1. When computers rule the world Future gazing with excitement & fearwww.navadagroup.com

2. Drawing the battle lineswww.navadagroup.com 3. Drawing the battle lines War between Science & Art Technology is not necessarily linearThe return of narrative bodes well for all Lets see where we came from, where we are and where were about to bewww.navadagroup.com 4. The Fractured Landscapewww.navadagroup.com 5. The Fractured Landscape Living in fractured digital landscape. Some brilliant technology some brilliant creative Information transactions experience We exist on desktop, laptop, mobile, tablet, TV and second screen The world is socialBut there are disconnects everywherewww.navadagroup.com 6. http://youtu.be/jsP0oDaYi9IPayPal Videowww.navadagroup.com 7. New Boundarieswww.navadagroup.com 8. New Boundaries Owners of the worlds information Data is gold, data capture is the game We can play but not on our terms.We do have room to succeed Open source, Cloud, Bandwidth Collaborative thinking A realisation at most levels that change is necessary Headed into world of potential technical and creative parity www.navadagroup.com 9. Our role from 2014www.navadagroup.com 10. Our role from 2014 We are now hybrid (creative & technical and commercial) There is an understanding that consumers are in control Clever strategies/Content/Platforms Utility is winning the battle over cool tools Mobile Apps are particularly special at this, in-hand value proposition. Is the dynamic shifting?www.navadagroup.com 11. Science & Art Parity http://youtu.be/VH2rm9Rrgd8www.navadagroup.com 12. www.navadagroup.com 13. Science & Art Paritywww.navadagroup.com 14. Science & Art Parity Apple success? Cool science but arguably better art. Have we reached the balance between creative & technology? The re-emergence of narrative powered by technology: Content as king (again) Relevance Personalisation Engagement Utilitywww.navadagroup.com 15. Science & Art Parity Content as king (again) UGC Interactive Mobile Reusable Curated Live Multi-platformwww.navadagroup.com 16. Science & Art Parity Content as king (again)www.navadagroup.com 17. Science & Art Parity Content as king (again)www.navadagroup.com 18. Science & Art Parity Relevance Boutique break-out platforms Geo location apps Real time relevance - SOLOMOwww.navadagroup.com 19. www.navadagroup.com 20. www.navadagroup.com 21. Science & Art Parity PersonalisationSocial gives people a voice/platform SOLOMO gives people a real time connection Brands engagement is shaped by people Self-publishing, self-motivated Clear beneficiarieswww.navadagroup.com 22. http://youtu.be/Q6w-ktXcVvYwww.navadagroup.com 23. http://youtu.be/Q6w-ktXcVvYwww.navadagroup.com 24. Science & Art Parity Engagement Two-way not dictatorial Seamless creative/technology Tribal, belonging, appreciated, brand community Loyaltywww.navadagroup.com 25. www.navadagroup.com 26. www.navadagroup.com 27. Science & Art Parity Emotional responseHearts & Minds More than likes Call to action/power to actGood for the soulwww.navadagroup.com 28. www.navadagroup.com 29. www.navadagroup.com 30. Science & Art Parity Utility Being useful Clear Value. Frictionless user-experiences Integrated & seamless Building complexity, building usefulness, building brands of the futureREMOVING THE TECHNOLOGY REMOVING THE JARGONwww.navadagroup.com 31. www.navadagroup.com 32. www.navadagroup.com 33. Threats to paritywww.navadagroup.com 34. Threats to parity Threats to parity Too much noise Mediocrity/standards White label laziness Data/PowerPoor narrative Go tell your stories powered by technology www.navadagroup.com 35. www.navadagroup.comwww.navadagroup.com