UNIT II

Digital marketing strategy

Digital marketing Strategy

Digital marketing strategy defines how companies

should: Hit our channel leads & sales targets. Budgets

for Acquisition, Conversion, Retention & Growth,

Service. Communicate benefits of using this channel “

and enhance brand, Prioritize audiences targeted

through channel.

digital strategy is the process of specifying an

organization's vision, goals, opportunities and related

activities in order to maximize the business benefits of

digital initiatives to the organization. 

Components of Digital marketing Strategy

Know your business Goals

Know the competition

Know your customers

Know what you want to achieve

key performance indicators (KPIs)

Your website – the hub of your digital marketing

worldyour website is your place of business. You may have all sorts

of campaigns out there, tapping the far-flung reaches of

cyberspace for a rich vein of new customers, but ultimately

everything will be channeled back through a single point: your

website. That makes your website incredibly valuable. In fact,

it’s the single most valuable piece of digital real estate you’ll

ever own. Get your digital marketing strategy right and, who

knows, it could well end up being the most valuable piece of

real estate you own, period.