How Digital Twin Can Help Manufacturers TransformDelivering excellence in digital manufacturing, today

May 11, 2017

Digital Transformation: An Imperative

This infographic is based on Microsoft analysis of third-party data. Sources include: 1. IDC FutureScape: Worldwide Operations Technology 2017 Predictions Jan 2017 Doc # US42261017 Web Conference By: Lorenzo Veronesi, Marc Van Herreweghe. 2. IDC FutureScape: Worldwide Digital Transformation 2017 Predictions Jan 2017 Doc # US42259317

Web Conference By: Michael Versace. 3 PWC 2016 Global Industry 4.0 Survey; Dr. Reinhard Geissbauer, Jesper Vedso and Stefan Schrauf. 4. McKinsey&Company Mastering the digital advantage in transforming customer experience, May 2017; Oliver Ehrlich, Harald Fanderl and Christian Habrich. 5. Cornelius Baur et al. Manufacturing’s Next Act,

McKinsey, June 1, 2015 6. CFO Research. The Future of Financial Planning and Analysis, CFO.com, July 14, 2015

77%CEOs see agility as a

growing source of

competitive

advantage6

48%manufacturers are

ready for new forms

of human-machine

interaction5

40%of operational

processes will be

self-healing and self-

learning by 20222

70%of manufacturers will

put operations at the

forefront of digital

transformation

projects by 20201

I4.0 Design Principles

Vertical integration | Horizontal integration | End-to-end engineering

Digital Twin

A virtual representation of a product, process, or service

Forces driving digital manufacturing

Evolution of Digital Twin

2002 2003 – 2014 2014 – 2017 Future

30%revenue

Only 4% of digital first movers that integrate

vertically, horizontally and with Customers. The

average digital company improves 2.9% p.a.

revenue and reduces 3.6% p.a. cost3

I4.0 Digital First Movers

simultaneously achieve new

revenue and cost reduction

30%Operational cost

Mastering digital

up to 15% revenue

increase and

simultaneous reduction

in cost to serve of more

than 20%4

The Value of Pursuing Digital Excellence

Business

information

exchange

Vertical Integration

Horizontal Integration

Info

rmati

on

Data

101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010110101011010101010101010101010101010101010101010101010101010101011010101101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010110101011010101010101010101010101010101010101010101010101010101011010101101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010

REPAIR STATUS

End to end engineering

Leading

manufacturers

have mastered

operational and

manufacturing

excellence.

Now, is the time

to differentiate

by mastering on

digital excellence

as well.

An Automotive Value

Network

An Industrial Equipment

Value Network

Digital Factories

The Field and Engineering

Service Economy

Immersive Experiences

Delivering Business Value

Digital Excellence strategic framework

Excellence in Digital Manufacturing, Today

Accelerate value creation and drive sustained improvement through immersive human-machine

interaction and innovative partnerships, using a trusted cloud platform

ENGAGE YOUR

CUSTOMERS

to service efficiently

EMPOWER YOUR

EMPLOYEES

to respond

productively

OPTIMIZE YOUR

OPERATIONS

to achieve excellence

TRANSFORM

YOUR PRODUCTS

to unlock new revenue

opportunities

IIoT

Eco

syste

m | P

latfo

rm | S

ecu

rityTra

nsf

orm

Pro

cess

& B

usi

ness

Mo

del

Mixed reality | Cognitive & Intelligent Equipment | Value Network Collaboration

A New Class of Digital Twin

Digital Twin

evolution

Connected Operations and

Industrial ServicesValue Chain interaction

Information

Mirroring* Model

Digital Simulations,

3D Printing

Digital Twin as concept

R&D & engineering focused

Product development

Simulation and engineering

workflow

Data unification across physical

and virtual

Digital Thread

Mixed Reality

Cognitive services

Artificial Intelligence

2002 2003–2014(12 years)

2014–2016(3 years)

2017

Powerful modeling and analysis Digital design, virtual

assembly, and simulation

before physical commitment

3D printing mainstream

Rapid feedback across design,

manufacturing, operation

Products augmented

with digital services

*Dr. Michael Grieves and John Vickers – University of Michigan

In-process guided interactions

Immersive human-machine

collaboration

Autonomous and self healing

Model

C

Model

B

Model

A

Cu

sto

mer

A

Location 1 Location 2

Digital Twin: A virtual instance of a customer’s smart connected physical product

Physical Product Models

Cu

sto

mer

Bn

Pro

du

ct

Mo

del &

Lo

cati

on

by C

ust

om

er

• Performance

• Geographies

• Features

• Usage

• Suppliers

• Procedures

• Efficiency

• Reliability

Market

Design

Quality

Operation

• Events

• IncidentsService

Digital Twin Insights

Pro

du

ct

Lif

ecycle

Sta

te

Beneficiaries

Sales & Marketing

Engineering

Manufacturing

Customer

Support

As designed

As built

As

maintained

Market Enterprise

Digital Twin Solution Architecture

Joinable with

other devices

Connected services,

data and capabilities

Computing Platform,

Sensors, Connectivity

Enterprise intelligence &

system integration

Cognitive services &

business intelligence

Engineering, simulation &

visualization platform

Customer unique

Fleet aware

Digital thread

Cloud

connected

SMART CONNECTED PRODUCT DIGITAL TWIN PLATFORM

Tailored services

Real-time

Design and innovation

insights, actions

Integrated customer

support and field service

Manufacturing, supply

chain and quality

performance

DIGITAL TWIN SERVICES

Cloud

connected

Microsoft Technologies for the Digital Twin

Devices for

Visualization &

Interaction(New UI, Holographic)

Simulation &

Visualization Compute(HPC/RDMA,

GRID, VDI)

3D Printing Facilitation(3MF Format,

Drivers, Apps)

IoT/Analytics/CRM(Devices,

Analytics, Apps)

Cognitive Services (Bots, language, image

recognition)

HDInsight

Machine Learning

Stream Analytics

Data Lake

Data Catalog

Data Factory

Event Hubs

IoT Hub

Mobile Engagement

Dynamics 365

Digital Twin System Architecture

Resource

constrained

devices

Existing IoT

devices

IoT Client

Field Gateway

Data Path

Optional solution component

Microsoft IoT solution component

IoT Client

Device Connectivity

IP capable

devices

IoT Client

Solution UXStream Processing and Analytics

Business

Integration

Connectors and

Gateway(s)

Cloud

Gateway

Business Connectivity, Presentation & InteractionData Processing, Compute,

Analytics and Management

Application Business Logic

Device Provisioning and Management

Simulation & Visualization ComputeSimulation & Visualization Compute

Vision, Speech, Language & Knowledge

Mixed Reality Mobility Productivity

Microsoft cognitive services

Big compute services

Line of business applications

Computer Aided Design,

Engineering & Visualization

Product Lifecycle & Data Management

Supply Chain Management

Manufacturing Execution

Software

Development

3D Printing

Customer

Service

Field Service Analytics

Microsoft cloud application

Common

Data Model

ISO

10303-239

(PLCS)

Digital Twin is a Strategic Journey

The Connected Customer

• Monitor performance &

maximize efficiency, reliability

• Refine or add value-added

equipment features & services

• Mitigate downtime and

increase availability

The Connected Enterprise

• Drive design & engineering

innovation through customer

& equipment insights

• Improve quality and reliability

• Differentiate with 360 degree

customer service

Connected Field

Service

Predictive

Maintenance

Connected

Engineering

Remote

Monitoring

Data-centric

visualization &

action

3D, 2D

Visualization &

Interaction

Simulation,

human

interaction

Solution Strategy

Workshop

Engage with Microsoft

Services in a 1:1 workshop

to scope innovative

solutions, architectural

design and next steps

Solution Design

Session

Build a solution design and

strategy for your

organization that

maximizes value.

Proof of Concept

Begin a POC to start your

journey towards a Digital

Twin strategy, solution or

offering

Learning

Find more

https://www.microsoft.com/

en-us/internet-of-

things/manufacturing

Go further

Simon Floyd @floydinnovation

Enrique Andaluz @enriqueanda

http://aka.ms/mfgblog

http://www.microsoft.com/industry