speaker: date - basic-fitcorporate.basic-fit.com/cms_data/contents/california/... · 2019. 11....
TRANSCRIPT
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SPEAKER: Jennifer & Pierre
DATE: 7 November 2019
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NICE TO MEET YOU!
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International retention manager
Joined the company in 2007
12 years of experience in Fitness Industry
Started as a club manager and worked through all roles in operations
8 years experience for large International Contact Centers
International customer care manager
Expert in Fitness, Personal Training; joined the company in 2011
Over the past 18 years, I have been at the heart and helm of the Fitness Department for 4 of the biggest corporately-run gym chains in the world.
Active in Branch Organizations: Europe Active Professional Standards Committee Member, CEN-TC 136 Workgroup Committee Member.
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MEMBER EXPERIENCE PROMISE
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Dear Member,
We want you to have a great experience.Starting with setting clear goals and finding yourfit with our smart tools, programs and classes.We are happy to welcome you to our community of members getting stronger, fitter and better at life.
Every step along the way we proudly celebrate and facilitate who you are and where you are in your fit journey.
Getting fit has never been easier, your perfect workout awaits you wherever you are and whenever you want.
All you have to do is… GO FOR IT!
~ TEAM BASIC-FIT
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IF YOU ARE FIT,
YOU FEEL
WHY
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At Home Experience
Fitness Instruction
CUSTOMER EXPERIENCE
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Customer Service
In-club Experience
Member Sign Up Process
Nutrition Advice
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CUSTOMER SERVICE: IN WITH THE NEW…
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SAVING COST AND IMPROVING CUSTOMER SATISFACTION
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Our self-service strategy is scalable, accurate and efficient
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Recognition of questions by ruby
86%
87%
88%
89%
90%
91%
92%
93%
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SAVING COST AND IMPROVING CUSTOMER SATISFACTIONRuby can accurately answer 90% of questions being asked
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SAVING COST AND IMPROVING CUSTOMER SATISFACTIONOur customers are happy with our self-service tools
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Customer care & call center costs per club
SAVING COST AND IMPROVING CUSTOMER SATISFACTIONOur costs and case volumes are decreasing relative to the club growth
€
may jun jul aug sep oct nov dec jan feb mar apr
2019
2018
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THE NY RESOLUTION STORY…
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DECEMBER JANUARY
NOVEMBER OCTOBER
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CUSTOMER JOURNEY
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O N B O A R D I N G R O U T I N E
Set your goal
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Find your fit
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See results
05
Get rewarded
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Make it a habit
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Discover Your Membership
03
Keep your groove
01
Push past plateaus
04
Set the next goal
02
See results
05
Get rewarded
06
Discover what’s new
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IMPROVE ENGAGEMENT BY LEARNING MORE ABOUT MEMBERS
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IMPROVE ENGAGEMENT BY LEARNING MORE ABOUT MEMBERSContinued growth of our LoS requires focus on Gen. Z’s and Millennials
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IMPROVE ENGAGEMENT BY LEARNING MORE ABOUT MEMBERS
Female Male
65+
51 - 64
36 - 50
35 - 26
25 - 18
0 - 17
Unknown
We are effectively targeting this group with our digital customer journey
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IMPROVE ENGAGEMENT BY LEARNING MORE ABOUT MEMBERS
Get stronger
Lose weight
Get fit
Improveperformance
Better condition
Members who start with personalized 6 week program visit more frequently
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IMPROVE ENGAGEMENT BY LEARNING MORE ABOUT MEMBERSWe know our members and use this to provide relevant, personal advice at the right time
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WE ARE