Allison Griffith from Refunk My Junkfacebook.com/refunkmyjunkpinterest.com/refunkmyjunk

@refunkmyjunkRefunk My Junk

➢➢ Based in OKC➢ Creative Blog➢ Retail Business➢ DIY & handmade Lifestyle Expert

Key Points on Social Media

Key Points Cont’d

How do you Find out where your readers or customers are hanging out and engaging

with you the most?

It’s not up to you which Platform you use.Your readers or customers make that

decision for you.

Which Social Media is Right for You?

Referral Traffic in Google Analytics

Facebook for Creatives

WHY Facebook is ImportantFacebook users are the most engaged. 60% of FB users sign in every day.

Almost all social network users have a Facebook account. 80% of other social network users also use Facebook.

50% of Internet users only use Facebook and no other social media platform.

Average user spends 55 minutes each day on Facebook.

Search engines look for Facebook activity in relation to key words.

Facebook Profile● Use the same profile

picture on all SM Accounts. This can be a headshot or a logo.

● Make your header a clean graphic that reflects your blog & business.

● Picmonkey.com has a great Facebook Header designer under the collage maker.

● Include your website or retail store information in the About section.

Allows for 2 way engagement.

Sense of community.

More casual conversations can take place.

Photos are engaging = creative people love photos.

Connect with other company’s & showcase your reader’s or customer’d work and collaboration with brands.

Has a “Pay to Post” model for business or non-personal page.

Small businesses have to pay the same amount as a large business does for promoting a post.

Even personal pages have the ability to pay to promote a post.

Content is KING.

Post relevant, engaging, and interesting content.

Content: Personal Story Shared: Link Only

Content: Customer Testimonial Shared: Photo only (customer tagged themselves)

Content: Question Shared: Picture Only

Content: Blog Post of Dresser MakeoverShared: Photo with link as description

Content:

Personal Stories

Customer/Fan testimonies or success

stories

Pose a Question

Project Inspiration

Ways to Share

Link Only - Grabbing a snippet of content

Photo Only

Photo and link to more information as

description.

Text only

Pinnable Images

Participation

The New Google

Pinterest for Creative Business & Bloggers

Pinterest is the New Google

Think about keywords when pinning images from your website.

Creating Pinnable Images

Like and comment on other Pins

Repin from others that you follow

Pin and Pin often

Install Pin it Buttons & Make it easy

Wordpress Plugins or Code It Pretty

Participation

We are visual people!

Take advantage of it’s simplicity.

Different content than other platforms.

Get to know you on a more personal level.

Posting on IG is a level playing field, regardless of your size or pocketbook.

Add words to photos with Rhonna Designs or Instanote.

Make sure your blog/site is in your description.

Make sure people know where to find you on Instagram

Post 1-3 times daily.

Great place to sell products, but be careful not to over pimp yourself.

Engage with others. Comment on hashtags and photos. Connect with brands or other people in your niche.

Many people in our niche think Twitter is a dying bird.

Every company, brand, or magazine is on Twitter. 550 Million registered users can’t be wrong.Least amount of engagement happens on Twitter. 40% of users read tweets but do not tweet their own.Link to other social media outlets like Pinterest or Twitter for Eye Candy our peeps love so much! Make it automated using Tweetdeck or Networked Blogs

Twitter can be the BEST way to connect with

brands or PR contacts of companies!