Founded by Walt & Roy Disney in 1923

Oswald the Lucky Rabbit Mickey Mouse

Snow White and the Seven Dwarfs

 Premiered in December 1937 and became highest-grossing film of that time by 1939

Establishment of the Disney Brand

Business Segments

What does Disney do best to connect with its core consumers?

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Expanding the range of Age Groups

What are the risks and benefits of expanding the Disney brand in new ways,

such as video games or superheroes ?

Risks

Risks

Risks

Unhealthy Food

Benefits• A chance to tap into a different customer

segment or to win the same segment in a different way.

• An alternative source of revenue in case the other products undergo a dry spell .

Summary

History

Growth

Establishment of Brand

Business segments

Questions

Disclaimer

Created by Divyam Shah, BITS Pilani(Goa) during amarketing internship, by Prof. Sameer Mathur, IIM Lucknow.