STEWARDSHIP GOD’S WAY

Copyright 2012©

Building a Kingdom Brand

Community Presence for Kingdom Causes

What is Branding

• According to Encarta World English Dictionary:• identification of product with manufacturer:

the use of advertising, distinctive design, and other means to make consumers associate a specific product with a specific manufacturer

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Encarta® World English Dictionary[North American Edition] © & (P) 2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.

Branding Encompasses

• Church Website• Church Commercials• Sermon Streaming• Logo• Tag Line

• Church Marketing• Anything that is

intended to enhance the public's perception of a brand of merchandise

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5 Steps to Brand Building

• Identify your Trademark Statement– Example: Nike is…– Ford is…

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5 Steps to Brand Building

• Identify Where You can Reach Your Target Audience– What do you have to offer your community?– Who do they contact?– When can they find you?– Where can they find you?– Why You and not some other church?

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What is the ONE “Product”?

• Identify Prospect Touch Points– The Best Worship– The Finest Children’s Ministries– The Life Changing Youth Program– The…

• Circle Your Wagons on Your Strong Points

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5 Steps to Brand Building

• Develop the Optimal Experience– What will Prospects Experience when they Come

to Your Church?– What Needs to be Put in Place to Accomplish

Your Aim?– What is Your Back Up Plan when Things go

Wrong?

5 Steps to Brand Building

• Align the Organization to Consistently Deliver– You cannot do all things well– What will you not do in order to accomplish your

aim?– Are you willing to align your manpower, finances

and resources to make this Brand a Positive Experience?

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Don’t Forget to Evaluate

• Did you Deliver what You Designed?• Does the Experience Meet up to Your Promise?• What Non-Biased entity will Evaluate your

Efforts?

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Stay Focused

• Everything builds off of your Purpose and Vision Statement

• Know Your Community: Demographics• Know Your Culture: Urban, Suburban, Country• Use your Limited Resources Wisely• Make Sure You Stand Out in the Crowd• Beware of Gimmicks: Starbucks Cards

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Resources

• Branding Basics: http://sbinfocanada.about.com/od/marketing/a/brandingks.htm

• 17 Advertising Ideas for Small Businesses: http://sbinfocanada.about.com/od/advertising/a/17adideas.htm

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What Questions do you have for me?

559 287-7840 cell 559 256-0858 direct line

rwiltrout@csbc.com

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