digital futures 28 11 08

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The Digital Landscape


Where as the web come from & where to from here?

What’s happening today?

Demystifying Industry Jargon


6,548


• Find

• Buy

• Sell

• Communicate

• Entertain


Web 1.0

Linking PC’s


Web 1.0

Linking Pages


Web 1.0

Transactions


Web 2.0

The web as a platform


Web 2.0

Interactions


Web 2.0

Participation


Web 3.0

Cloud Computing


Web 3.0

Mobile Web


Web 3.0

Personalisation


What’s happening today?


100 billion clicks per day

* Stats courtesy of Kevin Kelly www.kk.org


55 trillion links between all the web pages of the world



1 billion PC chips



2 million emails per second



1 million IM’s per second



7 terabytes of data per second



Combined, the web has the equivalent processing power of approx 1 human brain



• 20% of media consumption in Australia happens online

• Only 10% of the advertising & media spend is allocated to digital media

* Stats courtesy of BRW


• $1.8 billion p/yr spent on online advertising in Australia

• $17.9 billion spent on digital services

* Stats courtesy of BRW


• 15.3 million Australians use the internet

• Almost 75% transact (buy / sell) online

• $21 billion spent online

* Stats courtesy http://au.acnielsen.com/news/


Industry Jargon


UVs = Unique VisitorsNumber of unique people (usually identified via a

cookie) that visit your website


CTR = Click Through RateThe ratio of people that click on link to people

who viewed the link.

EG: 100 people view 5 people click

CTR = 5%


CR = Conversion RateThe ratio of people that completed an action to the number

of people exposed to that action.

EG: 100 people visit your website 10 people purchase

CR = 10%


ROI = Return On InvestmentThe return made on your online investment.

EG: Spend $100 on advertising Make $1,000 in gross profit

ROI = 900%


CPM = Cost Per Millennium (thousand)The cost to purchase 1,000 views of your ad.

EG: Purchase 10,000 ad views Costs $100CPM = $10


CPC = Cost Per ClickThe cost to purchase each click on your ad.

EG: Purchase 1,000 clicks Costs $200

CPC = $0.20


CPA = Cost Per AcquisitionThe cost to acquire each new customer.

EG: Spend $1,000 on advertising Acquire 100 new customers

CPA = $10


Thank you

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digital futures 28 11 08

Technology