digital brand presence · 2019. 1. 23. · neon pig creative, inc 75 s sierra madre st. unit f...
TRANSCRIPT
![Page 1: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/1.jpg)
NEON PIG CREATIVE, INC75 S SIERRA MADRE ST. UNIT FCOLORADO SPRINGS, CO 80903
DIGITAL BRAND PRESENCESociety of Marketing Professional ServicesBranding, Communications, and Digital Marketing Workshop
Your brand in the digital world is just as important as the brand you build in the physical world. It is important to foster your brand in all aspects of your digital presence from the way things look, to how things sound, and how potential customers interact with you on all digital platforms. Here are a few takeaway bullets for you to keep in mind for your digital brand.
• Create good website content Strategize thoughtful content that your audience is looking for, include images and/or video to help communicate better
• Think about your site’s interface and design Research how people are navigating your website, and what items, content, and actions they are looking for
• Use a consistent voice across all channels Keep a unique and thoughtful voice that speaks more as a human to hu-man rather than a brand to a consumer.
• Be authentic Do not purchase followers or use stolen images and content, and don’t try to be something you are not to your audience - they can tell
• Build a relationship with your audience Provide relevant content they want rather than abusing them with spam or pushing products on them
• Be disciplined on consistency To be a memorable brand, keep a conscious effort on being consistent in your look and feel, don’t stray from brand guidelines, and strive for constant commuication with your audience.
WHAT IS YOUR DIGITAL BRAND PRESENCE?
THE TAKEAWAYS
LAURA CAMERON & MICHA EL O’[email protected] | 719.301.0253 | NEONPIGCREATIVE.COM
NEONPIGCREATIVE.COM
![Page 2: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/2.jpg)
NEONPIGCREATIVE.COM
![Page 3: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/3.jpg)
MICHAEL O’CAÑAPARTNER, DIRECTOR OF WEB
LAURA CAMERONPARTNER, DIRECTOR OF STRATEGY
![Page 4: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/4.jpg)
![Page 5: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/5.jpg)
DIGITAL MARKETING
![Page 6: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/6.jpg)
ANY IMPRESSIONACROSS ANY SCREEN-BASED DEVICE
![Page 7: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/7.jpg)
![Page 8: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/8.jpg)
WEBSITE
![Page 9: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/9.jpg)
![Page 10: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/10.jpg)
USER INTERFACETHE USER INTERFACE SHOULD CREATE EASE
FOR A USER SO THEY DO NOT HAVE TO THINK ABOUT THEIR NEXT ACTION TO GET WHERE
THEY ARE GOING.
![Page 11: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/11.jpg)
USER EXPERIENCEDESIGN CENTERED ON ENHANCING USER
SATISFACTION BY KNOWING WHAT THEY ARE LOOKING FOR AESTHETICALLY, AND HOW
ACCESSIBLE THINGS ARE.
![Page 12: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/12.jpg)
RESPONSIVENESSHOW YOUR SITE SHOWS UP
ON DIFFERENT SCREEN SIZES
![Page 13: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/13.jpg)
USER INTERFACE
![Page 14: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/14.jpg)
CALL TO ACTION
![Page 15: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/15.jpg)
SIMPLE NAVIGATION
![Page 16: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/16.jpg)
USER EXPERIENCE
![Page 17: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/17.jpg)
RESPONSIVE FRIENDLYCOLOR
![Page 18: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/18.jpg)
RESPONSIVE FRIENDLYIMAGES + VIDEO
![Page 19: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/19.jpg)
RESPONSIVE FRIENDLYBRANDING
![Page 20: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/20.jpg)
RESPONSIVENESS
MOBILE FRIENDLY
![Page 21: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/21.jpg)
RESPONSIVENESS
MOBILE FRIENDLY
MOBILE RESPONSIVE
![Page 22: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/22.jpg)
![Page 23: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/23.jpg)
![Page 24: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/24.jpg)
![Page 25: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/25.jpg)
GOOGLE ANALYTICS
![Page 26: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/26.jpg)
![Page 27: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/27.jpg)
BOUNCE RATE
BRAND DISCONNECT
TOO TECHNOLOGICAL
SITE SPEED
UNCLEAR INFORMATION
SPAM REFERRALS
LACK OF ENGAGEMENT
![Page 28: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/28.jpg)
AVERAGE TIME ON SITE
EASE OF KNOWING WHERE TO GO
PORTFOLIOS
SITE SPEED
CALL TO ACTION
SIMPLE PURPOSE
VIDEO
![Page 29: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/29.jpg)
ACQUISITION CHANNELSWHAT’S WORKING?
![Page 30: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/30.jpg)
![Page 31: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/31.jpg)
![Page 32: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/32.jpg)
![Page 33: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/33.jpg)
DIGITAL LOGO TRENDS
ONLINE MARKETING SEO/PPC/SEM/DISPLAY
INBOUND MARKETING
EMAIL MARKETING
ONLINE REPUTATION MANAGEMENT
SOCIAL MEDIA
WHAT ELSE WE WILL DIVE INTO?
![Page 34: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/34.jpg)
NEONPIGCREATIVE.COM
![Page 35: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/35.jpg)
NEONPIGCREATIVE.COM
![Page 36: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/36.jpg)
DIGITAL LOGO TRENDS
ONLINE MARKETING SEO/PPC/SEM/DISPLAY
INBOUND MARKETING
EMAIL MARKETING
ONLINE REPUTATION MANAGEMENT
SOCIAL MEDIA
ONLINE BRAND PRESENCE
![Page 37: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/37.jpg)
DIGITAL LOGO TRENDS
![Page 38: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/38.jpg)
![Page 39: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/39.jpg)
![Page 40: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/40.jpg)
![Page 41: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/41.jpg)
SEARCH ENGINES &DIGITAL ADVERTISING
![Page 42: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/42.jpg)
![Page 43: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/43.jpg)
SEARCH ENGINES
SEOGETTING TRAFFIC FOR FREE,
ORGANIC, OR NATURAL LISTINGS ON SEARCH ENGINES
![Page 44: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/44.jpg)
200+ FACTORS AND ALGORITHMS
![Page 45: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/45.jpg)
200+82%
FACTORS AND ALGORITHMS
OF SEARCH USERS CLICK ON ORGANIC LINKS
![Page 46: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/46.jpg)
200+82%
6
FACTORS AND ALGORITHMS
OF SEARCH USERS CLICK ON ORGANIC LINKS
MONTH AVG. TIME TO TAKE EFFECT
![Page 47: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/47.jpg)
SEO CHECKLIST
![Page 48: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/48.jpg)
SEO CHECKLISTSEARCH FOR YOUR SITE ON GOOGLE
![Page 49: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/49.jpg)
SEO CHECKLISTSEARCH FOR YOUR SITE ON GOOGLE
SEARCH YOUR COMPANY NAME
![Page 50: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/50.jpg)
SEO CHECKLISTSEARCH FOR YOUR SITE ON GOOGLE
SEARCH YOUR COMPANY NAME
SEARCH FOR THE TOP 3-5 KEYWORDS YOU WANT TO IDENTIFY WITH
![Page 51: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/51.jpg)
![Page 52: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/52.jpg)
![Page 53: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/53.jpg)
![Page 54: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/54.jpg)
![Page 55: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/55.jpg)
![Page 56: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/56.jpg)
![Page 57: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/57.jpg)
SEARCH ENGINES
PPCSPONSORED ONLINE
ADVERTISING. BIDS PLACED ON KEYWORDS OR PHRASES.
![Page 58: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/58.jpg)
ORGOOGLE BING
![Page 59: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/59.jpg)
OR18%
GOOGLE BING
USERS CLICK ON PAID ADS
![Page 60: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/60.jpg)
OR18%
SEO
GOOGLE BING
USERS CLICK ON PAID ADS
CAN HELP BUILD
![Page 61: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/61.jpg)
PPC CHECKLIST
![Page 62: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/62.jpg)
PPC CHECKLISTIS YOUR SITE READY?
![Page 63: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/63.jpg)
PPC CHECKLISTIS YOUR SITE READY?
DO YOU KNOW WHO YOU ARE TARGETING?
![Page 64: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/64.jpg)
PPC CHECKLISTIS YOUR SITE READY?
DO YOU KNOW WHO YOU ARE TARGETING?
HAVE YOU DONE PPC BEFORE?
![Page 65: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/65.jpg)
DISPLAY ADS
![Page 66: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/66.jpg)
![Page 67: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/67.jpg)
PROGROMMATIC
![Page 68: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/68.jpg)
![Page 69: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/69.jpg)
DISPLAY ADS
BANNER ADS
![Page 70: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/70.jpg)
![Page 71: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/71.jpg)
![Page 72: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/72.jpg)
![Page 73: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/73.jpg)
DISPLAY ADS
VIDEO ADS
![Page 74: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/74.jpg)
PROGROMMATICYOUTUBE
![Page 75: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/75.jpg)
![Page 76: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/76.jpg)
![Page 77: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/77.jpg)
![Page 78: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/78.jpg)
![Page 79: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/79.jpg)
![Page 80: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/80.jpg)
EMAIL MARKETING
![Page 81: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/81.jpg)
EMAIL MARKETING OBTAINED LIST
CURATING YOUR OWN LIST FROM ONLINE FORMS, EMAIL LISTS, INBOUND
MARKETING.
![Page 82: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/82.jpg)
![Page 83: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/83.jpg)
EMAIL MARKETING PURCHASED LIST
ULTRA SPECIFIC TARGETED LIST THROUGH DIGITAL MARKETING FIRMS OR LIST MANAGEMENT COMPANIES.
![Page 84: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/84.jpg)
![Page 85: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/85.jpg)
![Page 86: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/86.jpg)
INBOUND MARKETING
![Page 87: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/87.jpg)
INBOUND MARKETING
INSTEAD OF PURCHASING VIEWS, THIS FOCUSES ON CREATING EDUCATIONAL
CONTENT THAT PULLS PEOPLE TOWARDS YOUR SITE AND CHANNELS.
![Page 88: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/88.jpg)
![Page 89: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/89.jpg)
![Page 90: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/90.jpg)
![Page 91: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/91.jpg)
![Page 92: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/92.jpg)
![Page 93: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/93.jpg)
55% MORE WEBSITE VISITORS
![Page 94: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/94.jpg)
55%97%
MORE WEBSITE VISITORS
MORE INBOUND LINKS
![Page 95: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/95.jpg)
55%97%
434%
MORE WEBSITE VISITORS
MORE INBOUND LINKS
MORE INDEXED PAGES
![Page 96: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/96.jpg)
ONLINE REPUTATION MANAGEMNET
![Page 97: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/97.jpg)
![Page 98: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/98.jpg)
![Page 99: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/99.jpg)
60% OF CONSUMERS WILL TRUST ONLINE REVIEWS MORE THAN A RECOMMENDATION FROM A FRIEND
![Page 100: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/100.jpg)
SOCIAL MEDIA
![Page 101: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/101.jpg)
![Page 102: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/102.jpg)
WOMEN, 25-59ROBUST INSIGHTS
![Page 103: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/103.jpg)
WOMEN, 18-29LIFESTYLE, INFLUENCERS
![Page 104: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/104.jpg)
MEN & WOMEN, 18-29TIMELY CONTENT
![Page 105: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/105.jpg)
MEN, 18-49BUSINESS THOUGHT LEADERS
![Page 106: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/106.jpg)
WOMEN, 18-29SPECIFIC CATEGORIES
![Page 107: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/107.jpg)
MEN & WOMEN, 13-24LOCATION TARGETING
![Page 108: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/108.jpg)
ALL AUDIENCESKEYWORDS, CAPTIONING2ND MOST SEARCHES
![Page 109: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/109.jpg)
![Page 110: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/110.jpg)
![Page 111: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/111.jpg)
![Page 112: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/112.jpg)
![Page 113: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/113.jpg)
![Page 114: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/114.jpg)
SOCIAL MEDIA ORGANIC
STRATEGY IS KEY
![Page 115: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/115.jpg)
SOCIAL MEDIA ORGANIC
STRATEGY IS KEYCREATE RELATIONSHIPS
![Page 116: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/116.jpg)
SOCIAL MEDIA ORGANIC
STRATEGY IS KEYCREATE RELATIONSHIPS
DON’T ALWAYS SELL
![Page 117: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/117.jpg)
SOCIAL MEDIA ORGANIC
STRATEGY IS KEYCREATE RELATIONSHIPS
DON’T ALWAYS SELLKEEP CONTENT FRESH
![Page 118: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/118.jpg)
![Page 119: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/119.jpg)
![Page 120: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/120.jpg)
![Page 121: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/121.jpg)
SOCIAL MEDIA PAID ADS
COST EFFECTIVE
![Page 122: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/122.jpg)
SOCIAL MEDIA PAID ADS
COST EFFECTIVENEW ADS ROLLING OUT
![Page 123: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/123.jpg)
SOCIAL MEDIA PAID ADS
COST EFFECTIVENEW ADS ROLLING OUTSEGMENTED TARGETING
![Page 124: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/124.jpg)
![Page 125: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/125.jpg)
19K IMPRESSIONS500 RESERVATIONS
1 MONTH RUN
33K IMPRESSIONS9K LINK CLICKS1 MONTH RUN
25K IMPRESSIONS175 RESERVATIOINS
2 WEEK RUN
32K IMPRESSIONS12K 3+ SECOND VIEWS
1 MONTH RUN
![Page 126: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/126.jpg)
![Page 127: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/127.jpg)
![Page 128: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/128.jpg)
![Page 129: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/129.jpg)
![Page 130: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/130.jpg)
CREATE GOOD WEBSITE CONTENT
THE TAKE AWAYS
![Page 131: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/131.jpg)
CREATE GOOD WEBSITE CONTENT
THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN
THE TAKE AWAYS
![Page 132: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/132.jpg)
CREATE GOOD WEBSITE CONTENT
THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN
USE A CONSISTENT VOICE ACROSS ALL CHANNELS
THE TAKE AWAYS
![Page 133: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/133.jpg)
CREATE GOOD WEBSITE CONTENT
THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN
USE A CONSISTENT VOICE ACROSS ALL CHANNELS
BE AUTHENTIC
THE TAKE AWAYS
![Page 134: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/134.jpg)
CREATE GOOD WEBSITE CONTENT
THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN
USE A CONSISTENT VOICE ACROSS ALL CHANNELS
BE AUTHENTIC
BUILD A RELATIONSHIP WITH YOUR AUDIENCE
THE TAKE AWAYS
![Page 135: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/135.jpg)
CREATE GOOD WEBSITE CONTENT
THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN
USE A CONSISTENT VOICE ACROSS ALL CHANNELS
BE AUTHENTIC
BUILD A RELATIONSHIP WITH YOUR AUDIENCE
BE DISCIPLINED ON CONSISTENCY
THE TAKE AWAYS
![Page 136: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/136.jpg)
![Page 137: DIGITAL BRAND PRESENCE · 2019. 1. 23. · NEON PIG CREATIVE, INC 75 S SIERRA MADRE ST. UNIT F COLORADO SPRINGS, CO 80903 DIGITAL BRAND PRESENCE Society of Marketing Professional](https://reader033.vdocuments.us/reader033/viewer/2022051922/600fc1d09e423e1512225879/html5/thumbnails/137.jpg)
THANK YOU
FULL SERVICE CREATIVE AND BRANDING AGENCY
LAURA CAMERON & MICHAEL O’CANA
719.301.0253 | NEONPIGCREATIVE.COM