digital futures museum websites at ma 2014

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DIGITAL FUTURES: MUSEUM WEBSITES @zakmensah / Head of Digital Museums Association Conference

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A 20 min session delivered at the 2014 Museums Association conference in Cardiff. The session took place in the afternoon on Thursday 9 October. It has the title of “What Makes the Perfect Museum Website?” and the aim was to give delegates a chance to think about how their own websites work and what could be changed and improved. I spoke about the importance of using museum websites from a marketing point of view, with a primary focus of driving visitors through the door of the museum, while the other speaker would look at sites from a curatorial or educational side - i.e talking more about online content and community. We looked at the ways these approaches differ, how they can work together, and the various challenges each raises.

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DIGITAL FUTURES: MUSEUM WEBSITES

@zakmensah / Head of DigitalMuseums Association Conference

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Zak Mensah+44 (0)777 522 7272zak.mensah@bristol.gov.ukzakmensah.co.ukbristolmuseums.org.uk@zakmensah

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What Makes the Perfect Museum Website?

(see notes section)

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User needs

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Digital Principles

1. Users at the heart2. Evaluation3. Digital services4. Build digital skills5. Experiment6. Collaboration (Partnerships)7. Sustainability8. Open practices

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Designing for four screens

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Listening

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Content Strategy

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...online, you don’t have a captive audience. You have a multi-tasking, distracted, read-to-leave-your-site-at-any-time audience who has very specific goals in mind.

If your content doesn’t meet those goals, and quickly, they will leave.

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Content strategy plans for the creation, publication, and governance of

useful, usable content.

http://alistapart.com/article/thedisciplineofcontentstrategy

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Basic Principles

● Good content is appropriate● Good content is useful● Good content is user-centred● Good content is clear● Good content is consistent● Good content is concise● Good content is supported

The Elements of Content Strategy by Erin Kissane

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Measurement

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Do these

1. User needs 2. Listening3. Improving our web literacies together