digital winners 2014: david holecek, volvo car
DESCRIPTION
Digital Winners 2014: David Holecek, Volvo Car This presentation was part of the session "Internet of Things"TRANSCRIPT
Volvo and the Connected Car
David Holecek
Director Connected Products and Services
Volvo Car Group
October 2014
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…from 1927… …until today
A lot has happened...
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Importance of Connectivity
In-vehicle technology top selling point
for 39% of car buyers Dec 2013
(vs. power & speed top priority to 14%)
“It’s gone past cool,” said John Waraniak,
vice president of technology for the
Specialty Equipment Market Association,
an auto industry trade group.
“It’s a reason to buy.”
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Importance of Connectivity
But... What is a ’connected car’?
Full-worthy citizen of the networked society
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Value
differentiation
Functional Connectivity layers Digital
eco-system integration
Your digital remote
Connecting devices in
the car
In-dash apps Native and web apps
running in the car
Volvo On Call app
My Volvo website
Car-to-car
Car-to-infrastructure
Car-to-dealer
3rd party integration
Smartphone connected
to the car (e.g. Bluetooth
or Apple CarPlay)
WiFi connection for all
your devices
Car to infrastructure
THE Connected Volvo
Car to car
Car to service
Connected
Vehicle
Cloud
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everything we do starts with people
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Drive Time Making the
most of my journey
Connected Life The car as a part of my life
Big Data Leveraging the
car in connected society
Big data
Our Strategy with the connected car
Making life more enjoyable… saving time… with new customer benefits.
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TuneIn
Rdio
Stitcher
Pandora
iHeartRadio Wikipedia
Send
to car
Park & pay Glympse
Weather
Yelp
Local
search
WiFi hotspot Bluetooth handsfree
and music streaming
Integrated rooftop
3G/4G antenna
Driver display Center display
Voice control
Text to speech
Connected
service booking
Sensus Navigation
Smartphone app - climatisation
- check status
- lock / unlock
- car locator
- driver’s journal
- send to car
- roadside assistance
Concierge
services
Storytel
Find fuel
Sensus Connect
All Volvos, globally – available now!
Best Infotainment system 2014
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The all-new Volvo XC90
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There is more to come with additional benefits Drive Time Making the most of my journey Add convenience to my life Maximize connected society
...and these are our future customers!
Thank you!
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