11/17/13%

1%

CREATING SHARABLE MAGIC MOMENTS CROSS SCREENS AND MEDIA

A CONVERSATION

Rikard Steiber, MTGx

2%

11/17/13%

2%

CREATING SHARABLE MAGIC MOMENTS CROSS SCREENS AND MEDIA

A CONVERSATION

Rikard Steiber, MTGx

11/17/13%

3%

Today’s consumer behavior is changing

4C GENERATION

CURATION 76% share content on Facebook

CONNECTION 91% sleep with or next to their phone

CREATION 67% upload photos they have taken

COMMUNITY 88% maintain a profile on a social

%%

We are moving to a mobile first world

Today 13% of global internet traffic come from mobile 1.3 million Android devices activated daily 120 million tablets

2009

1% of global internet traffic came from mobile devices 10 million Android phones had been sold A year away from the first iPad

%%

11/17/13%

4%

7%

SEARCH

SOCIAL NETWORKING

GAMING

WATCH VIDEO

READ NEWS/MAGAZINES

USE COUPONS

73%

66%

62%

46%

35%

18%

Switching between multiple screens

8%

11/17/13%

5%

Video is moving to digital across screens fast

2007 Cats on skateboards and many rights issues High storage costs and low broadband % High production costs and low monetization Limited mobile video

Today

1B Unique users/month 4B hours watched every month 100 Hours of video uploaded/min 40% of all video views on mobile 500 Years of YouTube videos watched on facebook each day

1,700,000,000+

%%

The 4Cs are all content creators & publishers

11/17/13%

6%

How YouTube drive additional value? Example: The Ellen Show with 6,5M!subscribers, 2,135M !views

%%BEFORE:%

Build%brand,%drive%traffic,%%moneAze%last%season%

DURING:%Discovery,%viral%highlights,%

extras,%traffic,%moneAze%clips%

AFTER:%MoneAzaAon,%drive%traffic,%cross%promote%new%shows%

Trans media approach to engage audiences Example: The Ellen Show with 6,5M!subscribers, 2,135M !views

The web - from links of pages to links of people

2007 6% of time spent online on social media sites and social still a niche phenomena MySpace 2X size of facebook and Google did not get social Social sites was a closed community of people

Today +20% of time spent on social media and +1.5BN have a social media profile (7/10 Internet users) facebook with +1BN users and Google now bigger than Twitter Social are open platforms that connects people across services

11/17/13%

7%

Social is a platform powering other services

Social is a platform powering entertainment

11/17/13%

8%

The 4Cs want to engage and participate

CREATING SHARABLE MAGIC MOMENTS CROSS SCREENS AND MEDIA

11/17/13%

9%

GoPro – co-creating sharable magic moments

“GETTING YOU CLOSER TO THE CONTENT YOU LOVE THE MOST”

11/17/13%

10%

X-factor: “A special talent or quality” or “A variable in a situation that could have the most significant impact on the outcome”

xPLAY (World Class VOD) Viaplay TV play Sports

xVENTURES (Build Portfolio of Services) Music Games Like.TV

xCREATIONS (Digital Productions) Mobisodes Webisodes TV extensions

xLABS (Digital Development) Web / Apps Social Sign-on

MTGx is already up and running

ViaPlay Premium VOD TV, Movies and Sports

Free VOD TV Channels Ad Financed Services

Free VOD Sport Clips Ad Financed Service

Free Social Music Ad Financed Service

Mobile TV Companion 2nd Screen Application

Download Games Store Transaction Service

Klipster Coupon Service Online to Store App

Free Music Streaming from radio channels

11/17/13%

11%

MTGxPLAY Future of Entertainment

xPLAY – reshaping premium entertainment

11/17/13%

12%

xPLAY – future of TV entertainment

xPLAY – reshaping sport entertainment

11/17/13%

13%

xPLAY – reshaping music entertainment

xPLAY – reshaping 2nd screen entertainment

11/17/13%

14%

xPLAY – reshaping 2nd screen entertainment

xPLAY – reshaping gaming entertainment

11/17/13%

15%

MTGxVENTURES Build a portfolio of new services

MTGx PITCH 60 TV Channels 35 Countries TV Operator Digital – Video/Mobile/Social Sales Force TV Production

INCUBATOR Establish presence in start-up communities around the world: US, SE, UK and DK? Attract start-up ideas, JVs and talent to build the future of entertainment Support with resources from MTGx to speed up time to market and success

xVENTURES office in San Francisco (Photo:%Rhonda%Abrams,%USA%TODAY)%

xVENTURES – partnership with Valley start-ups

11/17/13%

16%

MTGxCREATIONS Creating digital first experiences

32%

Food Home Game

xCREATIONS – creating new digital experiences

11/17/13%

17%

xCREATIONS – creating digital first experiences

MTGxLABS Building the platform

11/17/13%

18%

35%

xPLAY (World Class VOD) Viaplay TV play Sports

xVENTURES (Build Portfolio of Services) Music Games Like.TV

xCREATIONS (Digital Productions) Mobisodes Webisodes TV extensions

xLABS (Digital Development) Web / Apps Social Sign-on

“GETTING YOU CLOSER

TO THE CONTENT

YOU LOVE THE MOST”

11/17/13%

19%

MTG - Shaping the future of digital entertainment