2/9/16GET REAL

M18-49 P18-49 W18-49

1 ESPN 2.04 1 ESPN 1.51 1 ESPN 1.51

2 DISC .95 2 TBSC .81 2 TBSC .81

3 USA .79 3 DISC .75 3 BRAV .75

4 TBSC .78 4 USA .75 4 HGTV .75

5 FX .64 5 FX .61 5 USA .61

6 TNT .62 6 HGTV .58 6 LIFE .58

7 ADSM .59 7 TNT .56 7 VH1 .56

8 HIST .56 8 ADSM .56 8 FAM .56

9 CMDY .48 9 BRAV .56 9 FOOD .56

10 SPIKE .46 10 FOOD .49 10 FX .49

18 SPIKE .43 21 SPIKE .41

19 TLC .40 24 LMN .36

23 AMC .34 28 OWN .30

29 WE .29

PRIMETIME RANKS AD-SUPPORTED CABLE 2016 TO DATE

Source: NMR; MC CVG AA%; M-Su 8p-11p; through 1/31/16; ad-supported cable

56%63% 62% 63% 61% 63%

49%53% 53% 52%

49%

SPIKE ORIGINAL SERIES% OF MALE VIEWERS WATCHING W/FEMALE

28%21%

16%23%

20%23%

42%39%

44% 44%

53%

Source: Nielsen; M-Su 8-11p; L+3; excludes repeats

20152010

Source: NMR; MC ; excludes repeats, sports and wrestling

SPIKE ORIGINAL SERIESGENDER COMPOSITION BY YEAR

Source: Nielsen; M-Su 8-11p; L+3; excludes repeats

73% 67% 62% 56% 56% 50% 48%

27% 33% 38% 44% 44% 50% 52%

FY'10 FY'11 FY'12 FY'13 FY'14 FY'15 FY'16 (to date)

Male Female

SPIKE ORIGINAL SERIES MEDIAN AGE BY YEAR

FY'10 FY'11 FY'12 FY'13 FY'14 FY'15 FY'16 (to date)

Total Day 1.246 1.266 1.264 1.284 1.285 1.280 1.300

1.24

1.25

1.26

1.27

1.28

1.29

1.30

1.31

Source: NMR; MC; M-Su 6a-6a; through 1/28/16

V

P

V

H

vs. Q3’14

Spike is “for people like me” (top 2 box conscious attributes)

+3+4+2

Spike shows tend to focus on topics I personally care about (top 2 box, network descriptors)

+2+1+4

Think Spike is “mostly/only” for men-6-9-4

Source: NMR; MC ; excludes repeats, sports and wrestling

59%

34%

38%

58%

48%

53%

59%

41%

46%

Total Men Women

BRAND PERCEPTIONSUMMARY OF SPIKE BRAND STRENGTH/PERCEPTIONS: VS.

20

25

30

35

40

45

50

55

60

15 25 35 45 55 65 75

Med

ian

Age

% Male

MEDIAN AGE/GENDER SKEW

Source: NHI; MC ; M-Su 7p-12a; Base P2+

SOPHOMORICUNAPOLOGETIC

TESTOSTERONE-DRIVENEXCLUSIONARY

SAFEONLY FOR MEN

WHAT WE ARE NOT

THE ONES TO WATCH

AUDIENCE COMPOSITION