how to drive 1 million monthly blog visits
TRANSCRIPT
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How to Get 1 Million Viewers of Your Blog
With blogging experts:
Elisa Gabbert and
Ginny Soskey
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House Keeping Notes
1 This webinar is recorded. To view the full
recording, go to: bit.ly/blog1webinar
2 Interact with us on Twitter using #Blog100
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Meet Your Experts
Ginny Soskey Head of Marketing Blog, HubSpot
@gsosk
Elisa Gabbert Head of Blog, WordStream
@Egabbert
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Agenda
1 Keyword Research
2 Management
3 Optimization
4 Promotion
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1 Keyword Research
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The absolute bare minimum content strategy is keyword research.
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The Super Basic Way: Use a keyword tool and see what pops up.
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The More Advanced Way…
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Step 1: Use the AdWords Keyword Planner to find topics broken down by keywords.
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Step 2: Dig into an ad group to get a content-ready
cluster of related keyword terms.
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Pro Tip: Use WordStream’s Free Keyword
Niche Finder
www.wordstream.com/keyword-niche-finder
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Pro Tip #2: Use the Keyword Planner to steal
ideas from your competitors and heroes.
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Step 3: ü Long Tail
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Step 3: ü Long Tail ü Evergreen
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Pro Tip #3: Use Google suggestions.
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Pro Tip #4: Scroll down to see related searches.
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Step 5 Keep going.
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• Dig through your keyword referrals in Google Analytics
• Browse sites like eHow, Yahoo Questions, and Quora for
topics – Questions make AMAZING keywords for blogging!
• Browse Wikipedia (Table of Contents, “See also”)
More ways to find long-tail keywords:
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Blog Management 2
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Inspired?
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WHETHER YOU BLOG ONCE A MONTH OR ONCE AN HOUR, A PROCESS IS CRITICAL
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Businesses who blog are
more likely to see a positive ROI than those who
don’t blog (HubSpot, State of Inbound 2014)
13x
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Create An
Editorial Calendar
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Have a Backlog of Post Ideas
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Vary Content Types
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Create an Organized Inbox
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Key Takeaways
1 Create an editorial calendar
2 Have a backlog of ideas
3 Vary the types of content you post
4 Keep your inbox organized
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Optimize 3
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Tip 1: Your main keyword should be the one with the most traffic volume.
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For example: www.yourbusiness.com/blog/best-selling-perfumes
Best Selling Perfumes of 2014
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Tip 2: Write great headlines. A great headline is an art form.
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• Use lists • Create curiosity • Make it clear that your content is actionable • Address your reader directly
How to Write Great Headlines:
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Tip 3: You don’t have to keyword stuff!
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• Subheadings
• Image file names and alt text
• Anchor text
• The meta description
Instead of keyword stuffing, focus on:
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Deep Dive: Subheads
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TITLE: Guide to Using Social Media for Business
I. Intro: How many people use social media daily?
II. Who is using social media?
III. What is social media used for?
IV. How to use social media
Example Blog Post Outline:
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Tip 5: Link Internally
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Tip 6: Write follow-up articles to your most popular posts
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• Does the keyword appear enough times?
• Can you include more related keywords?
• Can you build more external links with some targeted
outreach?
• Can you better address the intent of the keyword?
Tip 7: Don’t forget about post-publish optimization
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Blog Promotion & Optimization
4
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Optimize Blog Posts for Sharing
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CTA & Subscriber Sidebar
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CTA & Subscriber Sidebar
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Promote Your Blog!
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Social Media Promotion
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Tweets with images generate 31% more visits. (HubSpot)
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Promotional Through Email
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Paid Promotion
1 Social media
2 Outbrain
3 Remarketing
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Website Placement
1 Homepage
2 Related product pages
3 Subscriber page
4 Content downloads
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Q&A #Blog100
@Gsosk & @Egabbert
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Additional Reading from HubSpot:
“How to Get 100,000 Blog Subscribers”
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www.wordstream.com/google-adwords! www.wordstream.com/landing-page!
Grade Your AdWords Account" Grade Your AdWords Landing Pages"