director property managementcorporate.basic-fit.com/cms_data/contents/california/... ·...
TRANSCRIPT
Speaker: JeroendenBurger
Date: 09/11/2017
Over25yearsexperienceinFinance&Operations
Telecom/retailexperienceTelfort /KPN/Lebara Mobile
JoinedBasic-Fit8yearsago
Director Property Management
2
JEROEN DEN BURGER
RefurbishmentofExistingClubs
PropertyContracts
AcquisitionofClubs
ClosingClubs
OpeningnewClubs
PROPERTY MANAGEMENT IMPLEMENTS OUR EXPANSION STRATEGY
3
In charge of Expansion & Refurbishment processdivided into 5 sub processes
Highlydisciplinedapproachtoensurefullcontrolofeverystepoftheprocess
TECHNOLOGY AND LOCAL MARKET INSIGHTSDrive process of opening new Clubs
Approval/Negotiation• CountrymanagerandCFOapproval
• Legalprocess• 9-10yearleasewithrentfreeperiods
• Pricingtermsi.e.monthlyrentpaymentsandbankguarantee
• Permitapplication
Analysis•Newclubanalysis(i.e.costsandmembershipdevelopment)
• Estimatedreturnsandpayback
• Contractorappraisalofconstructioncosts
Research•Nationwidesourcingofsites(viarealestateagencies)
•Whitespotanalysis• Requirementofsitesize1,200-2,500sqm
•Densepopulationcatchments
•Highlyvisiblelocations/easyaccesstoparking
• Closetomajortransporthubs
• Competitionanalysis•Demographicanalysis• Proprietarymappingtools
NewClubOpening• Fit-outcomplete•HQandcountryrecruitandappointClubteam
• Pre-openingmarketing/website
• Pre-openingmembershipsales
• Realtimetrackingofperformance
4
RIGOROUS SITE SELECTION PROCESSDetailed data-driven framework – 15 steps
5
Research
Analysis
Approval/Negotiation
NewClubOpening
7
STRONG RELATIONSHIPS WITH LOCAL CONTRACTORSCombined with international purchasing power
EXPERIENCE AND KNOW-HOW TO CREATE THE PERFECT FIT OUT
8
Every Basic-Fit gym is familiar to our members no matter where they are
facade
virtual classes
dressing room
sublet
staff
social hub
strength
Virtual Coach
free weight
stretch functional
cardio
virtual cycling
entra
nce
Club zoning basedona1,500m2 clubformat
BUILDING BLOCKS OF OUR FIT OUT SPECIFICATION
ISOLATIONFRAME OF ATTACHMENT
PART
ITIO
NW
ALLGROUND
WEL
DIN
GW
IRE
ELECTRICITY
MIR
RO
R
CARPENTRY
TRA
NSP
ORT
CON
NEC
TIO
NP
LUM
BIN
GNOTABIG
WORKPILOTING TI
LIN
GST
UD
IES
PAINTING
PLASTERINGPLACING WALLS AND DOORS
FEES
AIR CONDITIONER
SIG
NIN
G
PLA
STER
ING
VENTILATION AND COOLING
PART
ITIO
NS
SECURITY
RESERVATION
HEATING
FIRE ALARM
DEMOLITION
ACCESS CONTROL
RENTAL LIFTING EQUIPMENT
CLEA
NIN
G
PLASTERING
BASEBOARDS
BASEBOARDS
CONNECTION
DOUBLINGS
CASHIER
KEY SUPPLY
WINDOW FRAMECLEANING
INSTALLATIONLAMP SHADES
SWITCH
TVSCREENS LOUNGHEVENDINGWALL
LOCAL TEAM
GX ROOM
GLUEFOIL
PILOTING
SANITATION
RAILING
LOCKSMITHDEADEND PANEL
HEATINGPVC PIPES
KITCHEN UNIT
PATCH PANEL
GX
INTERCOM
POWER SUPPLY HAND DRYER
PRODUCTION
GX ROOM CHASSIS
FLOCKING
OPENINGS
DISTRIBUTION
NOTA PLASTERINGCEILING PLATE
ARMSTROND NEWTON MODULE
VARIOUSVARIOUS
SANIBLOC BOXGEBERIT
RAILINGINTERCOM
CEILING PSWITCH
PRODUCTION
GX ROOM
KITCHEN UNIT
TRANSPORTTVSCREENS LOUNGHE
KEY SUPPLY
BASEBOARDS
HAND DRYER
GEBERIT
PATCH PANEL
FLOCKING
TILINGSEALING LAYING LAYING FLEXIBLE FLOORSEARTHENWARE TILESSCREED FLEXIBLE JOINTS
PROOFINGWELDING WIRE
TIC DUBBINGOLATION
COM
WITCH
WIRE
HE
L
VENDINGWALL
PILOTNOTA PLAST
FLEXIBLE
CO
INS
SFLOC
PAT
MOVIE
10
READY FOR THE FUTURE
Wehavetheexperience
Welistentomemberfeedback
WebuildClubswithaultimatecustomerexperience
Wecontinuouslyoptimizeourfit-outspecification
Takingintoaccountlegislationdifferencesbetweenthecountries
Anditisscalable
11
Continuously improving our processes