digital marketing strategy

Digital Marketing Strategy and Plans

Digital MarketingDigital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. 9 steps to a successful digital marketing plan - Branding

Social Media

Content Marketing

Email Marketing

Video Production

SEO

Web Design

App Development

SEM

Branding

Branding StrategyStep 1: Define Your Business Framework

Step 2: Define Your Target Market

Step 3: Define Your Value Proposition

Step 4: Understand Your Product

Step 5: Create Your Brand Graphics and Message

Step 6: Develop an Integrated Marketing Plan

Social Media

Essential Steps to Success in Social Media Marketing

1. Start with a Plan

2. Create Quality Content

3. Think Visually

4. Be Active and Responsive

5. Measure Metrics

Content Marketing

Content Marketing Strategy Determine Objectives for Content Marketing

What's your One Thing? (What will you create in your content marketing program that sets you apart?)

Measure your Content Marketing Define your Audiences Research Audience Needs Create a Content Execution Plan Create a Content Amplification Plan

Email Marketing

Email Marketing Tips Build an acquisition strategy

Optimizing for mobile is extremely important

Your data should always be relevant

Personalize email whenever possible

Email drives accessibility across-channels

Get their permission to use it

Email drives deals

Sharing isn’t just for social networks

Did they abandon before they bought?

Automate your post-purchase messages

Video Production

10 Tips for Creating Winning Video Identify the Right Content

Complete a Creative Brief

Find the Right Expert

Write a Script

Pick the Best Location

Select a Camera and Lens

Assemble a Lighting Package

Don’t Forget Sound

Bring the Energy

Edit the Footage

Search Engine Optimization Tips

Make the website about one thing

Mention keywords where they matter most

Link to internal pages on your site

Use a permalink structure that includes keywords

Remove anything that slows down your website

Use keywords in your images

Link to other websites with relevant content

Update your website frequently

Make sure your website is indexed in search engines

Have other websites link to you

Stop changing your domain name

Write like a human

Search Engine Optimization Tips

Web Design

Web Design Tips for Successful SEO

Smart and Responsive Design

Clear URL Organization

Speed Matters

Partial Use of JavaScript

Give Clear Instructions to Customers

Web Design Tips for Successful SEOCode Cleaning

Limited Use of Flash

Make Navigation Easy For Everyone

Make Use of CSS Image Sprites

Printer Friendly

In harmony with Various Resolutions

HTML5 and CSS3 (Validated)

App Development

Apps Development

Mobile Apps for digital marketers that are all worth a download-

Perch

Perch is a free Android and iOS app that gives you a "birds-eye view" of all the social mentions your company receives, as well as your competitors' mentions.

Google AdWords

Google released a free Android app for AdWords that lets campaign marketers check their campaign stats, update bids and budgets, get real-time alerts and more.

App Development Marketing

HubSpot

HubSpot is an inbound marketing management and analytics service that's well regarded in the digital marketing community.

Hootsuite, Buffer and Related Apps

Hootsuite and Buffer are useful, cloud-based social-media-monitoring and posting services with free apps. Unlike HubSpot, however, you need either a free or paid account to use these tools.

Search Engine Marketing Tips

5 Search Engine Marketing Tips -

Keyword Selection - Focus on keywords that produce quality leads and conversions for you. Additionally, utilizing long tail keywords as part of your strategy will allow you to be more targeted and cheaper.

Day/Geographic Parting - Another good way to stay competitive against big brands is through localization. There’s no need to show up for keywords all around the country if you only serve your city or state.

Search Engine Marketing TipsAd Extensions - Ad extensions are a great way to include additional information to your ads. If you’re only going to be able to run an ad on a limited basis, packing as much useful information about your business in your ad can make the difference.

Engaging and Enticing Ad Copy - When outbidding your competitors for a top position is not an option, you must think of other ways to stand out. Writing alluring ad copy can be one of them.

Looking Outside of Google - New advertisers often forget that the paid search world exists outside of Google. Google is often times the most expensive search engine and rightly so because it gets the most traffic, but there our other more cost effective and less competitive search engines.

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