MOVE OVER HESTON: DINNR

Client name Sector Timeframe Budget

Dinnr Food January – February 2013 £6,000

Credentials | © Journalista 2015 | journalista.co.uk 2

Dinnr appointed Journalista to create a spike in sales and build brand value in just eight weeks. Campaign aims included: • Increasing footfall to the Dinnr website to drive sales • Raising brand awareness of the young company by educating journalists and consumers on the growing trend of ‘recipe ordering’

Challenge Results

•  Worked with Michelin star chef to produce a series of three-course meals inspired by famous restaurants (e.g. the Ivy)

•  Sourced a food photographer to produce beautiful imagery of the finished dishes

•  Offer key food and lifestyle journalists the opportunity to try the dishes for themselves ahead of Valentine’s Day

300% uplift in sales over course of campaign

CASE STUDY: DINNR

73.2m people reached with the campaign

400% increase in traffic to Dinnr website on day of campaign launch

Creative

Strategy: Restaurant meals in your own home

Insight

Valentines Day was fast approaching, a day many couples dread being forced to sit cheek by jowl with other couples for dinner

•  Dinnr could offer lovers the chance to enjoy London’s fine-dining experience, but in the comfort of their own home on Valentine’s Day

Credentials | © Journalista 2015 | journalista.co.uk 3

OUTPUTS: ONLINE COVERAGE

Credentials | © Journalista 2015 | journalista.co.uk 4

01 Secured six pieces of coverage across blogs, men and women’s lifestyle press and national media reaching a total of 73.2 million people

02 Dinnr’s Valentine meals were named by one of the UK’s leading newspapers, the Guardian, as “Buy of the Day”

OUTCOMES

03 Dinnr’s Valentine meals received reviews on Red Magazine’s website as well as on Femalefirst.co.uk which has 2.8 million monthly unique users

04 Traffic to the Dinnr website increased by 400% and the company saw a 300% uplift in sales

05 The Dinnr Facebook site gained over 1,000 likes

“The people at journalista are smart and personable and are not afraid to push back. Journalista has provided us with great PR services, from concept to execution and follow up. One newspaper article, facilitated by holly and her team, quadrupled our site traffic on the day of publishing and has driven commensurate sign-ups and customers. I wouldn’t doubt hiring journalista again and can only recommend holly and her team.”

Michal Bohanes,Director, Dinnr