DISNEY WORLD JAPAN By: Jeffery Zak Trevor Simpson

Hannah D'Amico and Julia Peirolo

History of Disney The Disney company is a multi-billion

dollar American entertainment company that has made billions off of movies and its theme parks Disney World and Disney land

These parks have existed since the 1950’s and because of their massive success the Disney company is looking to expand its amusement parks to an Asian country best suited for this type of entertainment

Questions to consider for each country

Climate/Weather- Is there good or bad weather?Are there a lot of natural disasters?Culture/Lifestyle- What type of activities do people do for fun?how do people spend their money?Economy- How is the economyCan people afford to go to the theme park?Population- Is there room for a theme park?is the population rural or urban?Competition- How many major parks are nearby?Are there any other amusement companies around?

China Cont. China has massive overcrowding in cities

in some areas even worse than Japan There is already a Disney World in China

and many other Amusement parks so competition could be too much

Even though China is a major trading partner with America their government is communist

American ideas have affected China but many people still follow Chinese beliefs and resent America

Also because China is communist the government can be oppressive and give people very little time for fun

China

China Cont.

Map of china One of china’s already popular amusement parks

India

India Cont. India has massive over population with the

biggest population in the world so over population is an issue

Most of the cities is plagued with poverty, disease, and has a lack of education

Many people are not fully excepting of western ideas and tend to spend their money on basic needs

There are parts of India with a fairly good climate but most of India has extreme rain and natural disasters

India Cont.

Just like Taiwan, a lot of rainfall in the months where se should get most of our customers can pose a huge problem in our income and customers.

Taiwan

Taiwan

Taiwan is a very small island much smaller than Japan with extreme over population

The economy is very bad at 17th in the world with much poverty and disease

Even though there are not many major theme parks, only a few people have money for things like Theme Parks

No real target market Monsoons, Earthquakes, flooding and

tsunamis could potentially destroy the theme park

Taiwan Cont.

Over crowding in Taiwan A huge average rainfall in the time periods where people want to go to amusement parks can be a huge problem for a Disney in Taiwan.

Japan

Japan Cont. In fact Japan loves theme parks so much

that they have some of the biggest rides in the world and a huge target market for a company like Disney. However we will have to build away from these parks to insure a good income.

Disney World Japan The climate and weather of Japan in the southern

region is usually warm tropical weather perfect for a theme park to run all year long

Japan does get some earthquakes and tsunamis but the government has invested billions in protecting companies from these destructive forces.

Japan has greatly embraced western ideas and today even has fairly similar cultural ideas as America

The Japanese like the idea of amusement parks and rides and greatly embrace companies like Disney World

Cultural Consideration Cultural Consideration

There should not be an extreme amount of cultural shock when moving to Japan because we live very similar lives. The only real cultural block would be Japan's vastly different language, however in todays world their are many people that know both English and Japanese so communication should not be a major concern. Another block with setting up a Disney World in Japan is the fact that the country is thousands of miles away and trade could be difficult but especially with the internet is not a huge problem. Overcrowding is another consideration that employees would have to get used to as even the most crowded and biggest cities in America do not compare to the population density of cities like Tokyo. They are so crowded that people ridding the subway often have to be stuffed into it so everybody can ride! The hotels are also often so small that they have little more than one bed! Also the Japanese tend to eat much more seafood than meat as in America.

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