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Digital Marketing Strategy

Digital Marketing

THE PRIME DIRECTIVE

Digital marketing is about PEOPLE not TECHNOLOGY!

Technology is just the bit in the middle that helps us communicate more effectively

Why Digital Marketing?

More than 2 billion people with internet accessUSA 78%, Europe 58%Ireland: 65%, UK: 82%, Scandinavia 90+%

The internet is:Changing how people look for, research and buy products and services.

Changing the way people interact with businesses and brands.

Changing your customers' expectations of you

Make more efficient use of your marketing

Useful link: www.internetworldstats.com

Huge and still rapidly expanding market.

Statistics sometimes mask the significance

Not just about volume, also about changing consumer expectations and behaviour.

Two way street conversation, not a lecture.

Do I need a digital marketing strategy?

The key questions:1. Are your customers / prospects online, or are they going to be?2. See question 1

Consumers are spending more time online, and increasingly expect the businesses they buy from to be there too!

Defining your
digital marketing strategy

Know your businessIs your business ready for digital marketing

Remove internal road-blocks

Know your competitionWhat are they doing well (emulate them)

What are they doing badly (learn from them)

What aren't they doing at all (seize the opportunity)

Defining your
digital marketing strategy

Know your customersWho are they, and what do they want from you?

Are you servicing the same customer base online?

How do they use digital technology?

Know what you're trying to achieveIf you don't know where you want to go, there's a good chance you'll never get there.

Set clear, measurable, achievable goals.

Meet Consumer 2.0

Same people it's the medium that's changed

Impatient information junkies: they want it all, and they want it now

They're in control: play on their terms or you'll lose them before you start

They're fickle: if your value proposition doesn't stack up, they'll go elsewhere