digital shoppers - maru/matchbox · pdf filesalty snack and confection digital shoppers tend...
TRANSCRIPT
Whether you are a retailer or a manufacturer, digital shoppers are and will be a disruptive force that will change
the face of shopping forever. Better understanding the wants and needs of the digital shopper will be the fuel
that powers the winners. For information on how you can develop your own customized Digital Shopper Intelli-
gence Platform, please contact: [email protected]
marumatchbox.com
There are 50 million adults in the U.S.
who have bought salty snacks like
pretzels or chips, or confectionary items
like gum, candy or chocolate, online in
the past month.
We see a division in the market,
between people buying for themselves
and people buying for their families. Salty
Snack and Confection digital
shoppers are found in equal numbers
in all regions of the U.S. and tend
to be 18-34 year olds.These snack buyers are 50% more
likely to be male.
SALTY SNACK & CONFECTION DIGITAL SHOPPERS
50 million
40%20%
purchased on 2 or 3 occasions
purchased 4 or more times.
60% more likely to be single and 50% more likely to have children living at home. 50%
Salty Snack and Confection digital shoppers tend to be early adopters and want premium and natural products
4x 2xAGREE
AGREE
“I like to buy from new, innovative
brands even if they are not well known”
“I am first to try new technologies”
“My friends/family often rely on my
recommendations regarding new technologies”
MORE LIKELY TO
STRONGLYMORE LIKELY TO
2xAS LIKELY TO:
STRONGLY AGREE
“I like products that are
pure and natural (i.e.
made with little to no
processed ingredients)”
AGREE
“I like to buy products with
premium ingredients/benefits
(e.g., organic, small batch,
sustainably sourced, etc.)
even if they are more expensive”
They are also 2x more likely to describe
themselves as tech savvy.
Salty Snack and Confection digital shoppers tend to be a little better educated and better off Earn over $100K a year Have a university degree
&25%ROUGHLY
MORE LIKELY TO
50%MORE LIKELY TO
Salty Snack and Confection digital shoppers are environmentally aware though have a lower interest in health
50%more likely to be
environmentally aware
Top 4 drivers of Salty Snack and Confection digital shopping overall:
1I could easily share what I purchased with my friends/family on social media
2The website suggested complementary items/products frequently purchased together
+
3The website reminded me what products I should restock
4I got freebees and trial products with my online orders
TRY!
Snack/confectionary digital shoppers skew heavily toward 18-34 year olds
Snack/Confectionary Digital Shopper
Others
18 - 340%
10%
20%
30%
40%
50%
60%
35 - 54 55+
48%
18%
40%
24%
36%
34%
25%more likely to be physically active and health conscious
ROUGHLY