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Digital Marketing Strategy Workshop
600+ Trainings | 11000+ Participants 5000+ Brands | [Since 2009 . Across Asia]
is training partner for and in India to train their partners
overview
www.digitalvidya.com
Creating a marketing campaign without an understanding of digital channels is no more an option. To equip you with know- hows of building and executing a fruitful digital marketing strategy- Digital Vidya, Asia's leading digital marketing training company organizes one day workshop which are designed to cover the paramounts of creating an effective digital marketing strategy. If you are looking forward to explore digital marketing channels for better campaign management, the digital marketing workshop is for you.
WHO SHOULD ATTEND?Sales and Business Development Professionals
Advertising & Marketing Professionals
Entrepreneurs
Digital Marketing (SEO, PPC, Social Media) Professionals
Web Strategists
Product Managers
www.digitalvidya.com
Users’ Digital Behavior in Dubai
Get Comfortable with Key Digital Marketing Terms
Orientation to various Digital Marketing Channels – Facebook, Google, Twitter, LinkedIn and others
Case Studies – Social Media Marketing Campaigns, Mobile Marketing Campaigns, Integrated Digital Marketing Campaign
Digital Marketing Orientation1.
Workshop Agenda
Concepts – Conversion funnel, The McKinsey Consumer Decision Journey, Paid-Owned-Earned Media
Role of Digital Channels at each stage of the funnel & consumer decision journey
Elements of a good marketing strategy rolling into digital marketing strategy
Defining your digital objectives
Defining and creating a media mix to achieve the objectives
Measurement, evaluation and tweaking the strategy
Creating a Digital Marketing Strategy2.
Skill sets & tools needed
In-house v/s outsourcing
Support systems available – a look at different kinds of agencies
Agency structures – an inside look at various kinds of agencies
Executing the Strategy3.
Launch of a new mobile phone
Driving business for existing line of cars
Case Studies: Putting together a digital media strategy
4.
www.digitalvidya.com
Understand the Digital Marketing Strategy Template
Group Exercise for creating strategy for one specific business
Digital Marketing Strategy Exercise (Part 1)5.
Group Presentations for Digital Marketing Strategy
Digital Marketing Strategy Exercise (Part 2)6.
Role Play Exercise: Insights into Brand & Agency Operations
7.
Course Methodology
CASE STUDY :Applying knowledge becomes difficult when it comes to implementing on a real business. The case studies based learnings are designed to provide maximum real life exposure.
Group Exercises :Let too many brain come together to reach a common consent for a assignment
Interactive Learning : To maximize sharing of information and expanding general scope of learning by minimizing boundaries between trainer and participants
MANUJ BAJAJ
Manuj Bajaj is a solution strategist, online marketing consultant, author, speaker and digital marketing coach with over 17 years of experience. He’s been a trusted advisor and business growth strategist to businesses from the SMB level all the way up to large enterprises.
He has been exceptionally successful at what he does for others and as a result has produced dozens of success stories. He has turned-around various business initiatives in the online space from total disaster and loss making ventures to profitable ones.
He has an incredible wealth and depth of knowledge that is mostly derived from first-hand experience while working in different industries.
Degree in Electrical Engineering from Delhi College of Engineering (DCE).
PPC and other digital marketing consulting for companies ranging from small local business accounts to large enterprises.
Product definition & creation: Helping companies define, create, sell, and manage their products at scale and deliver value to their clients.
Marketing specialties: PPC (holds three certifications from Google on AdWords), conversion optimization, analytics, email, content, social, etc.
Conducts seminars for SMB owners with “Business Growth” as the central theme.
Invited by IIM as the industry expert to deliver lecture and as panellist where he shared the stage / panel with other industry thought leaders from eBay, OLX, ColorPlus, Social Wavelength
Authored a series of 8 books on computers “Computer Smart Series: Learning Computer for Smarter Life” taught in hundreds of schools across India with 200,000+ copies sold in two languages. The books are available at Amazon, Flipkart, SnapDeal, Fishpond (Australia), Book Depository (UK), MightyApe (Australia), MightyApe (New Zealand), HuntBee, ScholarKart, BookAdda etc.
www.digitalvidya.com
Workshop leader
Online Business Growth Consultant
WHAT DID OUR PARTICIPANTS SAY ABOUT US?
“Excellent session by an enthusiastic trainer!”
“This This has been my favorite certification class with Digital Vidya. I loved it and learned a great deal. Love it!
“Took me through a lot of analytical insights that I was unaware of. Well delivered sessions.
“It was a great online class. Even though it was sort of localized for Indian users, it still helps about overall knowledge in this field, Thanks.”
Anish John(Director, Gabria & Touche, dubai)
Liz Davis( Program Manager, HP, Singapore)
Cynthia Vincent(Duplays, Dubai)
Farzaneh Ghods Sabacell(Tehran)
Trained 11000+ professionals (incl. CXO's) from 5000+ brands in 600+ trainings across Asia since 2009
www.digitalvidya.com
Workshop SCHEDULE
Event Date15 December, 2015
Tuesday
Time9:00 AM - 5:00 PM
Dubai Time
Price1990 AED /participant*
* 14 % Service Tax Extra &Group Discount: 10% discount for 3 or more registrations
venueHotel Rotana, Dubai
Participant Companies
www.digitalvidya.com
