DISNEY WORLDBy: Jeffery Zak Trevor Simpson

Hannah D'Amico and Julia Peirolo

History of Disney The Disney company was

founded in 1923 by Walter Elisa Disney in California

Over time the business grew into a multi-billion dollar American entertainment company

In the 1950’s the company began building theme parks called Disney World and Disney Land based off of their cartoons

The Disney company is looking to expand its amusement parks to an Asian country best suited for this type of entertainment

Countries that We Considered

Japan –

China –

Taiwan-

Questions to consider for each country

Climate/Weather- Is there good or bad weather?Are there a lot of natural disasters?Culture/Lifestyle- What type of activities do people do for fun?how do people spend their money?Economy- How is the economyCan people afford to go to the theme park?Population- Is there room for a theme park?is the population rural or urban?Competition- How many major parks are nearby?Are there any other amusement companies around?

China…….not picked

China Cont. China has the largest population in the

world There is already a Disney World in

China and many other Amusement parks

competition and overcrowding could be a major issue

Large cities have also created great pollution

China’s competition Beijing China

China Cont.

One of china’s already popular amusement parks

• China’s government is communist, which America being democratic is greatly against

• American ideas have affected China but many people still follow Chinese beliefs and resent America

• The communist government can be oppressive and give people very little time for fun

Taiwan……not picked

Taiwan…..not picked

Taiwan is a very small island much smaller than Japan with extreme over population

The economy is very bad at 17th in the world with much poverty and disease

Even though there are not many major theme parks, only a few people have money for things like Theme Parks

No real target market Monsoons, Earthquakes, flooding and

tsunamis could potentially destroy the theme park

Taiwan Cont.

Over crowding in Taiwan Large average rainfall in the time periods when people want to go to amusement parks can be a huge problem for a Disney in Taiwan.

Japan….. picked

Disney World Japan The climate and weather of Japan in the

southern region is usually warm tropical weather perfect for a theme park to run all year long

Japan will sometime receive earthquakes and tsunamis but if Disney is located inland these disasters are not a concern

Disney World Japan Japan has greatly embraced western ideas similar cultural ideas as America The Japanese like the idea of amusement

parks and rides and greatly embrace companies like Disney World

The Japanese amusement parks have been very popular

Japan Cont. Japan has the third largest economy in the

world Many people will be able to afford going to the

amusement park with a GDP close to America’s

Their unemployment rate is at 9.1% which means their will be no shortage of labor for the park

Disney World Japan

Japan has a very large population in the hundreds of millions with very urban settings

As a result Disney could attract a very large target market in Japanese cities

to compete with other theme Parks it would also be smart to make the theme park full of arcades and slower rides for the large elderly population http://cnn.com/video/data/2.0/video/world/2012/02/08/lah-japan-elderly-gamers.cnn.html

Cultural Consideration

There should not be an extreme amount of cultural shock when moving to Japan because we live very similar lives.

Japan has a vastly different language, but could be easily overcome with a translator

Japan is a much more urban country than America with many large modern cities

the Japanese tend to eat much more seafood than meat as in America with much more rice

Over all these should not be a big challenge to overcome with some pre training and could be a fun experience.

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