diy social media management
DESCRIPTION
These slides were used in a February 22nd, 2012, webinar for Nonprofit Webinars by Amy Sample Ward. Learn more at http://amysampleward.orgTRANSCRIPT
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DIY TOOLS FOR SOCIAL MEDIA MANAGEMENT
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AGENDA
Listening Dashboard Content Map Content Calendar DIY Tools
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LISTENING DASHBOARD
Save time looking for news Monitor multiple channels at once Track your organization and your cause Create a shared tracking space for your
team or whole organization
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LISTENING WITH RSS
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LISTENING WITH RSS
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LISTENING WITH RSS
Twitter search News sites Blogs and blog networks
Technorati Digg Blogpulse Boardreader
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LISTENING WITH ALERTS
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LISTENING WITH TWITTER
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LISTENING DASHBOARD
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LISTENING DASHBOARD
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USING THE DAHSBOARD
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USING THE DASHBOARD
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USING THE DASHBOARDHSUS is tracking:
Their own name including acronyms, misspellings
Current issues that people are talking about
Detractors and Competition
Prominent people in their org
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CONTENT MAP
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STEP 1: CONTENT
Examples:Program or service updates/changesStaff announcementsJobs Volunteer opportunitiesFundraisersEvents
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STEP 2: GOALS
Examples:Increase visibility of the organizationIncrease participationRaise fundsBuild leadershipFind sponsors or partnersRecruit volunteersBuild community
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STEP 3: OUTLETS
Examples:Newsletter or mailingEmail newsletterTwitterFacebookLinkedInWebsiteBlog
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CONTENT MAP TEMPLATE
>> Get this template! http://bit.ly/DIYtemplate
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USING THE CONTENT MAP
Staff create content, events, media Reference content map Share content with appropriate staff
for posting to channels Make notes for tracking Update map as necessary Use regularly for meetings and planning
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CONTENT CALENDAR
Easy reference Coordinated messages Supports tracking and segmenting
Ensure people receive appropriate amount of messages
Create multiple touchpoints ID traffic sources
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CONTENT CALENDAR TOOLS
Google calendar Divvy Shared calendar of your preference!
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CONTENT CALENDAR TIPS
Create a format Ie: Message (STAFF) – Segments, Details
Use color codes if possible Use all-day and timed events
All-day for emails Specific time for social media posts All-day for blog posts
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SOCIAL MEDIA METRICS
Track against organization goals Update it weekly Track over time for trends and
comparison Create goals for yearly and average Include notes to provide context
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GOOGLE ANALYTICS
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ALERTS
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METRICS TRACKING TEMPLATE
Get this template! http://bit.ly/DIYmetrics
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DIY TOOLS - FREE
Google Apps Tweetdeck, Hootsuite Bit.ly Netvibes Google Analytics Storify
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DIY TOOLS – TOOL SPECIFIC
Twitalizer 14blocks booshaka EdgeRank Klout
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DIY TOOLS – LOW COST
Hootsuite Pro CoTweet Small Act’s Thrive Spredfast Sprout Social
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QUESTIONS?
Email: [email protected] Twitter: @amyrsward Web: http://nten.org Blog: http://amysampleward.org
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RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.htmlhttp://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/
http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/
http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/