DIGITAL MARKETING STRATEGY

SAME RULES NEW TOOLS

7 P’s…meet the 7 C’s

The

7 C

’s o

f D

igit

al M

arke

ting

CO

NV

ER

SA

TIO

N Even though the format still

runs like clockwork for

advertisers, the future of

advertising is not more display

advertising, it is utilising the

mechanics and dynamics of the

online conversation in order to

create buzz, attention and

interest in arenas where we are

not interrupting conversations,

but contagiously igniting them

R u doing the same for your iPhone customers?

R u sending out your Corporate Sales Team to win this customer back?

R u replying to this person with the answer?

R u dealing with this product revenue threat?

CO

NV

EN

IEN

CE

ATTENTION IS…

a.becoming increasingly expensive

b. becoming increasingly difficult to hold

…SO THE TRICK IS TO DELIVER VALUE THROUGHMARKETING BY MAKING PEOPLE’S LIVES EASIER

CU

STO

MIS

ATIO

N The ability to create tailored marketing

messages or products for individual

customers or a group of similar customers, yet

retain the economies of scale and the

capacity of mass marketing or production.

CO

LLA

BO

RA

TIO

N

Dell IdeaStorm Video

CO

NTEX

T

Products are just things and have no intrinsic value. It is only

when they are introduced into a situation (or context) of

importance to the customer that they become valuable

IT IS THE CONTEXT SURROUNDING THE PRODUCT THAT IS IMPORTANT, AND IT’S IN THESE SITUATIONS THAT COMPANIES ARE REAL EXPERTS AT ADDING GREAT VALUE

CO

NV

ER

GEN

CE

Online Search & Display Ads

Social Media

New media & Widgets

Hub

Twitter, Blackberry/mobile compatible site

Linkedin, Facebook, Ning, You Tube, Slideshare

Email Marketing

10 Steps to developing your own digital marketing strategy

1. It all begins with the customer, listen!

2. But don’t forget about your objectives

3. Make sure you know what you’re already doing

4. Play to your strengths and manage your weaknesses

5. Find out what your competition is doing

6. Craft a strategy based on your strengths and capabilities

7. Implement at the speed of light

8. Measure everything in real time

9. Continuously review, adjust and improve the customer

experience

10JUST DO IT

Campus Overview

907/A Uvarshad, GandhinagarHighway, Ahmedabad – 382422.

Ahmedabad Kolkata

Infinity Benchmark, 10th Floor, Plot G1,Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091.

Mumbai

Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.

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