disney world magic kingdom

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WALT DISNEY WORLD RESORT MAGIC KINGDOM

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Page 1: Disney World  Magic Kingdom

WALT DISNEY WORLD RESORT

MAGIC KINGDOM

Page 2: Disney World  Magic Kingdom

GROUP NO. 2

AMIT RAI – 10KULVINDER PATHANIA – 27SHUBHANGI CHOUHAN – 61PRATEEK CHHABRA – 16GAURAV CHOUHAN – 57ASHISH SONAWANE – 29

Page 3: Disney World  Magic Kingdom

AN OVERVIEW

A segment of world Disney company

4 Theme park, 2 water park, 20 resort hotels

Founded in 1971 in Florida

CFO- Thomas O Staggs

Variety of additional family-oriented leisure enterprises.

Conceives, builds, and manages the company's theme parks and holiday resorts.

Page 4: Disney World  Magic Kingdom

MAGIC KINGDOM

A theme park at Walt Disney World Resort

Most visited theme park in the world

Spread across 107 acre in 7 lands

Page 5: Disney World  Magic Kingdom

7 LANDS

Main Street, U.S.A.® areaAdventureland® areaFrontierland® areaLiberty SquareFantasyland® areaMickey's Toontown® Fair areaTomorrowland® area

Page 6: Disney World  Magic Kingdom

ATTRACTIONS AT MAGIC KINGDOM

“It’s a small world”Astro OrbiterBuzz light year's space ranger spinCinderella castle Country bear jamboree Donald's boatJungle cruiseMain street vehicles

Page 7: Disney World  Magic Kingdom

Cont…

The hall of presidents The haunted mansion Tom sawyer island Frontland shootin’ arcade

Page 8: Disney World  Magic Kingdom

SERVICE OFFERED Wheel chair and electric convince vehicle

rentals (ECV)LockersSpecial dietary requestsBarber shopPackage pick up service Disney character meet & greets baby care centre World florist & gift basket shopCustomized maps Currency ExchangeUPS/FEDEX shipping

Page 9: Disney World  Magic Kingdom

DISNEY MEMBERSHIP

Special vacation packages to DISNEYLAND .a members-only website with the latest

offers for discounts, exclusive opportunities .

Special rates on selected DISNEYLAND and Walt Disney World.

Annual Passports and multi-day theme park admission

Special offers on selected Disney books, CDs, home videos ,DVDs & Disney theatrical performances.

Page 10: Disney World  Magic Kingdom

MARKETING TECHNIQUE

Branding and Merchandising

Ambience

Customer service

Value creation

Page 11: Disney World  Magic Kingdom

MARKETING STRATEGIES

Sell More to Existing Customers

Expand Your Marketplace

Continuous Promotion

Always Improve and Add to your Offerings

Tracking Business

Page 12: Disney World  Magic Kingdom

SERVICE PROCESS

Page 13: Disney World  Magic Kingdom

THANK YOU & VISIT AGAIN………!!