DIY: Social Media

Allan Woodstrom

Twin Cities Orthopedics

About Me

• Marketing Generalist at Twin Cities Orthopedics

• Internet marketing positions with Lawson Software, Clear Channel Communications and Interactive Development (Yfly.com). Yfly.com was an entertainment based social network, co-founded by Nick Lachey. 250,000 users.

• Built BisonFans.com, a social network for North Dakota State sports fans. (Powered by Ning)

Our Social Media Approach

Social Media is a part of our overall Internet marketing strategy.• Don’t forget about SEO, paid search, and email marketing.

We want to:• Have the opportunity to market to people when they want to be

marketed to.• Build awareness through the people who really care about us

(employees, patients and their friends and family).

Take what we already create and share it online.• Photos, Events, Links and Announcements = Facebook.com• Videos = Youtube.com• Photos = Flickr.com• Presentations = slideshare.net• Announcements = Twitter.com

Our Social Media Approach

Remarkable • Seth Godin, VP of Direct Marketing,

Yahoo.• “Is something worth making a

remark about.” • People want things and want to do things that tell a story

and that give them status. • Example: Mayo Piano Players• If 1,000 people share something with 1,000 people on

social media, your endorsement reaches a million people. How many employees do you have?

Helpful Analogy

Software to Operating System Relationship• Microsoft Word runs Microsoft Windows. That is a

software to an operating system example.• Facebook runs on the Internet.• Applications run on Facebook.

Applications (photos, videos, 1000s of others) are tools you can use to market yourself on social networks.

Introducing OrthoHawaii

• Ryan Thomas is the marketing coordinator at OrthoHawaii.

• He wants to get started on social media, but doesn’t know where to start.

Twitter.com

What is it?• Mobile blogging. Sharing messages in 160 characters or less.

Why care?• If someone wants you to market to them, you should be there.

How?• Set-up an account and customize it.• Follow people and brands you think are interesting.• Text to 40404. Email photos to twitpic email. Be remarkable.

www.twitter.com

Facebook.com

What is it?• Communications software that connects friends and people with like

interests.

Why care?• If someone wants you to market to them, you should be there. • If you do something remarkable, those who care about your

organization will share it with others.

How?• Set-up an account.• Friend people and fan brands you think are interesting.• Be remarkable.

www.facebook.com

Youtube.com

What is it?• Largest video library online.

Why care?• Second largest search engine. • Videos are user friendly.

How?• Set-up an account.• Upload any videos you might have.• Distribute among other sites.

www.youtube.com

Flickr.com

What is it?• Second largest photo library online.

Why care?• Access to partners, media members and customers. • Photos are search engine friendly in competitve markets.

How?• Set-up an account.• Upload any photos and videos you might have.• Distribute among other sites.

www.flickr.com

Slideshare.net

What is it?• Second library of presentations online.

Why care?• Access to partners, media members and customers. • Photos are search engine friendly in competitve markets.

How?• Set-up an account.• Upload any presentations you might have.• Distribute among other sites.

www.slideshare.net

Tips

Do-it-Yourself• Test what you don’t know what to do on your personal

profiles.

What to do if you don’t know don’t know how to do something.

• Click buttons.• Search on Google.• Ask a friend.