has been held in Bercelona, Spain, and gradually becoming the
globally event it is today. A lot of digital artists, designers or motion graphics designers, music
adventurous join the event every year. All the participants are the top in the fields! Participants
this year include many legends like John Maeda, Paula Scher, Erik Natzke, Hi-Res! & Nanika,
Joshua Davis, Psyop, Stardust and more! Want to know how they break the limits? Join the
great event! 2-4 Nov. 2007
www.offf.ws/nyc
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7From A to B, from B to C; it is the world of
designers; it’s designers circle.
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7From A to B, from B to C; it is the world of
designers; it’s designers circle.
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issue 07
At the first sight of Oliver's painting, we
fall in love with it. His works are always
so real but surreal along with some
mysterious numbers. It is great that we
have a chance to interview him.
www.oliverjeffers.com
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Hello Oliver! Please introduce yourself!
Hello, how are you? my name is Oliver Jeffers
and I make art for a living. That includes
painting, illustrating, writing, making things, a
bit of this and a bit of that.
What drove you to become an illustrator,
painter, or a designer?
Probably my desire to never have a real job.
That plus I love both looking at and making art.
"A coffee table Art Book" is very interesting!
How was the idea developed?
Well, actually of all the ideas and projects I’ve
worked on and finished, you’ve picked the one
that hasn’t actually developed yet. Although. I
have been working on the notion for about 7 or
8 years now, and I keep getting side tracked,
so I don’t have much of an excuse for it not
being a finished project. The idea began as
a coffee table art book about coffee, but that
was quite limited in terms of the directions
that it could go, and so grew out from there.
The book is a handy device for housing a
theme of an otherwise unrelated collection of
drawings, writings and observations. Things
that might not stand much chance of survival
on their own, as the boundaries and safety of
a book allow for true subtly and obscurity to
be tested without the cruel demands made
by commercialism. I’m working on it with two
other people now, my brother Rory who is a
designer, and a writer Ian Samson, and we’ve
called the book ‘The Arbitrarium’, as in a place
where arbitrary things happen.
What is the most interesting project you've
done?
I’m torn between many, but an OAR project
probably pips it. OAR is a collective of artists
I co-founded with New York based artist Mac
Premo, and my brother Rory Jeffers, and there
are now five members. The project was called
book and took place in 2005, where four of
us (the three founders plus New York based
Duke Riley) took a standard black sketchbook
and sent it back and fourth across the Atlantic
over the course of 36 weeks, with one artist
following on from the next filled a double page
spread. By the time it had finished, the book
had clocked up more than 65,000 miles. We
exhibited the book along with prints of every
page and commentary of us talking about
where we understood and misinterpreted each
other, both in Belfast and in New York.
Check it out at www.lookatbook.com
Where do you live? Any suggested place in
the city if we are visiting?
I currently live in Belfast, Northern Ireland.
If you were visiting here I would take you on
Derek’s boat tour. He takes people out around
the docks and talks about various parts of
Belfast’s history, including showing where the
Titanic was built, and the giant cranes Samson
and Goliath, that are still there. Then we’d go
to John Hewitt for a decent pint of Guinness.
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Do you cook? What is your comfort food?
I do cook, and thoroughly enjoy it. I’m at my
happiest when I’m barbequing steaks and
corn. I don’t actually barbeque the corn most
times, but cover it in tinfoil with a bit of butter
and salt inside and throw it in my outside fire,
which I usually light simultaneously with my
bbq, for about 10 minutes. It comes out lovely
and golden brown with a few burnt bits over it.
My comfort food is probably a bowl of cereal
without milk though.
What do you do in your leisure time?
One of the following; play/watch football, drink,
snowboard (once a year) or shout at inanimate
objects about things that don’t matter.
Could you choose one interesting object
from your everyday life and tell us why you
like it?
I use moleskin notebooks. Many, many of them.
I like them because they have rounded corners
so I can’t hurt myself with sharp edges, and
the also have an elastic that holds everything
in, and a secret pocket where I put important
things and forget about them forever.
I write everything down in them; ideas, lists,
numbers, all sorts, as no matter how important
something is, everything in my head stands an
equal chance of being forgotten.
What is your dream project?
Designing and building my own studio. It would
be portable of course, and always have river
views.
What kind of book do you read?
I mostly read Historical books, Biographies and
Scientific books about why we are the way we
are. I sort of got bored with fiction, as I find
real life so much more interesting. Besides, I’m
a curious person, and as so much has actually
happened in the world, why waste time reading
about things that didn’t?
What kind of music do you like?
Any favorite band?
I have what my grandfather would call Catholic
tastes in music, in that I like a bit of everything,
if its good.. Here’s a few specific examples of
things I listened to this week: Led Zepplin, Nina
Simone, Arcade Fire, Nick Drake, Paul Simon,
Ryan Adams, David Bowie, Wilco, Lonnie
Donegan, Elvis, The Flaming Lips, Crosby Stills
Nash and Young, Pale Young Gentlemen, Giles
Peterson and J.J. Cale.
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If you have 1 month vacation, where are you
going to spend? Who would you spend with?
I would spend it with my beautiful girlfriend
travelling around Japan. She’d be paying, of
course.
What kind of exhibition do you want to hold
the most?
Sell-out ones.
What does Design & Life mean to you?
A pretty tasty magazine with good taste.
We saw there are some mysterious numbers
on some of your paintings. What does it
mean?
They are each legitimate equations by famous
mathematicians. There seem to be two
main filters for how the world around us is
interpreted, and the concept for this collection
of paintings was to mix art and science,
emotion and logic to see if it was possible
to view the world from both positions at the
same time. I contrasted beauty with reason.
In each case the painting is translated with
both figurative brush strokes and cold clinical
equations, for example, to see if someone’s
facial expressions could be substituted with
theories that mean, essentially, the same thing.
This is a direction I imagine I’ll be following for
a long time, as I’m only beginning to scratch
the surface, it’s very complicated, and I get
confused quite easily.
Any words for your friend BrenB?
Yes. I have a question. Do you know what St
Patrick said to the snakes as he drove them
out of Ireland?
“You lads alright in the back there?”
Thanks for the interview! Who is in your
mind for our next issue?
Of the many people I’m fortunate to know, I
think it’ll have to be the fellow OAR member
and my future studio neighbour, Mac Premo,
proper maker of stuff. We like to get drunk
together and do stupid things. We once
punched each other so much I couldn’t pick
up a beer for a month afterward. I wonder how
productive we’ll be when situated next door to
each other.
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7There are a lot of moments in one's life.
We treasure each precious moment.
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C 1 0 0 + M 8 9Y 4 9 + K 1 4
M 9 + Y 2 0 +K 8 8
'round midnight
say the last word to personyou've met the last
silence is all around,clearly feel the breathe
let's have another good one start from E flat
turn it on to proof the existence
This is for the type B.
'round midnight
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TRENTEMØLLER / THE LAST RESORT
vague, dreamy music from best Danish DJ TrenteMøller
www.myspace.com/trentemoeller
plusminuszero / Humidifier
A humidifier brings to mind the image of a sparkling drop of water
www.plusminuszero.jp
A “design&life” shop in Paris
coletteDe
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7We are surrounding by brands. D&L tells you
the stories behind your lifestyle.
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Colette is a contemporary fashion and design boutique, opened in Paris in 1997. Just a few months later, Colette,
named after its founder, had become a fashion destination. Sarah Lerfel and her mother, Colette Roussaux are
running up this unique shops, and they always collect goods that are new, fresh, surprising, and streets ahead of
the rest. Colette is created by the taste of these great partners of mother-and-daughter, and shares their lifestyle
in everything they like in every domain.
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Colette is a three-level store, including a water bar in the basement, the first floor ready-to wear, and upstairs
gallery. The water bar has delicious menu of culinary delights and carries over 100 mineral water brands
from around the world. You can come here to meet friends or observe their selective clients. The first floor is
changing merchandising displays every week. Different brands, such as Prada and Lanvin, are mix-and-match,
and create a spontaneous and entertaining store experience. Besides clothing items and fashion accessories,
Collette carries limited books, CDs, and DVDs.
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The reason why Colette is so attracting is because it is always new and exclusive. Brands and designers
love to cooperate with them and create limited stuff and only be sold in Colette. Recently, on the occasion of
Rugby world cup, the Rugby Ralph Rauren Collection is a European exclusive at Colette from Sep 3 to 15. This
collection is inspired by the preppy style from prestigious American schools and universities. In addition, Colette
also have limited silver and gold foil Polo shirt, which Michael Young combined plastic and textile together.
Recent Exhibition at Colette: Helvetica 50th Birthday Exhibition
Gary Hustwit has just carried out a documentary Helvetica that is a tribute to this typography. The exhibition
presents posters made by graphic designers universally recognized, as well as samples of the use of Helvetica
in the daily life. A selection of exclusive Helvetica product will be available at Colette during the show, such as
books, Tees& posters, and Kiehl’s ultra facial moisturizer with Helvetica tag.
Colette is not only a fashion and luxury shop, but also a design and lifestyle information center. The owners
share their good tastes and show a good way to live. If you have chance to visit Paris, Colette will be definitely
on your tour list.
1/2 recipe no.007
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7Cooking is Art. There are no rules.
1/2 recipe shows you the smartest way to cook.
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Sausage and mushroom Penne with homemade tomato sauce
I love to cook and collect recipes, but I never exactly follow the steps. For me, cooking should be
playful. Remember, always put your imagination to someone’s recipe and bring it to your vision.
1/2 recipe rules are easy and healthy. Modern people are always in a hurry, and I believe, with 1/2
effort, 1/2 steps, 1/2 fat, 1/2 time of cooking, will also bring you to a lovely cooking experience and
healthier dish. That’s why I called this chapter “1/2 Recipe”. Cooking is art. Let’s play.
serve 2
I learned how to make basic tomato sauce from cooking show of Molto Batali, who is one of the most famous
Italian chef in New York. The original recipe includes carrots, onions, fresh thyme, garlics, and cans of
tomatoes. I always cook with what I have on hand. For my experience, garlics and cans of whole tomato are
the must. Any kind of your favorite herbal is good to try.
Hint !
Tomato Sauce Recipe1 (28-ounce) can of tomatoes, crushed and mix well with their juice2 cloves garlic, thinly slicedFresh basil leave1 TS of Balsamic1/8 cup white wineSalt and pepper, to taste
1/2 ponds of Sausage1 cup mushroom3 cloves garlic, thinly sliced1/3 ponds penne, cook in the boiling water with 3 tablespoons of salt2 TS of extra virgin olive oil Fresh basilSalt, to taste
1. 2.
steps steps
Add all the ingredients to a sauce pan. Sauté sausage and garlic in the oil with medium heat until sausage lightly browned.1. 1.
Bring to a boil, lower the heat to just bubbling, stirring occasionally for 30 minutes.
Add mushroom and 1ts salt, cook until tender
Add tomato sauce and cooked penne, stir to combine.
2.2.
3.
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7What's happening in the world?
We will show you around.
59Born in Tokyo in 1965. Kashiwa Sato graduated from Tama Art University with a degree in graphic design. After
working for the top advertising company, Hakuhodo Inc., he established the "SAMURAI" creative studio in 2000.
He has received many prizes such as Mainichi Design Award, Tokyo ADC Grand Prix, Asahi Advertising Award,
Kamekura Yusaku Award, Japan Package Design Award Gold Medal. His latest works include UNIQLO SOHO NY,
and UT Store Harajuku.
Kashiwa Sato's works are very loud but simple. He loves to use a lot of primary colors, geometry shapes and a
lot of repetitions. In other words, we can say his works are extremely lively but in the same time with minimally,
directly message. I think you can call it minimalism, in a different way to see his works. He is definitely one of
the most influential designer in the 21 century.
kashiwasato.com
