google shoppingservices.google.com/fh/files/misc/google_shopping_sameer_samat.pdf · google...

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Google Shopping Sameer Samat VP Product Management, Google April Anderson Industry Director, Google 1

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Page 1: Google Shoppingservices.google.com/fh/files/misc/google_shopping_sameer_samat.pdf · Google Confidential and Proprietary Google & Retail Better experience on Google to connect shoppers

Google Confidential and Proprietary

Google Shopping

Sameer Samat VP Product Management, Google April Anderson Industry Director, Google

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Page 2: Google Shoppingservices.google.com/fh/files/misc/google_shopping_sameer_samat.pdf · Google Confidential and Proprietary Google & Retail Better experience on Google to connect shoppers

Google Confidential and Proprietary

Google & Retail

Better experience on Google to connect shoppers with retailers and brands

High quality clicks to retailer sites and visits to brick and mortar stores

Tools and technology to build a direct relationship with the shopper and improve conversion

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Page 3: Google Shoppingservices.google.com/fh/files/misc/google_shopping_sameer_samat.pdf · Google Confidential and Proprietary Google & Retail Better experience on Google to connect shoppers

Google Confidential and Proprietary

Shopping on Google.com

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Page 4: Google Shoppingservices.google.com/fh/files/misc/google_shopping_sameer_samat.pdf · Google Confidential and Proprietary Google & Retail Better experience on Google to connect shoppers

Google Confidential and Proprietary

New Google Shopping Experience

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Page 5: Google Shoppingservices.google.com/fh/files/misc/google_shopping_sameer_samat.pdf · Google Confidential and Proprietary Google & Retail Better experience on Google to connect shoppers

Google Confidential and Proprietary

Technology & Tools

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Page 6: Google Shoppingservices.google.com/fh/files/misc/google_shopping_sameer_samat.pdf · Google Confidential and Proprietary Google & Retail Better experience on Google to connect shoppers

Google Confidential and Proprietary

Trusted Stores • Recognizes great

shopping experiences

• Purchases backed by $1,000 guarantee to reassure consumers

•  Improves conversion rate

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Page 7: Google Shoppingservices.google.com/fh/files/misc/google_shopping_sameer_samat.pdf · Google Confidential and Proprietary Google & Retail Better experience on Google to connect shoppers

Google Confidential and Proprietary

Search As You Type • Google “Instant” for

retailer’s sites

•  Improves conversion rate and navigation

• Easy to deploy

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