difficult message and not a big budget?

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Serious or difficult message and not a big budget? How to break through?

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Page 1: Difficult message and not a big budget?

Serious or difficult message and not a big budget?

How to break through?

Page 2: Difficult message and not a big budget?

Media communication clutter

Today people are literally bombarded with tons of information every day,

every hour.

AG Marketing | Brussels Marketing Services Broker & Consultant

Page 3: Difficult message and not a big budget?

Media communication clutter

This creates an incredible clutter, which results in loss

of people’s attention.

AG Marketing | Brussels Marketing Services Broker & Consultant

Page 4: Difficult message and not a big budget?

Getting through the clutter

AG Marketing | Brussels Marketing Services Broker & Consultant

How a business with a limited communication budget can get through

this clutter?

Is it even possible?

Page 5: Difficult message and not a big budget?

Getting through the clutter

AG Marketing | Brussels Marketing Services Broker & Consultant

Yes. You will see some

successful campaign examples here.

Page 6: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

Examples of campaigns done with limited

budgets…

Page 7: Difficult message and not a big budget?

Roadmap

AG Marketing | Brussels Marketing Services Broker & Consultant

The Task

The Solution

My service

Page 8: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

What’s the task?

Page 9: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

You have a serious or difficult message

to convey.

Page 10: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

You want to share your message with a broader

audience and engage people.

Page 11: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

And your communication budget is

not necessarily huge.

Page 12: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

There are dozens of communication agencies

on the market - which one to choose?

Page 13: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

You’re not sure how to deal with marketing agencies

folks.

Page 14: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

What’s the solution?

Page 15: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

First you need to create an engaging and sharp

communication brief with clearly defined objectives.

Good Quality In = Good Results Out

Page 16: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

Choose the right agency for the task and for the budget.

Page 17: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

The agency will develop communication with a strong creative idea that will stand out and get through the media

clutter.

Page 18: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

How can I help?

Page 19: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

I will help you build the communication brief

and define communication objectives.

Page 20: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

I will connect you with the right agencies experienced with

projects like yours.

Page 21: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

You will get more quality for less money

thanks to a lower costs level

of foreign agencies.

Page 22: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

I provide supervision & advice along the project,

including support in assessing agency

proposals.

Page 23: Difficult message and not a big budget?

AG Marketing | Brussels Marketing Services Broker & Consultant

My service doesn’t cost you anything extra.

I don’t charge my clients.

Page 24: Difficult message and not a big budget?

Example CHIMNEY Warsaw

AG Marketing | Brussels Marketing Services Broker & Consultant www.chimney.pl

https://www.youtube.com/watch?v=TrgcrnraUnM

Page 25: Difficult message and not a big budget?

Example CHIMNEY Warsaw

AG Marketing | Brussels Marketing Services Broker & Consultant www.chimney.pl

https://www.youtube.com/watch?v=wFnBJgE3gac

Page 26: Difficult message and not a big budget?

Example CHIMNEY Warsaw

AG Marketing | Brussels Marketing Services Broker & Consultant www.chimney.pl

https://www.youtube.com/watch?v=9RTrBMRmaEs

Page 27: Difficult message and not a big budget?

Example K2 Warsaw

AG Marketing | Brussels Marketing Services Broker & Consultant

http://www.k2.pl/#!/en/main/

https://www.youtube.com/watch?v=LP5WB6OXv1g

Page 28: Difficult message and not a big budget?

Example MUG Poznan

AG Marketing | Brussels Marketing Services Broker & Consultant http://www.mug.pl/

Page 29: Difficult message and not a big budget?

Example MUG Poznan

AG Marketing | Brussels Marketing Services Broker & Consultant http://www.mug.pl/

Page 30: Difficult message and not a big budget?

Example MUG Poznan

AG Marketing | Brussels Marketing Services Broker & Consultant http://www.mug.pl/

Page 31: Difficult message and not a big budget?

Summary

AG Marketing | Brussels Marketing Services Broker & Consultant

Serious or difficult message and not a big budget. Dozens of agencies on the market – which one to choose? Create an engaging brief, choose the right agency, develop a strong creative idea. Work out the brief together, get more for less € using a foreign agency with my support and advice.

Page 32: Difficult message and not a big budget?

Why me?

AG Marketing | Brussels Marketing Services Broker & Consultant

- Solid experience in communicating with agencies (how to brief them, how to assess their proposals and judge cost estimates)

- I work with best agencies in their field, experienced in both creation and production

- Always excellent quality/costs ratio

- No extra charge from my side

Page 33: Difficult message and not a big budget?

Andrzej Gbur

[email protected]

www.agmarketing.be

m +32 475 44 77 70

AG Marketing | Brussels Marketing Services Broker & Consultant

Questions? Please contact me!