digital marketing this week episode 20: google analytics part 3 - behavior
DESCRIPTION
In this episode of Digital Marketing This Week, we bring you the third installment in our Google Analytics series and it's all about Behavior. So far, you've learned about determining who your visitors are and where they're coming from. Now, you will learn what they are doing on your site. What are the important behavior metrics that you should be looking at and why should you care? Find out there!TRANSCRIPT
Episode 20: Google Analytics (Part 3)
Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
This Week’s Focus Topic…
Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!
“A Beginners Guide To Google Analytics”
(Part 3: What Actions Are My Visitors Taking?)
Why Should You Care?Because Today You’ll Discover…
• What Pages Your Visitors Viewed
• In What Order They Viewed Them
• What Pages Need Your Attention
• How To Find Leaks In Funnel
• And more…
Behavior: “What Actions Are Visitors Taking?
Overview: A Snapshot
Behavior Flow: Visualize!
Site Content: All About Pages
Site Speed: Where To Focus
Site Search: Insiders View
Events: Tracking Clicks
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
How To Customize Event Tags
<a href=“http://examplewebsite.com">Buy Now</a>
<a href=" http://examplewebsite.com " onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>
No Tags:
With Event Tags:
How To Customize Event Tags
<a href=“http://examplewebsite.com">Buy Now</a>
<a href="http://examplewebsite.com" onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>
No Tags:
With Event Tags:
How To Customize Event Tags
<a href=“http://examplewebsite.com">Buy Now</a>
<a href="http://examplewebsite.com" onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>
No Tags:
With Event Tags:
AdSense: Integration
Experiments: Split Testing
In-Page Analytics: Click Data
What Was Your One Idea?• Event Tags?
• Landing Pages?
• Flow Report?
• Action Brings Results!
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Q&A!
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