measuring your offsite impact
DESCRIPTION
Matt Haworth, Reason Digital www.charitycomms.org.uk/eventsTRANSCRIPT
Off-site impact...Understand it, measure it, boost it.
Matt HaworthDigital Producer at Reason Digitalemail [email protected]
tweet @reasondigital
Off-site impact
“What is off-site impact, and why should we track it, anyway?”
Your Website
Your Potential Audience
Subscribers
Blogs FacebookTwitter Google
Subscribers
Tracked by
Google Analyt
ics
searchemailsocial
Social
“How can we monitorthe results we’re getting
on social media?”
Social: Engagement
Social: Engagement
Social: Influence
Social: Influence
Social: Twitter
Social: Twitter
dev.twitter.com
Social: Twitter
Social: Facebook
Social: Facebook
Social: Facebook
Social: Facebook
klout.com
socialmention.comsocialmention.com
sproutsocial.com
eNewsletters
“Does anyone everread our newsletter,what are they most
interested in?”
Email: Opens
On average, only
1 in 5 charity emails get opened.
Email: Opens
Winter Newsletter issue 43, November 2010 aids foundation 01:30
Invoice for stationary John McKulkirk 01:30
Lorem ipsum dolor sit amet quiqam enuc quote... Jenny Smith 01:30
On average, only
3.5%of charity e-mails generate
a click by their reader
Email: Clicks
Email: Clicks
mailchimp.com
Search
“How do we performon search engines, and
what searches should we try and rank for?”
energysave
Search: Branded
green energy tips
Search: Unbranded
BBC
Blog
Search: Backlink Profile
Search: Your ranking
google.com/webmasters
Search: Your ranking
Search: Your ranking
Search: Target keywords
trends.google.com
Search: Target keywords
adwords.google.com
Search: Backlink Profile
opensiteexplorer.org
Actions to take away
Compare the open rates of every enewsletter, and the click through rates of every link within them.
Think about where people are exposed to your brand and messaging other than your website.
Use Twitter Mentions, Facebook Insights and/or Klout to measure your social media performance.
Don’t worry about collecting everything all at once, dip in, and see what grabs your attention.
Track the changes in your search engine rankings for cause keywords, not just your brand name.
Thanks for listening.
Any Questions?email [email protected] @reasondigital
More on our blog... www.reasondigital.com/blog