discover the opportunities; prepare for the future january 2012
TRANSCRIPT
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Discover the Opportunities; Prepare for the FutureJanuary 2012
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We will cover:
• How to join and update your information on PGA.com• How to use PGA.com and it’s reach to market yourself and your
services• How to use social media to engage and converse with your
customers• How to drive value to your customer and your bottom line using
the PGA Trade-in Network
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Step 1: Login at PGAProServices.com
Visit PGAProServices.com and use your existing PGALinks account information to login.
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Step 2: Visit your profile and courses
Your professional profile and courses should appear. Click on each to update
your information.
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Step 3: Update your information
Visit your profile or course and you will see a set of tabs where you can edit your
information.
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Professional Profile: Basic Info, Photo & Video
Update contact info, photo and a marketing
video
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Professional Profile: Lesson Scheduling
Link to lesson scheduling online
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Professional Profile: Services Offered
Let consumers know more about you including the
services you offer and which Play Golf America
programs you participate in.
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Professional Profile: Social & Websites
Link to your existing social networks, blogs and
websites in one place
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Professional Profile: Recognition & Awards
Update your recognition and awards
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Course Listing: Basic Info, Photo & Video
Update course information, official site link, photo
and video. In the near future, link up your course’s
existing social networks.
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Course Listing: About This Course
Provide consumers with more information about your
course including services offered and details about
Play Golf America programs.
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Course Listing: Scorecard
Update scorecard information
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Course Listing: Tee Times
Update tee times information and link to
online booking (coming soon)
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Trade-in Network
• Value of trade-ins: Amount of dollars program has
put in golfers hands to spend with PGA
Professionals:• 2011: $7.3MM• 2004-2011: Over $37MM
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Why update on PGA.com
• Find an instructor is the
#1 golf instructor
directory online:• Over 30K+ searches per
month, on average• SEO optimized product
returns your listing high
in search results and can
improve the value of your
existing web presence• Pro curated directories
using PGA of America data
is the most accurate
directory online• New services being added
regularly - lesson
scheduling, tee times,
etc.• Free service that can act
as your primary web
presence
Over 2K PGA Members have updated profiles on PGA.com
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Questions
UPDATE YOUR PROFESSIONAL AND COURSE PROFILES AT
www.PGAPROSERVICES.com