are online shoppers? aus has highest no of online shoppers
TRANSCRIPT
Why loving local is so in right now
Satisfied shoppers
Are online shoppers?
Aus has highest no of online shoppers
Upheavel & change = opportunity?
Theatre Movies TV Internet
downloads and piracy
Upheavel & change = opportunity?
Agricultural Industrial Services Experiences
First world problems?
The evolving consumer
Expect information
Status
Want to add to their skills and experiences
Crave a sense of community
Localism
Began in 1980s as a local food movement ‘locavores’
Localism
Evolving to a shop local movement
The Mainstreet Advantage Wise
spending of money
Don’t have to travel far, good for the environment
Are speaking to local experts
Connection
Opportunities
Become the experts on your goods Share that knowledge in new ways Make buying or finding out about you
instant and easy Create opportunities to add to the
skills and knowledge of your customers
How
Storytelling
Storytelling in action
Work together
Ideas to implement today How are you describing
yourself? How can you tell more people about how you are?
Customer stories online Can you find out a bit
more about some of your products and feature them?
Can you join with fellow shops and build a sense of community?
Remember…
People want status, experiences and information
Localism adds to that sense of community, making wise purchase decisions and contributing to society
Telling the story of us, our products or our area will connect us to our customers in new, authentic ways.
About us
thelocalexperience.com.au
Twitter @localexperience
Facebook.com/Thelocalexperience
Roberta Styles-Wood on LinkedIn