google shoppingservices.google.com/fh/files/misc/google_shopping_sameer_samat.pdf · google...
TRANSCRIPT
Google Confidential and Proprietary
Google Shopping
Sameer Samat VP Product Management, Google April Anderson Industry Director, Google
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Google Confidential and Proprietary
Google & Retail
Better experience on Google to connect shoppers with retailers and brands
High quality clicks to retailer sites and visits to brick and mortar stores
Tools and technology to build a direct relationship with the shopper and improve conversion
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Google Confidential and Proprietary
Shopping on Google.com
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Google Confidential and Proprietary
New Google Shopping Experience
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Google Confidential and Proprietary
Technology & Tools
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Google Confidential and Proprietary
Trusted Stores • Recognizes great
shopping experiences
• Purchases backed by $1,000 guarantee to reassure consumers
• Improves conversion rate
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Google Confidential and Proprietary
Search As You Type • Google “Instant” for
retailer’s sites
• Improves conversion rate and navigation
• Easy to deploy
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