Dive in and discoverprecious opportunities

4 – 6 March, 2014, Dubaiwww.paperworldME.com

“This is the third time we’ve participated at Paperworld Middle East and we are very satisfied. The fair is a perfect platform because it’s really international and Dubai is an easy place to visit. Also, we want to be here to support our local partner because we distribute our products in all of the Middle Eastern and neighbouring countries.”

Schneider, GermanyMr. Werner Hummel,Area Sales Manager

Get inspired, get connected, get noticed!

Paperworld Middle East is an annual event that attracts international manufacturers and suppliers together with serious regional traders in the industry.

It is a meeting point for distributors and buyers in the industry to see, feel and experience the latest products, innovations and services in this growing sector.

With a healthy and growing economy, Dubai continues to prove that it is a dynamic destination for trading. Find promise and potential in this ever-growing market – meet your business associates, customers and future partners in person, and forge long-lasting business relationships here. It’s where business happens with the people you want to trade with.

“The exhibition is getting better each year. It is a very important exhibition for us. We’ve had a number of quality visitors and the quality of the exhibitors this year is also strong. We have made good business potential, mostly with Middle East countries. We are very satisfied.“

Launch Partners Industry Partners

Dubai Library Distributors, UAE Mr. Rashed Al Kaitoob, Managing Director

A reinforced market for remanufactured items

Product groups – a vast spectrum of variety and value

The interest and demand in the industry for remanufactured products is beginning to build in the region.

Both the economy and the environment are reasons for the rise in the appeal of remanufactured items. It is no surprise that Paperworld Middle East serves as a great platform for exhibitors of remanufactured toner and inkjet cartridges. The natural next step therefore, is to dedicate an area to this very segment at the 2014 edition.

All exhibitors from this sector will have the opportunity to be part of a dedicated pavilion for remanufactured products and will benefit from a targeted marketing campaign to visitors interested in these products.

Specialist retailers no longer focus on one core product line, but try to add variety to their stores. Big trading groups in the Middle East have always been known to take on a large number of complementing product

groups, and are open to new ideas. Paperworld Middle East puts you directly in touch with traders from the entire MENA region, sourcing the following products:

Office supplies: Office equipment, presentation aids, organisational aids (including organisers, timers), postage, gluing, stamping, office furnishings, writing and drawing instruments, full-range suppliers

Paper and films: For the office: ink-jet paper, laser paper, copier paper, writing paper, envelopes, films, covering materials / book-binding materials

For the home: Serviettes, decorative films

Computer and printer accessories: CD-R / DVD, scanners, memory cards, USB sticks, screen filters, cables, headphones, keyboards

Gift articles: Albums, diaries, writing paper / sets, calligraphy, stuffed animals, trend articles, licensed articles, games, books, fancy articles, gift-wrapping paper and cardboard, ribbons / bows

Arts and crafts supplies: Acrylic paint, oil colours, water colours, pastels, chalks, palettes and knives, paint brushes, easels

School articles: Writing instruments, drawing materials, exercise books, blocks, folders, school bags, cases

Miscellaneous: Briefcases, cases, business luggage, small leather goods, promotional articles

Greetings cards / picture calendars: Cards, licences, designers, picture calendars

Remanexpo Middle East: Remanufactured printer consumables, cartridge collection, imaging materials, remanufacturing technology

Why should you exhibit? n Meet new business partners, find new marketsn Boost brand recognitionn Enhance your sales cyclen Improve your industry knowledgen Increase your market share,

monitor your competitors

83% of exhibitors stated that they certainly or possibly will participate at the exhibition in the future (2012: 81%)

Your access to NEW business Regional breakdown of visitors

Rest of the world (CIS, Europe, America)

4%

Africa

6%

Facts and figures you can rely on

268 exhibitors participated

36 exhibiting countries

5728 trade visitors attended

103 visiting countriesC A

B

D

EF G H

A 42% East and Far East Asia B 28% Europe C 10% South Asia D 9% UAE E 6% Middle East (excl. UAE) F 2% America G 2% Africa H 1% Australia

Regional breakdown of exhibitors

C

D

A

B

E

FG

H IA 38% Office suppliesB 29% School articles C 9% Gift articles D 6% Office paperE 5% Printers, computers and multimediaF 4% WrappingG 4% Greeting cards/picture calendars H 4% Re-manufactured printer

consumablesI 1% Household paper and transparency paper

Product Categories on display (by sqm)

Exhibitor satisfaction levels

increased to 71% (2012: 68%)

UAE

62%

Gulf Countries (excl. UAE)

12%

South and East Asia

9%

Middle East (excl. GCC)

7%

Visitors’ nature of business

(all figures in % - multiple answers possible)

Distributor

Wholesaler

Manufacturer

Retailer

Import/Export

Service provider

Media

Government

Institution

Other

0 5.0 10.0 15.0 20.0 25.0 30.0 35.0

Objectives of trade visitors

(all figures in %)

Initiate purchase or source products

Collect market information

Look for distribution/dealership opportunities

To meet an existing supplier/business partner

Look for OEM/joint-venture partners

Other

0 10.0 20.0 30.0 40.0 50.0 60.0

Visitors were looking for the following products

(all figures in % - multiple answers possible)

Office supplies

School articles

Office paper and transparency paper

Gift articles

Printers, computers, multimedia

Wrapping

Greeting cards/picture calendars

Remanufacturing products & services

Household paper and transparency paper

Others

0 10.0 20.0 30.0 40.0 50.0 60.0 70.0

33

30

24

24

21

7

7

5

3

2

59

46

32

28

11

2

63

35

34

24

24

15

13

11

9

2

A 47% Are the final decision makers on purchases

B 23 % Have an advisory role in purchasing decisions

C 17% Can offer suggestionsD 13% Have no purchasing authority

Purchasing authority of visitors

A

B

C

D

Visitor Satisfaction

(all figures in %)

100

80

60

40

20

0

2011 2012 2013

89 9286

2013 show highlights!

Green Office AreaThe issue of sustainability is increasingly important in today’s consumer world. The Ministry of Environment and Water (MOEW) supports Paperworld Middle East in its attempt to bring this subject to the fore, in which environmentally friendly products from exhibitors are featured in a showcase area, along with the ‘eco-credentials’ of the items.

Traditionally, the Middle East has been largely known for its high consumption levels, but there has recently been a noticeable change in consumer patterns with greater emphasis on being environmentally responsible. Both corporates and individuals in the region are increasingly opting for ‘green’ products.

This trend is further emphasised by governments around the region setting new environment-friendly regulations to reduce their carbon footprints.

Supporting this development, Paperworld Middle East will highlight products that are environmentally friendly, sustainable or made of recycled materials in a dedicated showcase area.

The “Green Office Area” serves as a guide for visitors interested in sourcing “green” products.

April Fine Paper Trading, UAE Mr. Krishna Kumar Singh, Marketing Manager

“It has been a great show. Dubai is a hub for all of the Middle East so that is the profile of visitors we get here. Dubai attracts good business. We already have an established network here so we participate in the show to reinforce our brand and market presence.”

Wrap Star - The UAE’s first gift wrapping competition This is the only contest of its type in the country and is open to staff from retail, department and luxury stores to compete against each other and demonstrate their skills and creativity in gift wrapping. The results from the 2013 edition were outstanding as professional and amateur gift wrappers created the most eye-catching designs and art forms.

Spectators were interested in sourcing new and innovative gift wrapping products, to add that extra element of flair and dynamism to their in-store gift wrapping operations and merchandising displays. The opportunity for your products to be showcased in this highly publicised event should not be missed.

If you would like to supply gift wrapping products for the competition, email sponsorship@uae.messefrankfurt.com with the subject line ‘Paperworld ME Wrap Star 2014’.

We will ensure your products are used and demonstrated throughout the competition and will publicise your presence at the exhibition.

Key decision makers in 2013

Your opportunity to meet the companies that matter to your business!

Wholesale Abu Dhabi Stationery, UAE Al Hathboor General Trading, UAE Al Nakheel Stationery, Saudi Arabia Al Rawabi Group of Companies, Qatar Al Seer Trading Agencies, UAE Bensons International Systems Bv, Netherlands

Despec Mera Ltd., UAE Direct Office Supplies LLC, UAE Emirates Printing Publishing & Distribution Co. UAE Emirates Trading Establishment, UAE Fakhruddin Group of Companies, UAE Ferouz Uddin Stationery LLC, UAE Grand Stores LLC, UAE Kiyo Office Equipment FZE, UAE M.A.H.Y. Khoory & Co LLC, UAE Malak Stationery LLC, UAE Mepco Gulf Co LLC, UAE Modest Office FZE, UAE Nishat General Company LLC, UAE Office Depot, UAE Rex Books & Stationery LLC, UAE The Stationery Factory, Saudi Arabia The Warehouse Trading, UAE

Retail Carrefour, UAE Emirates Post, UAE Geant, UAE Gulf Greetings General Trading LLC, UAE Home Centre, UAE Jashanmal National Company LLC, UAE Jumbo Electronics Corp. LLC, UAE Kinokuniya Bookstore, UAE KM Trading Co. LLC, UAE Landmark Group, UAE Lulu Group, UAE Lulu Hypermarket, UAE

Magrudy Enterprise LLC, UAE Office 1 Superstores, Libya Paper Chase International, UAE Pure Gold, UAE Supermax Office Equip Trading Co LLC, UAE Union Coop, UAE

Corporate groupsAbu Dhabi National Hotels, UAE AGMC - BMW, UAE Citibank, UAE Danzas AEI Emirates LLC, UAE DESCO Copy & Print Center, UAE DHL, UAE Dubai Airports, UAE Dubai Islamic Bank, UAE EMAAR Hotels & Resorts, UAE Emirates Airline, UAE Emirates NBD, UAE ENOC, UAE Etisalat, UAE Fed Ex, UAE Juma Al Majid Est, UAE Mashreq Bank, UAE Pan Gulf Business Centre, UAE RAK Bank, UAE UAE Exchange Center, UAE Valtrans Transportation Systems & Services, UAE

EducationAbdullah Bin Masood School, Saudi Arabia American University in Dubai, UAE British Council, UAE Canadian University of Dubai, UAE Dubai National School, UAE Emirates International School, UAE GEMS Education, UAE Hult International Business School, UAE Kings School, UAE

Latifa School for Girls, UAE

Manipal University, UAE

Middlesex University, UAE

University of Dubai, UAE

Zayed University, UAE

Government Abu Dhabi Education Council, UAE

Dubai Electricity & Water Authority, UAE

Dubai Exports, UAE

Dubai Health Authority, UAE

Dubai Municipality, UAE

German Emirati Joint Council for Industry &

Research (AHK), UAE

Government of Dubai, UAE

JAFZA, UAE

Ministry of Education, Kuwait

Ministry of Education, UAE

Roads and Transport Authority, UAE

U.S. Consulate, UAE

Manufacturers 3M Gulf, UAE

Al Jawad Printing Press, Saudi Arabia

Brother International Gulf FZE, UAE

Canon Middle East, UAE

Emirates Printing Press LLC, UAE

Gulf Printing & Publishing LLC, UAE

Kimoha, UAE

Koh-I-Noor Hardtmuth, Czech Republic

Konica Minolta Business Solutions Middle

East FZE, UAE

Modern Stationery LLC, UAE

Office Mart LLC, UAE

Pilot Corporation, Japan

Royal Printing Press, UAE

Spectrum UAE Ltd, UAE

Stora Enso, Finland

Xerox Middle East & Africa, UAE

(The above mentioned are selected key buyers from the 2013 edition)

Effective investment of your marketing dollarsBook your space now for Paperworld Middle East to connect with other businesses, and benefit from various marketing tools to promote your presence in the Middle East and North Africa region.

Pricing Structure at Paperworld Middle East

Row Stand (one side open) USD 385 per sqm

Corner Stand (two sides open) USD 395 per sqm

Peninsula Head-Stand (three sides open) USD 405 per sqm

Island Stand (four sides open) USD 415 per sqm

Space only Minimum of 21 sqm

Get in touch with us now for personalised service and assistance.Phone: +971 4 389 4500Email: paperworld@uae.messefrankfurt.com

Sponsorship opportunities – a definite advantageStand apart from your competitors and increase your brand recognition and market exposure! Paperworld Middle East offers selective branding and promotional opportunities to exhibiting companies. Selected sponsorship packages are available for our participants on the website.

For more information, please visit www.paperworldME.com

We support you with complimentary marketing tools!

Personalised E-cardCreate your own personalised electronic invitation that includes your logo and company details, within a few minutes. It allows you to invite your clients using Paperworld Middle East’s branding, yet with your personal touch.

Customised Print InvitationAs an exhibitor, you don’t have to worry about designing, printing or following up with the delivery of your invitations anymore, as we will do it for you! All you need to do is place an order via the Promotion Digital Portal and we will produce your customised print invitation that will include your logo and stand number and deliver it to you with the quantity that you need.

Web BannersDifferent sizes of Paperworld Middle East web banners can be downloaded, so you can integrate them into your homepage, online advertisements or your email signature to highlight your presence at the show.

PRUse the power of Public Relations to increase your trade show visibility!

Our in-house Public Relations Manager runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases to assist you in reaching a wider audience. This is an easy way to ensure maximum media coverage – in local newspapers and online.

E-newsletterSpread your company news in a professional and convenient manner. Every month, an e-newsletter is sent out to our database, which targets the relevant segments of the market. As with PR, we can include your stories in the e-newsletter, giving your company extra exposure to the people who matter to your business.

We provide our exhibitors with access to the PD Portal (Promotional Digital Portal), where the following materials are available to download:

A stand construction services department at Epoc Messe Frankfurt

‘Fairconstruction’ brand represents the stand construction services provided by Messe Frankfurt. We are pleased to introduce this high quality service to our exhibitors exclusively, starting from USD 69 per sqm. Fairconstruction is at your service with 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements – that’s the home advantage for you!

In addition to stand space as above, Fairconstruction is mandatory for stand sizes up to 21 sqm. For furniture requirements, please refer to the furniture list in the exhibitor manual.

For further information, please contact: fairconstruction@uae.messefrankfurt.com

“We are here because we belong here – it is a matter of prestige. This is the only platform for our kind of business in the region. And it is also emotional. Paperworld is a brand we look up to and respect. Our main objective is to introduce our product range and expand it in the market. We have gotten good leads and we will be able to convert these into real business.”

Al Gurg Stationery, UAE Mr. Anil Nair, Business Manager

We provide our exhibitors with access to the PD Portal (Promotional Digital Portal), where the following materials are available to download:

About the Organiser

Paperworld Middle East

Epoc Messe Frankfurt GmbHP.O. Box 26761Dubai, United Arab EmiratesTel. +971 4 389 4500 Fax +971 4 358 5511paperworld@uae.messefrankfurt.comwww.paperworldME.com

Messe Frankfurt is one of the world’s leading trade show organisers, with 538* million euros in sales and 1,769* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com

*2012 figures.