online reputation marketing – how optimizing brand presence impacts your revenues
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Online Reputation Marketing (ORM) – How Optimizing Brand Presence Impacts your
Revenues!
Why Online Reputation Marketing (ORM)?
People are watching you ONLINE
24/7 x365 days
WATCH OUT!
WHY???• Background checks• Brand Authenticity• Reviews• Product information• Search your product via Google images
Online Reputation Marketing (ORM)
You have invested for your online business…. TIME SWEAT TEARS FUNDS
Did you know???A single negative review can spoil your BRAND reputation forever!
Online Reputation Marketing
Are you aware!!
What they have to say about your
brand?
Unless you are aware…
Why Online Reputation Marketing?
In online business landscape, where proving business existence is a struggle, one common scenario is…Customer: “Why should I pay more for your service?”
Brands: “Have you browsed through our online reviews to know what our customers say?”
Why Online Reputation Marketing?
Business reputation is all about online reviews, comments and likes.Losing a customer can cost you dollars for your hard earned business reputation…
Why Coca-Cola enjoys a great Corporate Online Reputation?
Because, Coca-Cola cares for sentiments that matters to customers…
Coca-Cola is inviting consumers to shape their brand reputation on social platforms via “Share a coke campaign” igniting their emotional sentiments interests & appeal
“CELEBRATING DIVERSITY AT HOME”
Diagnose your Online Reputation Marketing
KNOW YOUR AUDIENCES’ SENTIMENTS…. check your online reviews, comments and likes…
Diagnose Online Reputation Marketing – What matters?
72% of consumers rely on a minimum of 10 online reviews from strangers before doing business
Discover your Online Reputation Score – What matters!
How does it affect customers' purchasing decisions?
Q. Would you like to buy a product that has scored 3 bad reviews out of five?
A: “NO”
Why Online Reputation Score matters?
How does it affect customers' purchasing decisions Potential customers change buying decisions when they see bad reviews, negative blog posts & comments in various channels e.g., search engine platforms or social media networks…
How to discover your Online Reputation – 6 Powerful Tools
Do you know what people are saying about you?
Google—Google.com/alerts : Google Alerts are email updates of the latest relevant Googleresults based on your choice of query or topic. You can subscribe to each alert through email and RSS.
How to discover your Online Reputation – 6 Powerful Tools
Blog posts—Technorati.com: If you have a blog, then you have to be on Technorati, which is the largest blog search engine in the world. Technorati tracks "blog reactions," or blogs that link to yours after you register with it.
How to discover your Online Reputation – 6 Powerful Tools
Blog comments—backtype.com: BackType is a service that lets you find, follow, and share comments from across the Web. Whenever you write a comment with a link to your Web site, BackType attributes it to you. You need to use backtype.com to remind yourself where youCommented.
How to discover your Online Reputation – 6 Powerful Tools
Discussion boards—boardtracker.com: Discussion boards are another channel where people can gather in a community and talk about you. You can use boardtracker.com to get instant alerts from threads citing your name.
How to discover your Online Reputation – 6 Powerful Tools
Twitter—search.twitter.com: Using Twitter search, you can locate any instances of your nameand tweet back. As you see tweets with your name attached to them, you should use the "@”sign and the tweeter's account name (e.g., @Champions) to respond accordingly.
How to discover your Online Reputation – 6 Powerful Tools
FriendFeed—friendfeed.com/search: You can now take all of your social accounts, such asYouTube, Delicious, Twitter, blog, and Flickr, and pull them together into a single (Friend) feed.You can then do searches on your brand throughout all social networks at once using this search engine.
Online Reputation Marketing Strategy – 5 dynamic ways to build
It's natural of people to talk about your brand, either upfront or at the back. But it is not enough to simply sit and listen to them. Try them.
ORM
Social Media
Blog Posts
Business
review sites
Online forum
s
Press Releases
Online Reputation Marketing Strategy – What should you do?Everybody makes mistakes…
• What is important is that you should have a solid ORM plan in place to address the negative wave of complaints in a timely and transparent manner.
• This will not only help preserve your company’s reputation, but also confirm to your discerning consumers that you are running a business that cares about them and that you are willing to go the extra mile to make them happy and live up to your reputation.
If you want to learn more about Online ReputationMarketing …
And that’s not all!
Read from my book, “The New Frontiers of Marketing” to know the right tactics of Online Reputation Marketing, all power-packed in this whole book! Explore a little more.