Born

Global

Telenor, Nov. 7th 2013

My

Daughter

Bold

Vision

Rome was not

built in one day.

Adapt!

• Hardware

• Wearables

From (2006):

• Parental control

• SIM-based software

• Carrier focus

• Norway

To (2010):

To (2012) :

• Safety app

• Women

• International

• Celebrity involvement

To (2013) :

• Safety service

• Everyone

• Security Guards

• Alarm Centrals

• Virality

• User Engagement

Everyday

Safety

Real

Emergencies

SOS

The biggest challenge

of going global

is geography

Mind Share

Market Share

Money Share

Margin Share

The 4 Ms

Become or Hire

a Master Story Teller

”I chose to invest

because I saw the

potential to solve real

problems for kids,

parents and anyone

looking to increase their

overall safety ”

Jada Pinkett Smith

Olav Balandin

• CEO of Combitel (MVNO)

• Chief Product, Sales & Marketing

Officer of MTU Nett (MNO)

Svein Johnsen

• Co-founder of Chess (MVNO)

acquired by Telia Sonera in 2005

for NOK 1.6B

• Lead investor in bSafe

Nicklas Jonsson –

• Senior executive with 17 years in

mobile; Ericsson, Sony Ericsson

and HTC

• Now VP, Partner Management

HTC

Are Traasdahl

• Founder of TapAd and ThumbPlay

• More than 15 years experience in

mobile and digital

• President of Spring Capital

Mike Hale

• Part of Founding Team Starz

Encore (Liberty Media, LBTYA)

• Achieved $1B in Annual Revenue

in the US

• Joint Programming Venture with

CCTV in China

Silje Vallestad

• Young Global Leader of WEF

• Female Entrepreneur of the Year 2011

• Nordic Thinkers Top20

• Top 10 young CEO, Norway

Team is

Everything

Thank You !

www.bsafeapp.com