grsml: establishing a brand presence on facebook

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Facebook: Establishing Brand Presence

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Post on 25-May-2015

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DESCRIPTION

A short presentation detailing methods of establishing a brand presence with Facebook, with pros and cons of each method.

TRANSCRIPT

Page 1: GRSML: Establishing a Brand Presence on Facebook

Facebook: Establishing Brand

Presence

Page 2: GRSML: Establishing a Brand Presence on Facebook

Two main ways to create a presence:•Groups•Fan Pages

Page 3: GRSML: Establishing a Brand Presence on Facebook

Groups

Page 4: GRSML: Establishing a Brand Presence on Facebook

Way to show support & interest.

Page 5: GRSML: Establishing a Brand Presence on Facebook

Some discussion features.

Page 6: GRSML: Establishing a Brand Presence on Facebook

Fan Pages

Page 7: GRSML: Establishing a Brand Presence on Facebook

More dynamic landing page.

Page 8: GRSML: Establishing a Brand Presence on Facebook

Customized information.

Page 9: GRSML: Establishing a Brand Presence on Facebook

Reflects user activity.

Page 10: GRSML: Establishing a Brand Presence on Facebook
Page 11: GRSML: Establishing a Brand Presence on Facebook

Ease of media sharing.

Page 12: GRSML: Establishing a Brand Presence on Facebook

Keep fans updated.

Page 13: GRSML: Establishing a Brand Presence on Facebook

Status updates show up in feeds.

Page 14: GRSML: Establishing a Brand Presence on Facebook

Ability to comment & “like”.

Page 15: GRSML: Establishing a Brand Presence on Facebook

See what users are viewing & doing.

Page 16: GRSML: Establishing a Brand Presence on Facebook

See what engaged your audience.

Page 17: GRSML: Establishing a Brand Presence on Facebook

Get a feel for your demographics.

Page 18: GRSML: Establishing a Brand Presence on Facebook

Conclusion

• Pages are more dynamic and provide more user interaction & insight.

• Groups are relatively stagnant & offer little engagement or insight beyond initially joining.