1&1 diy web builder: apps & social media

DIY Web Builder: Apps and Social Media

Kelly MeeneghanAugust 2013

® 1&1 Internet 2013

Introduction

Kelly Meeneghan

PR Manager, 1&1 North America

Page2® 1&1 Internet 2013

Agenda

Why MyWebsite?

Evolution of professional websites

The business journey

Implementation of Web apps

Social expectations

Meeting social demands – 1&1 Social Media Center


What is MyWebsite?

Offered in US, DE, UK, FR, ES, IT, PL, MX, CA, AT

More than 120 different industries

Professionally created text, image and design

Unlimited traffic

High-performance, secure data center

Geo-redundant hosting across locations

Page4

Today500,000+ Customers

Target1 Million Customers

® 1&1 Internet 2013

MyWebsite Success Story

Choose from hundreds of attractive

designs and layouts

Get found via social and

search

Quick and easy Make changes online at any

time

Choose from over120 business industries

® 1&1 Internet 2013 Page5

1. Quick and easy

Web apps

Drag-and-drop functionality

Changes made anytime – no

9am-5pm availability limitations

Access anywhere

Personalize everything in just a

few clicks

Editor tool is just like working

within a Word documentPage6® 1&1 Internet 2013

2. High quality designs

Effortless customization

First draft of your website within

minutes

Image Library (25,000+)

Google Maps

Interactive Elements


3. Hundreds of layouts

100’s of professionally made

layouts

Pre-filled industry specific text

and images

Detailed navigation structure

according to specific industries

120+ Industries


4. Online Success

Social media interaction

and management

Scheduled social media

posts and event

Mobile optimization

Search engine

optimization

Analytics tools for success

measurementPage9® 1&1 Internet 2013

Expanding Your Online Presence – Choosing the Right Domain

Build a portfolio

• Register misspellings, different TLD’s or other alternatives

• Increase brand security and prevent fraud

Register

• Determine if your domain name is included in your website package

Choose domain name

• Use the official business name as the domain

• Keep things simple for customers to remember

• Easy for users to return

Choose the right

TLD

• .us = country code

• .com = world wide registration

• .biz = professional

• .mobi = mobile optimized

• .org = non-profit organizations


The business journey should lead to a transaction

Attract Interact Transact

Service

Retain

• Attractive website• Fresh, updated content• Interesting pictures• Relevant information• Straightforward navigation

• Engage in conversation• Encourage customer feedback• Provide social sharing and

interaction • Conduct surveys• Start blogging

• Sell products online • Offer exclusive vouchers• Encourage online visitors to

visit physical store


Web Apps

Bringing professionalism and credibility to the website design novice


Add functionality to

ecommerce, communication,

social media and business

management

250+ app options

Reputable brands

Drag-and-drop ability

Simple web app implementation

The best way to guide a business is to give them the right advice and present the right functionality according to industry requirements

Receive an overview of what is relevant for you

See in detail how it works

Use it on your own website

1 2 3


Easy to Integrate

No Maintenance

Automatic Updates No Additional

Costs

Managed Security

Managed apps are better than installing them on your own


Top 10 US Web Apps

® 1&1 Internet AG 2010 Page15

1. PayPal Buy

2. Google +1

3. LinkedIn Member Profile

4. Website Translator

5. Trivid

6. 1&1 Cash-Ad Main Content

7. Pinterest

8. SoundCloud Music Player

9. Add This

10. Ecwid Store

The need for social SMB’s


82% of Americans expect SMBs to be active on social media

19% of consumers are more likely to buy from SMBs

available on social media

Nearly half (45%) expect to receive

information or advice via social

media

47% believe SMBs need to be

engaged on social media in order to

stay relevant

Research commissioned by 1&1 – 1,301 US adults

Social Climate Impact

1.1 billion

393 million

225 million

1 billion users 4 billion daily views

500 million 200 million active


1-3

0 m

in

31

-60

min

2-6

hrs

7-1

2 h

rs

13

-24

hrs

0

5

10

15

20

25

30

35

Facebook PostFacebook Private MessageTweetTwitter Direct Message

Time expected to respond

Per

cen

tag

e

kmeeneghan

combine this with Are you living up to social expectations? slide- there are a lot of people on active and they have high expectations if they are interacting with SBs on social changes regarding response time

Social Media

Meeting the evolving consumer and search engine demands of professional engagement on the Internet


Consistent branding

Seamless synchronization

One login, one dashboard

Facebook page customization

Scheduled posting

1&1 has developed a solution for simplifying social media

Social sharing platform

Facebook page creator

A central hub for your social media management


Social Page Manager


Social Share


The solution helps SMBs by offering a social tool that is…

FASTER

Rapid Facebook Page Connection

Guided user flow

Desired website elements instantly

create a professional

Facebook page

MyWebsite header automatically

incorporated in Facebook page

SIMPLER

Customized Facebook tabs from website

On/off slider

Any subpage can be turned

into tab

Unnecessary elements are

hidden

MORE EFFICIENT

Website edits are automatically made to

Facebook page

One-way synchronizatio

n

Every change is updated

All changes on website are

instantly made to Facebook

CLOSER

Communicate and engage in one, central

location

Post simultaneously on multiple platforms

(FB, Twitter)

Posts can be sent immediately or scheduled for

later

React on multiple

channels at once


What is MyWebsite all about?

Easy tool to get online without background knowledge

Familiar to tools used everyday

Cost and time effective

Secure and reliable online solution

Attract Interact Transact: More than just a website – simplifies the internet business approach

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45


First-hand results – 1&1 MyWebsite

“Everything we were reading in the local music publications and what our friends were paying led us to believe that a website was going to be way out of our reach and impossible to maintain. Once we found 1&1, we were amazed. My husband is still convinced that I somehow acquired computer programming skills overnight to create the website. I can't convince him of how easy you guys make this; you've completely changed my perception with the 1&1 MyWebsite tool!”– Arlene Stern – www.honeysuckleroad.net


First-hand results – 1&1 Social Media Center

“Before using the Social Media Center tool, I had social media accounts with Facebook and Twitter but was not very active on them. This tool has made it easier for me to connect with customers by bringing Facebook and Twitter under one platform. It allows me to pre-schedule my posts, so that I’m always interacting with my customers even when I’m away from my computer. Since using the Social Media Center, I’ve gained followers and received more likes on postings!”- Tanisha Billops – www.exceptionalcleaningsvc.com


Thank you for your attention!

Questions?!?


1&1 diy web builder: apps & social media

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