DIGITAL MARKETING STRATEGY

Emerson

Christopher Laneaux

ADV 420

TARGET AUDIENCE

•Target audience includes Business owners and also Various Manufactures looking for high quality products and services.

• Optimizing the mobile website ensures an efficient and effective way to promote the brand to potential consumers causing the least amount of confusion and improving satisfaction.

• Website should be easily accessible from mobile platforms and offer same content while being user-friendly

PERFORMANCE INDICATORS

BUDGET• Digital Marketing Budget to run

approximately $3,200 per month• Making a total of $38,400 in Digital

marketing alone• Adding partnership with the NFL will add an

additional $33,600 for advertisement

BIG IDEA!!!

•Efficiency Increases KPI thus indirectly improving brand awareness and profit