digital marketing plan - digital marketing strategy for business
TRANSCRIPT
Create brand awareness and good market presence on internet world using SEO, SEM, Social media marketing strategies.
Increase good Search engine ranking, page rank and number of daily/monthly visitors to our website
Strategy and Goals
1.Understand your right audience 2.Evaluate your potential customer base.
2.Find out who are our costumers 4.To whom we are targeting 5.Which area, where to promote our service
Check – Small Business Ideas for Beginners
Target Market
Competitor research Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social media Optimization Social Media Marketing(SMM) Email Marketing Blogger Outreach program Read :Golden Rule For Social Media Content
Agenda
Search engine optimization (SEO) is the process of improving the volume and quality of visitors to a web site from search engines.
SEO On Page Keyword research Keyword Meta tags, Page Title, Meta Description Setup XML Site map generation and submission Google webmaster tool setup Website web pages indexing on search engines Check broken links
Check Best SEO techniques to Promote Website
Search Engine Optimization
High PR web/link directory submission High quality Social bookmarking Document sharing Article and Press release submission Business directories submission Local classified listing Blog commenting and forum posting
SEO (Off page optimization)
SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis
Advertisement through Google adwords.
Search Engine Marketing
Content Marketing:- Create quality content for promoting on all social networking sites. Low quality content is the most common mistake and can affect your rankings and damage your brand.
Social Media & Social Networking: Use of Internet technology to connect with people socially and generate publicity through online communities. Social Media is the most effective way to publish & promote content.
Social network channels (Face book, Twitter, Google+ etc.)
Blogs And Q&A’s Social Bookmarking and Document sharing
Social media marketing
Bookmarking Links from the site Using top SBM sites for quality backlinks
like jumptages, Digg, Reddit, stumbleupon.
Document sharing Sharing presentation through slide
share, scribd, docstoc ,Slideshare. Promotion on high page rank social
bookmarking channels
Social Bookmarking and Document sharing
Follow key blogs Posting on relevant blogs Comment on blogs with link Network with influential bloggers Post questions and answers on Q&A sites
like quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation
How to Start Blogging ??? Click Here
Blogs And Q&A’s
Now a day’s email marketing is very effective way to create good brand awareness and visitors. Reaching out to our target audience and customers through sending emails and newsletters daily or weekly.
Create a good email content Choose best email templates Send mails to target audience
Email Marketing
Create blogger outreach campaign Listing out the bloggers from india and
world. Reaching out to bloggers through email. Getting data from different blog
directories like indiblogger.com, bloggeradda.com etc.
Blogger Outreach Program
Tracking online traffic visitors, page views through Google analytics tool
Track search traffic, referral and direct traffic
Social media monitoring through social mention, redian6 and hootsuite tools.
Tracking and Monitoring
Excellent online reputation management Build recognizable identity or branding of your
products or services Create “Buzz” or online conversations about
products or services Another way to form relationships with customers,
prospects, employees, business, colleagues partners, Reach millions of people globally who could potentially become customers
Multiply incoming links to your site Achieve higher search engine rankings More visibility and accessibility of your business..
Benefits of Social Media
Boost targeted visitors which equals higher conversions
Achieve higher web site rankings on search engines for your targeted keywords
Search engines crawl your site more often Increase the number of pages on your site that are indexed by search engines.
Reach millions of people globally who could potentially become customers
Multiply incoming links to your site More visibility and accessibility of your business Make your site authoritative
Benefits of SEO
