DIGITAL TWIN – MEETING CUSTOMER EXPECTATIONS

1DIGITAL TWIN

Srivatsan Padmanabhan

High Tech Industry Practice

DO YOU REMEMBER APRIL 11, 1970?

2https://www.space.com/36510-apollo-13-moon-mission-survival-in-photos.html/

https://in.pinterest.com/explore/space-flight-simulator/?lp=true

THREE MACRO TRENDS FOR CREATING VALUE IN PRODUCT DEVELOPMENT

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TREND #1: INCREASING PRODUCT CONNECTIVITY WITH ECOSYSTEM/ENTERPRISE

TREND #2: INCREASING RELIANCE ON SOFTWARE TO DELIVER PRODUCT FEATURES

TREND #3: CONNECTED, SOFTWARE-DRIVEN PRODUCTS CREATING EVERYTHING-AS-A-SERVICE AND INTERNET OF THINGS (IOT) MARKETS

Ecosystem/

Enterprise

Systems

Products

Standalone Connected Fully

Integrated

IoT and as-a-

Service Enabled

IOT

IOT

IOT

IOT

IOT

% Software

% Software

% Software % Software

Cloud

DIGITAL TECHNOLOGIES ARE REDEFINING BUSINESS MODELS & IMPACTING CUSTOMER EXPECTATIONSON AN UNPRECEDENTED SCALE

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CUSTOMER EXPECTATIONS

Digital Platform

3D PrintingConnected Everything

AR/VROpen

InnovationSMAC

DIGITAL TRENDS

Smart and lower cost products

Product-as-a-Service

On demand

Software controls versus

mechanical

User Experience

Remote diagnostics

& repair

THE EVOLUTION FROM PDM TO DIGITAL THREAD & TWIN

PRODUCT DATA MANAGEMENT

PRODUCT LIFECYCLE

MANAGEMENT

DIGITAL THREAD & DIGITAL TWIN

COLLABORATIVE PRODUCT COMMERCE

TIME1990 2000 2020

VALUE

ADD

2010

DIGITAL TWINDEFINED

• Digital Twin refers to a digital representation of a physical product / platform modeled to behave realistically

• This representation includes CAD and related engineering information - product specifications, geometry models, material properties, validation results, IoT sensor readings and associated simulation information

PHYSICAL PRODUCT / PLATFORM

DIGITAL TWIN

DIGITAL TWIN BENEFITS

• Better insights on product usage and performance

• Simulate impact of proposed changes

• Improve customer service and make better operational and strategic decisions based on these insights

PHYSICAL PRODUCT / PLATFORM

DIGITAL TWIN

THE CONNECTION BETWEEN THE DIGITAL THREAD & DIGITAL TWIN

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Program & Portfolio Mgmt

Design / NPI

Prototype / Virtual Validation

Supplier / Channel

Collaboration

Manufacturing Engineering

Production / Realization & Quality

Product Launch

Maintain& Service

Retire

Concept / Ideation

PRODUCTOR

PLATFORM

Program & Portfolio Mgmt

Design / NPI

Prototype / Virtual Validation

Supplier / Channel

Collaboration

Manufacturing Engineering

Production / Realization & Quality

Product Launch

Maintain& Service

Retire

Concept / Ideation

PRODUCTOR

PLATFORM

PHYSICAL PRODUCTS IN PHYSICAL SPACE DIGITAL PRODUCTS IN VIRTUAL SPACE

The DIGITAL TWIN is a digital representation of a physical product including product specifications,

geometry models, material properties simulation and related information

The DIGITAL THREAD extends the Digital Twin into a product’s entire lifecycle – Design, Engineering,

Performance, Manufacturability and Serviceability and into the contexts in which a product/service operates

DIGITAL TWINANALYST FORECASTS

Digital twin market is expected to grow at a CAGR of 37.87% during the forecast period,

to reach USD 15.66 Billion by 2023

https://www.gartner.com/smarterwithgartner/prepare-for-the-impact-of-digital-twins/

https://www.idc.com/getdoc.jsp?containerId=US43193617

Digital Twin Market by End User (Aerospace & Defense, Automotive & Transportation, Home & Commercial, Electronics & Electricals/Machine Manufacturing, Energy & Utilities, Healthcare, Retail & Consumer

Goods), and Geography - Forecast to 2023 by marketsandmarkets.com , Aug 2017

Digital Twin named in Gartner’s Top 10 Strategic Technology Trends for 2017 and 2018.

Gartner predicts that by 2021, half of large industrial companies will use digital twins,

resulting in those organizations gaining a 10% improvement in effectiveness

By 2020, 30% of G2000 companies will be using data from Digital twins of IoT connected

products and assets to improve product innovation success rates and organizational

productivity, achieving gains up to 25% ( IDC, Nov 2017)

PILLARS OF DIGITAL TWIN

Product/Service Efficiency

New Services & Experiences

DESIGN & ENGINEERING MANUFACTURING PRODUCT SUPPORT

DIGITAL ENABLERS

INNOVATION & GROWTH

• Product/Platform Innovation • Product/Platform Experience

• IoT Platforms, Analytics, Services• Cyber Security

PILLARS OF DIGITAL TWIN

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• 3D Models ( CAD Systems)

• Systems driven Product Development

• BoM

• Analysis models( 1D, 2D,3D)

• Digital Software design & testing

• Electronic Design

CLOSING THE LOOP

DESIGN & ENGINEERING MANUFACTURING PRODUCT SUPPORT

DIGITAL ENABLERS

INNOVATION & GROWTH

• Eliminates need for Prototypes

• Reduces development time

• Faster reiteration in response to actual

usage/ performanceBE

NE

FIT

SE

LE

ME

NT

S

Source :https://www.youtube.com/watch?v=5lgOcWPQP1A

PILLARS OF DIGITAL TWIN

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• Manufacturing Process

• Production facility model

• Production facility automation

CLOSING THE LOOP

DESIGN & ENGINEERING MANUFACTURING PRODUCT SUPPORT

DIGITAL ENABLERS

INNOVATION & GROWTH

BE

NE

FIT

SE

LE

ME

NT

S

• Virtualize Manufacturing Process

• Optimize Supply Chain

• Improved Speed & Accuracy

Source:mbtmag.com

PILLARS OF DIGITAL TWIN

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CLOSING THE LOOP

DESIGN & ENGINEERING MANUFACTURING PRODUCT SUPPORT

DIGITAL ENABLERS

INNOVATION & GROWTH

• Field Service

• Mixed Reality

• Artificial Intelligence

• Predictive Maintenance

• In-process guided interactions

• Immersive human-machine collaboration

BE

NE

FIT

SE

LE

ME

NT

S

Source: mspoweruser.com

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DIGITAL TWIN ARCHITECTURE

Source :https://www.youtube.com/watch?v=5lgOcWPQP1A

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USE CASES THAT ENHANCE THE DESIGN, MANUFACTURING AND SERVICE EXPERIENCE

Product and Manufacturing Simulation

Mixed Reality in Design, Service and IoT Analytics

Design & Engineer Using 3D Digital Twin

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USE CASES THAT ENHANCE THE DESIGN, MANUFACTURING AND SERVICE EXPERIENCE

INDUSTRY USE CASE

Energy Windfarm where Digital Twin is used to improve efficiency up to 20%

Telecom Improve onsite interaction with a product ( Tower, switches) using A/R, service

data, simulation analysis and results from big data analytics

Heavy Industry Steam Turbines - Optimize processes, reduce fuel consumption, control virtually

every aspect of the full environment remotely

Aerospace An aircraft engine can be viewed in flight including temperatures and stresses on

parts. The model can be used to identify safety risks

Semiconductor The simulation of products with a digital twin, prior to actual manufacturing, can

help companies eliminate future processing errors and improve their fabrication

throughputs

Industrial Equipment Digitalization of machine building resulting in reduced risks in commissioning,

accelerate new product introduction.

Automobile Behavioral and operational data of a connected vehicle helps in analyzing the

overall vehicle performance to deliver a truly personalized/ customized service for

the customers

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DIGITAL TWIN – FINAL THOUGHTS

Digital Twin is an exciting Technology that can used across Design, Manufacturing and Service

Can help improve efficiency, get better products to market faster and improve customer

experience

* In a 2017 survey by Gartner, majority of organizations ( ~50%) responded that they are using

or plan to use digital twins in the next year.

* https://www.engineering.com/PLMERP/ArticleID/16272/Digital-Twins-Beware-of-Naive-Faith-in-Simplicity.aspx

/

But.. Digital Twin Technology is complex

Getting various technology to work together is a challenge

Leverage partner ecosystem

THANK YOU

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