Developing a Web Developing a Web Presence : Not Rocket Presence : Not Rocket

ScienceScience

By Fred RodriguezBy Fred Rodriguez

Our ClienteleOur Clientele

• Who?Who?

• What?What?

• Where?Where?

• When?When?

• Why?Why?

WhoWho

• Who is our clientele?Who is our clientele?– Farmer or Rancher who we need to make Farmer or Rancher who we need to make

an appointment with?an appointment with?– Home Gardener with a question about Home Gardener with a question about

bugs on their tomato plantsbugs on their tomato plants– Consumer worried about “mad cow Consumer worried about “mad cow

disease”disease”– Student who wants to know where they Student who wants to know where they

can get information about 4-H clubscan get information about 4-H clubs

WhatWhat

• What information do they need?What information do they need?– Which grain should I plant to get the most Which grain should I plant to get the most

profit from?profit from?– When do I plant carrots, squash, and When do I plant carrots, squash, and

tomatoes?tomatoes?– Can viruses move from the brain to Can viruses move from the brain to

meat?meat?– What scholarships can I apply for as a 4-What scholarships can I apply for as a 4-

HerHer

WhereWhere

• Where can they find the information?Where can they find the information?– PublicationsPublications

•NewspapersNewspapers

• JournalsJournals

•MagazinesMagazines

– TelevisionTelevision– RadioRadio– InternetInternet

WhenWhen

• When do they need the information?When do they need the information?– Couple of days (Mail)Couple of days (Mail)– Today (go by the Extension Office)Today (go by the Extension Office)– Couple of hours Couple of hours

(Library-(Library-periodicals,newspapers,journals)periodicals,newspapers,journals)

– NOW (the internet)NOW (the internet)

WhyWhy

• Why do they come to us for the Why do they come to us for the information they need?information they need?– Non-biasedNon-biased– TrustedTrusted– Research-basedResearch-based– Valuable and well-organizedValuable and well-organized

Web PresenceWeb Presence

• RequirementsRequirements

• Types of InformationTypes of Information

• Methods for GenerationMethods for Generation

• Pros/ConsPros/Cons

Web Presence: Web Presence: RequirementsRequirements

• ComputerComputer– HomeHome– OfficeOffice

• Connection to the InternetConnection to the Internet– Internet ProviderInternet Provider– Web HostingWeb Hosting

• Time and or MoneyTime and or Money

Web Presence: Information Web Presence: Information TypesTypes

• Schedules and CalendarsSchedules and Calendars

• Contact InformationContact Information

• Background InformationBackground Information

• Research-based How-to InformationResearch-based How-to Information

• Formal PublicationsFormal Publications

• Informal CommunicationInformal Communication

Web Presence: MethodsWeb Presence: Methods

• InternetInternet– EmailEmail

• Semi-formal, Documented, Semi-Secure CommunicationsSemi-formal, Documented, Semi-Secure Communications

– ChatChat• Informal, Non-documented, Unsecure CommunicationsInformal, Non-documented, Unsecure Communications

– Discussion ListDiscussion List• Semi-formal, Documented, Secure CommunicationsSemi-formal, Documented, Secure Communications

– News GroupNews Group• Semi-formal, Documented, UnSecure CommunicationsSemi-formal, Documented, UnSecure Communications

Web Presence: MethodsWeb Presence: Methods

• InternetInternet– World Wide WebWorld Wide Web

•HTML (Raw creation)HTML (Raw creation)

•HTML Editor (HotMetal)HTML Editor (HotMetal)

•HTML Development System HTML Development System (Dreamweaver, FrontPage)(Dreamweaver, FrontPage)

•Content Management System (Texas Content Management System (Texas Extension County Office (TECO), Doodads Extension County Office (TECO), Doodads

Web Presence: MethodsWeb Presence: Methods

• InternetInternet– World Wide WebWorld Wide Web

•StaticStatic– HTML (Raw Creation)HTML (Raw Creation)– HTML Editor (HotMetal)HTML Editor (HotMetal)– HTML Development System HTML Development System

(Dreamweaver, FrontPage)(Dreamweaver, FrontPage)

•DynamicDynamic– Content Management System (Texas Extension Content Management System (Texas Extension

County Office (TECO), Doodads County Office (TECO), Doodads

Web Presence: Pros and Web Presence: Pros and ConsCons

• ProsPros– Available 24/7Available 24/7– Free Access (User and Developer)Free Access (User and Developer)– Dynamic Content Easily MaintainedDynamic Content Easily Maintained– Preferred mediaPreferred media– Distance insensitiveDistance insensitive– User controllableUser controllable

Web Presence: Pros and Web Presence: Pros and ConsCons

• ConsCons– Clientele must have access mechanismClientele must have access mechanism– Static Information difficult to maintainStatic Information difficult to maintain– SecuritySecurity– Mostly Non-interactive Non-engagingMostly Non-interactive Non-engaging

ConclusionConclusion

• Get your information on-lineGet your information on-line